SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  -------------

                                    FORM 8-K

                           CURRENT REPORT PURSUANT TO
                           SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):
                          June 18, 2003 (June 18, 2003)

                                  -------------

                                DOUBLECLICK INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                                    DELAWARE
                 (STATE OR OTHER JURISDICTION OF INCORPORATION)



                 000-23709                       13-3870996
  (COMMISSION FILE NUMBER)              (I.R.S. EMPLOYER IDENTIFICATION NO.)


                              450 WEST 33RD STREET
                            NEW YORK, NEW YORK 10001
               (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)


                                 (212) 683-0001
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)

                                      N.A.
          (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT)

                -------------------------------------------------









Item 5. Other Events and Regulation FD Disclosure.

On June 18, 2003, DoubleClick Inc. issued a press release to announce the
pricing of an aggregate of $135 million of Zero Coupon Convertible
Subordinated Notes due 2023, to be sold pursuant to Rule 144A under the
Securities Act of 1933, as amended, and Regulation S thereunder (plus an
option for up to an additional $20.25 million aggregate principal amount of
Zero Coupon Convertible Subordinated Notes due 2023). The notes are being sold
at 100% of their principal amount. The notes are convertible under certain
circumstances into DoubleClick  common stock at a conversion price of
approximatley $13.12 per share, subject to adjustment. A copy of the press
release is attached as Exhibit 99.1 hereto.

Item 7. Financial Statements, Pro Forma Financial Information and Exhibits.

(c) Exhibits

--------------

99.1     Press Release dated June 18, 2003







                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                      DOUBLECLICK INC.
                                      ----------------------------------------
                                      (Registrant)


                                      By:  /s/ Bruce Dalziel
                                           -----------------------------------
                                           Name: Bruce Dalziel
                                           Title: Chief Financial Officer

Dated: June 18, 2003





EXHIBIT                             EXHIBIT INDEX
-------                             -------------
99.1              Press Release dated June 18, 2003