Exhibit 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 333-90653 and No. 333-95105) of DoubleClick Inc. of
our report dated June 25, 2002 relating to the financial statements of
DoubleClick Inc. 401(k) Plan, which appears in this Form 11-K.

PricewaterhouseCoopers LLP
New York, New York
June 28, 2002