EXHIBIT 99.2

                            CONSENT OF STEPHENS INC.


    We hereby consent to the use of our opinion letter dated October 10, 2001 to
the Board of Directors of MessageMedia, Inc. included as Appendix C to the Proxy
Statement/Prospectus which forms a part of Amendment No. 5 to the Registration
Statement on Form S-4 relating to the proposed merger of MessageMedia, Inc. with
and into DoubleClick Inc. and to the references to such opinion in such Proxy
Statement/Prospectus in the President and Chief Executive Officer's letter to
the stockholders, and under the captions 'Summary of the Proxy Statement/
Prospectus -- Opinion of MessageMedia's Financial Advisor,' and 'The Merger.'
In giving such consent, we do not admit and we disclaim that we come within the
category of persons whose consent is required under Section 7 of the Securities
Act of 1933 or the rules and regulations issued by the Securities and Exchange
Commission thereunder.


                                          STEPHENS INC.

                                          /s/ RICK MASSEY
                                          .....................................
                                          By:  Rick Massey
                                          Title: Managing Director


December 3, 2001
Little Rock, Arkansas