EXHIBIT 99.2

                   CONSENT OF VERONIS, SUHLER & ASSOCIATES LLC

         We hereby consent to the use of our opinion letter dated November 17,
2000 to the Board of Directors of @plan.inc attached as Appendix D to the proxy
statement/prospectus included in the Registration Statement on Form S-4 of
DoubleClick Inc. and to the references to our firm in the proxy
statement/prospectus under the headings "Summary--Opinion of @plan's Financial
Advisor", "The Merger--Background of the Merger", "The Merger--Reasons for the
Merger; Recommendation of @plan's Board of Directors", and "The Merger--Opinion
of @plan's Financial Advisor". In giving such consent, we do not admit that we
come within the category of persons whose consent is required under Section 7 of
the Securities Act of 1933, as amended, or the rules and regulations of the
Securities and Exchange Commission thereunder and we do not thereby admit that
we are experts with respect to any part of the Registration Statement within the
meaning of the term "experts" as used in the Securities Act or the rules and
regulations promulgated thereunder.

                                           VERONIS SUHLER & ASSOCIATES LLC

                                           By: /s/ Hal Greenberg
                                               --------------------------------
                                               Hal Greenberg, Managing Director
New York, New York
November 26, 2000