<ARTICLE>                              5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION
EXTRACTED FROM UNAUDITED FINANCIAL STATEMENTS AS OF AND
FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2000 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS
CONTAINED IN THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR
SUCH PERIOD.

<CIK>                                  0001049480
<NAME>                                 DOUBLECLICK INC.
<MULTIPLIER>                           1,000
<CURRENCY>                             USD

                                    
<PERIOD-TYPE>                                9-MOS
<FISCAL-YEAR-END>                      DEC-31-2001
<PERIOD-START>                         JAN-01-2000
<PERIOD-END>                           SEP-30-2000
<EXCHANGE-RATE>                                  1
<CASH>                                     198,838
<SECURITIES>                               694,773
<RECEIVABLES>                              128,394
<ALLOWANCES>                                27,007
<INVENTORY>                                      0
<CURRENT-ASSETS>                           776,850
<PP&E>                                     145,277
<DEPRECIATION>                                   0
<TOTAL-ASSETS>                           1,409,784
<CURRENT-LIABILITIES>                      210,399
<BONDS>                                    250,000
<PREFERRED-MANDATORY>                            0
<PREFERRED>                                      0
<COMMON>                                       123
<OTHER-SE>                                 931,845
<TOTAL-LIABILITY-AND-EQUITY>             1,409,784
<SALES>                                    373,312
<TOTAL-REVENUES>                           373,312
<CGS>                                      169,232
<TOTAL-COSTS>                              465,036
<OTHER-EXPENSES>                               758
<LOSS-PROVISION>                                 0
<INTEREST-EXPENSE>                           8,988
<INCOME-PRETAX>                            (50,198)
<INCOME-TAX>                                 1,485
<INCOME-CONTINUING>                        (51,230)
<DISCONTINUED>                                   0
<EXTRAORDINARY>                                  0
<CHANGES>                                        0
<NET-INCOME>                               (51,230)
<EPS-BASIC>                                 (.43)
<EPS-DILUTED>                                 (.43)