-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, LKxfeeIKyRRNmUtcdbytLAKzZskyDXCaG45ZU42QZmmA7Mp7lXuihy4b4kXsPszh ojwUHZ0tCex8f1C+PljgEw== /in/edgar/work/20000626/0000950117-00-001488/0000950117-00-001488.txt : 20000920 0000950117-00-001488.hdr.sgml : 20000920 ACCESSION NUMBER: 0000950117-00-001488 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20000526 ITEM INFORMATION: ITEM INFORMATION: FILED AS OF DATE: 20000626 FILER: COMPANY DATA: COMPANY CONFORMED NAME: DOUBLECLICK INC CENTRAL INDEX KEY: 0001049480 STANDARD INDUSTRIAL CLASSIFICATION: [7310 ] IRS NUMBER: 133870996 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: SEC FILE NUMBER: 000-23709 FILM NUMBER: 660850 BUSINESS ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 BUSINESS PHONE: 2123815784 MAIL ADDRESS: STREET 1: 450 W 33RD ST STREET 2: 16TH FL CITY: NEW YORK STATE: NY ZIP: 10001 8-K 1 0001.txt DOUBLECLICK INC. 8-K ________________________________________________________________________________ SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ------------------- FORM 8-K CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED): MAY 26, 2000 ------------------- DOUBLECLICK INC. (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER) DELAWARE (STATE OR OTHER JURISDICTION OF INCORPORATION) 000-23709 13-3870996 (COMMISSION FILE NUMBER) (I.R.S. EMPLOYER IDENTIFICATION NO.) 450 WEST 33RD STREET, NEW YORK, NEW YORK 10001 (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)
(212) 683-0001 (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE) N.A. (FORMER NAME OR FORMER ADDRESS, IF CHANGED SINCE LAST REPORT) ________________________________________________________________________________ ITEM 5. OTHER EVENTS. On June 19, 2000, DoubleClick Inc., a Delaware corporation ("DoubleClick"), completed its acquisition (the "Acquisition") of Flashbase, Inc., a Delaware corporation ("Flashbase"), pursuant to a Stock Purchase Agreement, dated as of May 26, 2000 (the "Purchase Agreement"), among DoubleClick, Flashbase and the stockholders of Flashbase named in Schedule I thereto (the "Stockholders"). A copy of the press release announcing the Acquisition is attached hereto as Exhibit 99.1 and incorporated herein by reference. ITEM 7. FINANCIAL STATEMENTS AND EXHIBITS
EXHIBIT NUMBER -------------- 99.1 Press Release issued by DoubleClick Inc. on May 31, 2000 announcing the acquisition of Flashbase, Inc.
SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. DOUBLECLICK INC. ..................................... (Registrant) By: /s/ Elizabeth Wang ................................. Name: Elizabeth Wang Title: Vice President and General Counsel Dated: June 23, 2000 STATEMENT OF DIFFERENCES The copyright symbol shall be expressed as..................................'c'
EXHIBIT EXHIBIT INDEX ------- ------------- 99.1 Press Release issued by DoubleClick Inc. on May 31, 2000 announcing the acquisition of Flashbase, Inc.
EX-99 2 0002.txt EXHIBIT 99.1 EXHIBIT 99.1 DOUBLECLICK INC. ACQUIRES MAJORITY OF STOCK OF FLASHBASE, INC.; ACQUISITION WILL ALLOW DOUBLECLICK TO OFFER ITS CLIENTS AN AUTOMATED SWEEPSTAKES SOLUTION NEW YORK--(BUSINESS WIRE)--May 31, 2000--DoubleClick Inc. (Nasdaq: DCLK), the industry's leading global Internet advertising solutions company, today announced it has acquired approximately 60% of the stock of Flashbase, Inc., a New York-based company that offers a completely automated solution for the design and management of online sweepstakes. DoubleClick has agreed to acquire the remaining shares in mid-June. Financial terms of the deal were not disclosed. Flashbase's innovative sweepstakes service helps businesses acquire new customers by providing marketing professionals with online tools to design and manage customized sweepstakes. The results of the sweepstakes are available to marketers in real-time. In addition, integrated direct marketing tools allow clients to launch targeted, permission-based email campaigns to entrants and track the response rates. Current Flashbase clients include Intuit, WatchWorld International, eGroups, Saleoutlet.com and eArtgroup.com. "Promotions such as customized sweepstakes will be a very important area for DoubleClick moving forward," said Kevin O'Connor, Chairman and CEO, DoubleClick. "As a result of this transaction we will now have the ability to offer our clients an established automated sweepstakes solution coupled with a wide variety of targeted advertising solutions." DoubleClick plans to offer this customized sweepstakes solution immediately to its clients at http://sweepstakes.doubleclick.net. Advertisers will now have the ability to deliver their targeted sweepstakes through the DART (Dynamic Advertising Reporting and Targeting) ad servicing technology. In addition, DoubleClick will be bundling this sweepstakes service into its media packages. To launch a sweepstakes, customers create a DoubleClick Sweepstakes account and provide information about their campaign. DoubleClick then generates official rules, a prize schedule, an entry form, and a thank-you page. Using the automated design tool, users can completely customize and launch a sweepstakes in minutes. "We are excited to become part of the DoubleClick family," said Andrew Erlichson, President & CEO, Flashbase. "DoubleClick will provide the media and technology distribution engine to accelerate the adoption of Flashbase's sweepstakes and direct marketing products." In a recent Jupiter Communications survey of online customer acquisition methods, 76% of sites surveyed ran a sweepstakes in the previous six months. In 1999, email marketing expenditures alone reached $898 million. Forrester Research, eMarketer and other sources all project this market size to exceed $4.6 billion by 2003. To kick-off DoubleClick Sweepstakes, the company is sponsoring a sweepstakes at http://www.fireprize.net/sweep/doubleclick and is inviting the advertising industry to try this new solution as well as enter for a chance to win a weekend for two in one of DoubleClick's domestic cities.(a) About Flashbase Flashbase is a turnkey solution for the design and management of online sweepstakes. Founded in 1998 by Andrew Erlichson and Mark Heinrich, a Cornell University professor, Flashbase is a private company located in New York City. The company received initial funding from Dawntreader LP. About DoubleClick Inc. DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology, media and data expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains over 30 offices around the world. (a) There is no purchase necessary to enter this sweepstakes. To enter, please complete the online entry form at http://www.fireprize.net/sweep/doubleclick. The sweepstakes begins on May 31, 2000 at 12:01 a.m. and ends on June 21, 2000 at 11:59 p.m. U.S. residents only. Void where prohibited. Odds of winning are dependent upon the number of entries received. For a copy of the official rules, please visit http://www.fireprize.com/rules/doubleclick. This sweepstakes is sponsored by DoubleClick Inc. 450 W. 33rd Street, New York, NY 10001. This news release contains statements of a forward-looking nature relating to the future events or the future financial results of DoubleClick. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including matters set forth in DoubleClick's reports and documents filed from time to time with the Securities and Exchange Commission. CONTACT: DoubleClick Inc. Jennifer Blum (press) Corporate Communications 212/381-5705 jblum@doubleclick.net or DoubleClick Inc. Ilona Nemeth (investors) Investor Relations 212/381-5744 inemeth@doubleclick.net Copyright 'c' 1996-9 DoubleClick Inc. All Rights Reserved. Contact us at info@doubleclick.net or call us at 212-271-CLICK (2542). Legal Disclaimer -----END PRIVACY-ENHANCED MESSAGE-----