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Revenue from Contracts with Customers
 12 Months Ended
Dec. 31, 2019
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers
REVENUE FROM CONTRACTS WITH CUSTOMERS
The Company generated 76% of its revenue from U.S. domestic sales in 2019 and 2018. The remaining 24% of revenue was generated from non-U.S. sales.
In 2019 and 2018, the Company recognized 73% and 80%, respectively, of its revenue over time as control of the services and goods transferred to the customer. The remaining 27% and 20%, respectively, of revenue was recognized at a point in time, when the customer obtained control of the promised goods.
The determination of the method by which the Company measures its progress towards the satisfaction of its performance obligations requires judgment and is described in the Summary of Significant Accounting Policies (Note 2).
Contract Assets. As of December 31, 2019, the Company recognized a contract asset of $5.3 million related to a contract at a Kaplan International business, which is included in Deferred Charges and Other Assets. The Company expects to recognize an additional $11.0 million related to this performance obligation over the next 2 years.
Deferred Revenue. The Company records deferred revenue when cash payments are received or due in advance of the Company’s performance, including amounts which are refundable. The following table presents the change in the Company’s deferred revenue balance during the year ended December 31, 2019:
 
As of
 
 
December 31,
2019
 
December 31,
2018
%
(in thousands)
 
Change
Deferred revenue
$
359,048

 
$
311,214

15

The majority of the change in the deferred revenue balance is related to current year acquisitions and increased student enrollments at the Kaplan International division. During the year ended December 31, 2019, the Company recognized $281.7 million from the Company’s deferred revenue balance as of December 31, 2018.
Revenue allocated to remaining performance obligations represents deferred revenue amounts that will be recognized as revenue in future periods. As of December 31, 2019, KTP’s deferred revenue balance related to certain medical and nursing qualifications with an original contract length greater than twelve months was $8.3 million. KTP expects to recognize 66% of this revenue over the next twelve months and the remainder thereafter.
Costs to Obtain a Contract. The following table presents changes in the Company’s costs to obtain a contract asset:
(in thousands)
Balance at
Beginning
of Year
 
Costs Associated with New Contracts
 
Less: Costs Amortized During the Year
 
Other
 
Balance
at
End of
Year
2019
$
21,311

 
$
66,607

 
$
(57,741
)
 
$
843

 
$
31,020

2018
$
16,043

 
$
55,664

 
$
(49,284
)
 
$
(1,112
)
 
$
21,311


The majority of other activity was related to currency translation adjustments in both 2019 and 2018.