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Revenue from Contracts with Customers
3 Months Ended
Mar. 31, 2019
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers
REVENUE FROM CONTRACTS WITH CUSTOMERS
Revenue Recognition. The Company’s revenue disaggregated by revenue source was as follows:
 
Three Months Ended 
 March 31
(in thousands)
2019
 
2018
Education Revenue
 
 
 
Kaplan international
$
185,756

 
$
183,582

Higher education
82,780

 
99,830

Test preparation
61,150

 
59,151

Professional (U.S.)
41,214

 
33,356

Kaplan corporate and other
2,302

 
285

Intersegment elimination
(748
)
 
(705
)
 
372,454

 
375,499

Television broadcasting
108,223

 
108,802

Manufacturing
115,157

 
117,406

Healthcare
37,728

 
37,621

SocialCode
13,447

 
13,299

Other
45,230

 
6,833

Intersegment elimination
(40
)
 
(24
)
Total Revenue
$
692,199

 
$
659,436


The Company generated 75% and 74% of its revenue from U.S. domestic sales for the three months ended March 31, 2019 and March 31, 2018, respectively. The remaining 25% and 26% of revenue for the three months ended March 31, 2019 and March 31, 2018, respectively, was generated from non-U.S. sales.
For the three months ended March 31, 2019 and March 31, 2018, the Company recognized 76% and 81%, respectively, of its revenue over time as control of the services and goods transferred to the customer. The remaining 24% and 19%, respectively, of revenue was recognized at a point in time, when the customer obtained control of the promised goods.
Deferred Revenue. The Company records deferred revenue when cash payments are received or due in advance of the Company’s performance, including amounts which are refundable. The following table presents the change in the Company’s deferred revenue balance:
 
As of
 
 
March 31,
2019
 
December 31,
2018
%
(in thousands)
 
Change
Deferred revenue
$
299,068

 
$
311,214

(4)

During the three months ended March 31, 2019, the Company recognized $163.7 million related to the Company’s deferred revenue balance as of December 31, 2018.
Revenue allocated to remaining performance obligations represents deferred revenue amounts that will be recognized as revenue in future periods. As of March 31, 2019, KTP’s deferred revenue balance related to certain medical and nursing qualifications with an original contract length greater than twelve months was $5.7 million. KTP expects to recognize 78% of this revenue over the next twelve months and the remainder thereafter.
Costs to Obtain a Contract. The following table presents changes in the Company’s costs to obtain a contract asset:
(in thousands)
Balance at
Beginning
of Period
 
Costs associated with new contracts
 
Less: Costs amortized during the period
 
Other
 
Balance
at
End of
Period
2019
$
21,311

 
$
11,071

 
$
(11,936
)
 
$
466

 
$
20,912


The majority of other activity is related to currency translation adjustments during the three months ended March 31, 2019.