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INTANGIBLE ASSETS AND GOODWILL (Tables)
 12 Months Ended
Dec. 31, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Composition of Intangible Assets, Finite-Lived
The following table details the composition of our intangible assets at year-end 2018 and 2017:
($ in millions)
At Year-End 2018
 
At Year-End 2017
Definite-lived Intangible Assets
 
 
 
Costs incurred to obtain contracts with customers
$
1,347

 
$
1,137

Contracts acquired in business combinations and other
1,983

 
2,052

 
3,330

 
3,189

Accumulated amortization
(674
)
 
(499
)
 
2,656

 
2,690

Indefinite-lived Intangible Brand Assets
5,724

 
5,854

 
$
8,380

 
$
8,544
Composition of Intangible Assets, Indefinite-Lived
The following table details the composition of our intangible assets at year-end 2018 and 2017:
($ in millions)
At Year-End 2018
 
At Year-End 2017
Definite-lived Intangible Assets
 
 
 
Costs incurred to obtain contracts with customers
$
1,347

 
$
1,137

Contracts acquired in business combinations and other
1,983

 
2,052

 
3,330

 
3,189

Accumulated amortization
(674
)
 
(499
)
 
2,656

 
2,690

Indefinite-lived Intangible Brand Assets
5,724

 
5,854

 
$
8,380

 
$
8,544
Carrying Amount of Goodwill
The following table details the carrying amount of our goodwill at year-end 2018 and 2017:
($ in millions)
North American Full-Service
 
North American Limited-Service
 
Asia Pacific
 
Other International
 
Total
Goodwill
Balance at year-end 2017
$
3,585

 
$
1,769

 
$
1,928

 
$
1,925

 
$
9,207

Foreign currency translation
(19
)
 
(14
)
 
(66
)
 
(69
)
 
(168
)
Balance at year-end 2018
$
3,566

 
$
1,755

 
$
1,862

 
$
1,856

 
$
9,039