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Basis of Presentation - Narrative (Details) - USD ($)
$ / shares in Units, $ in Millions
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Error Corrections and Prior Period Adjustments Restatement [Line Items]        
Tax benefit from adoption of ASU 2016-09 $ 6   $ 62  
Earnings per share - diluted (in USD per share) $ 1.04 $ 0.26 $ 3.06 $ 2.04
Net cash provided by operating activities     $ 1,916 $ 1,206
Net cash provided by (used in) financing activities     $ (2,456) 2,263
Accounting Standards Update 2016-09        
Error Corrections and Prior Period Adjustments Restatement [Line Items]        
Earnings per share - diluted (in USD per share)     $ 0.16  
Excess tax benefit classified as operating activities     $ 62  
Excess tax benefit classified as financing activity       21
Net cash provided by operating activities       (74)
Net cash provided by (used in) financing activities       74
Franchise Fees        
Error Corrections and Prior Period Adjustments Restatement [Line Items]        
Branding fees $ 68   $ 195  
Franchise Fees | Reclassification        
Error Corrections and Prior Period Adjustments Restatement [Line Items]        
Branding fees   $ 40   121
Owned, Leased and Other Revenue | Reclassification        
Error Corrections and Prior Period Adjustments Restatement [Line Items]        
Branding fees   $ (40)   $ (121)