INTANGIBLE ASSETS AND GOODWILL (Tables)

12 Months Ended

Dec. 31, 2014

Goodwill and Intangible Assets Disclosure [Abstract]

Composition of Intangible Assets, Finite-LIved

The following table details the composition of our acquired intangible assets at year-end 2014 and 2013:

($ in millions)	At Year-End 2014			At Year-End 2013
Definite-lived Intangible Assets
Contract acquisition costs and other	$	1,735		$	1,550
Accumulated amortization	(461		)	(423		)
	$	1,274		$	1,127
Indefinite-lived Intangible Assets
Brands	77			4
Total Intangible Assets	$	1,351		$	1,131

Composition of Intangible Assets, Indefinite-LIved

The following table details the composition of our acquired intangible assets at year-end 2014 and 2013:

($ in millions)	At Year-End 2014			At Year-End 2013
Definite-lived Intangible Assets
Contract acquisition costs and other	$	1,735		$	1,550
Accumulated amortization	(461		)	(423		)
	$	1,274		$	1,127
Indefinite-lived Intangible Assets
Brands	77			4
Total Intangible Assets	$	1,351		$	1,131

Carrying Amount of Goodwill

The following table details the carrying amount of our goodwill at year-end 2014 and 2013:

($ in millions)	At Year-End 2014			At Year-End 2013
Goodwill	$	948		$	928
Accumulated impairment losses	(54		)	(54		)
	$	894		$	874