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BUSINESS SEGMENTS
12 Months Ended
Dec. 30, 2011
Business Segments
BUSINESS SEGMENTS

We are a diversified hospitality company with operations in four business segments:
North American Full-Service Lodging, which includes the Marriott Hotels & Resorts, Marriott Conference Centers, JW Marriott, Renaissance Hotels, Renaissance ClubSport, and Autograph Collection properties located in the United States and Canada;
North American Limited-Service Lodging, which includes the Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, and Marriott ExecuStay properties located in the United States and Canada;
International Lodging, which includes the Marriott Hotels & Resorts, JW Marriott, Renaissance Hotels, Autograph Collection, Courtyard, AC Hotels by Marriott, Fairfield Inn & Suites, Residence Inn, and Marriott Executive Apartments properties located outside the United States and Canada; and
Luxury Lodging, which includes The Ritz-Carlton, Bulgari Hotels & Resorts, and EDITION properties worldwide (together with residential properties associated with some Ritz-Carlton hotels).

In addition, prior to the spin-off, our former Timeshare segment consisted of the timeshare operations and timeshare development business that we transferred to MVW in conjunction with the spin-off. Our former Timeshare segment's historical financial results for periods prior to the spin-off continue to be included in Marriott's historical financial results as a component of continuing operations as reflected in the tables that follow. See Footnote No. 17, "Spin-off" for additional information regarding the spin-off.
In 2011, we changed the management reporting structure for properties located in Hawaii. In conjunction with that change, we now report revenues, financial results, assets, and liabilities for properties located in Hawaii in our North American segments rather than in our International segment. In addition, we recognized in our Timeshare segment some management fees we previously recognized in our International segment. For comparability, we have reclassified prior year segment revenues, segment financial results, and segment assets to reflect these changes. These reclassifications only affect our segment reporting, and do not change our total consolidated revenue, operating income, or net income or our total segment revenues or total segment financial results.
We evaluate the performance of our segments based primarily on the results of the segment without allocating corporate expenses, income taxes, or indirect general, administrative, and other expenses. With the exception of our former Timeshare segment, we do not allocate interest income or interest expense to our segments. We allocate gains and losses, equity in earnings or losses from our joint ventures, divisional general, administrative, and other expenses, and income or losses attributable to noncontrolling interests to each of our segments. Prior to the spin-off date, we included interest income and interest expense associated with our former Timeshare segment notes in our Timeshare segment results because financing sales and securitization transactions were an integral part of that segment’s business. “Other unallocated corporate” represents that portion of our revenues, general, administrative, and other expenses, equity in earnings or losses, and other gains or losses that we do not allocate to our segments. "Other unallocated corporate" includes license fees we receive from our credit cards and following the spin-off, also includes license fees associated with the timeshare brands.
We aggregate the brands presented within our segments considering their similar economic characteristics, types of customers, distribution channels, regulatory business environments and operations within each segment and our organizational and management reporting structure.
Revenues
 
($ in millions)
2011
 
2010
 
2009
North American Full-Service Segment
$
5,450

 
$
5,159

 
$
4,892

North American Limited-Service Segment
2,358

 
2,150

 
1,986

International Segment
1,278

 
1,188

 
1,096

Luxury Segment
1,673

 
1,563

 
1,413

Former Timeshare Segment
1,438

 
1,551

 
1,444

Total segment revenues
12,197

 
11,611

 
10,831

Other unallocated corporate
120

 
80

 
77

 
$
12,317

 
$
11,691

 
$
10,908



Net Income (Loss) Attributable to Marriott
 
($ in millions)
2011
 
2010
 
2009
North American Full-Service Segment
$
351

 
$
317

 
$
268

North American Limited-Service Segment
382

 
298

 
265

International Segment
175

 
165

 
128

Luxury Segment
74

 
77

 
17

Former Timeshare Segment
(217
)
 
126

 
(674
)
Total segment financial results
765

 
983

 
4

Other unallocated corporate
(302
)
 
(326
)
 
(318
)
Interest expense and interest income(1)
(107
)
 
(106
)
 
(93
)
Income taxes(2)
(158
)
 
(93
)
 
61

 
$
198

 
$
458

 
$
(346
)
 
(1) 
Of the $164 million of interest expense shown on the Income Statement for year-end 2011 we allocated $43 million, respectively, to our former Timeshare Segment. Of the $180 million of interest expense shown on the Income Statement for year-end 2010 we allocated $55 million to our former Timeshare segment.
(2) 
The $61 million of income tax benefits for year-end 2009 included our benefit for income taxes of $65 million as shown in the Income Statements and taxes attributable to noncontrolling interests of $4 million.

Net Losses Attributable to Noncontrolling Interests
 
($ in millions)
2011
 
2010
 
2009
Former Timeshare Segment

 

 
11

Provision for income taxes

 

 
(4
)
 
$

 
$

 
$
7



Equity in Losses of Equity Method Investees

($ in millions)
2011
 
2010
 
2009
North American Full-Service Segment
$
1

 
$
2

 
$
1

North American Limited-Service Segment
(2
)
 
(13
)
 
(9
)
International Segment
(4
)
 
(7
)
 
(11
)
Luxury Segment
(10
)
 
(2
)
 
(32
)
Former Timeshare Segment

 
(8
)
 
(12
)
Total segment equity in losses
(15
)
 
(28
)
 
(63
)
Other unallocated corporate
2

 
10

 
(3
)
 
$
(13
)
 
$
(18
)
 
$
(66
)


Depreciation and Amortization
 
($ in millions)
2011
 
2010
 
2009
North American Full-Service Segment
$
28

 
$
31

 
$
33

North American Limited-Service Segment
22

 
19

 
18

International Segment
22

 
24

 
25

Luxury Segment
19

 
19

 
17

Former Timeshare Segment
28

 
36

 
42

Total segment depreciation and amortization
119

 
129

 
135

Other unallocated corporate
49

 
49

 
50

 
$
168

 
$
178

 
$
185



Assets
($ in millions)
At Year-End 2011
 
At Year-End 2010
North American Full-Service Segment
$
1,241

 
$
1,221

North American Limited-Service Segment
497

 
465

International Segment
1,026

 
822

Luxury Segment
931

 
871

Former Timeshare Segment

 
3,310

Total segment assets
3,695

 
6,689

Other unallocated corporate
2,215

 
2,294

 
$
5,910

 
$
8,983



Equity Method Investments
($ in millions)
At Year-End 2011
 
At Year-End 2010
North American Full-Service Segment
$
13

 
$
14

North American Limited-Service Segment
84

 
87

International Segment
92

 
38

Luxury Segment
38

 
44

Former Timeshare Segment

 
1

Total segment equity method investments
227

 
184

Other unallocated corporate
7

 
6

 
$
234

 
$
190



Goodwill
($ in millions)
North American
Full-Service
Segment
 
North American
Limited-Service
Segment
 
International
Segment
 
Luxury
Segment
 
Total
Goodwill
Year-end 2009 balance:
 
 
 
 
 
 
 
 
 
Goodwill
$
335

 
$
126

 
$
298

 
$
170

 
$
929

Accumulated impairment losses

 
(54
)
 

 

 
(54
)
 
$
335

 
$
72

 
$
298

 
$
170

 
$
875

Year-end 2010 balance:
 
 
 
 
 
 
 
 
 
Goodwill
$
335

 
$
126

 
$
298

 
$
170

 
$
929

Accumulated impairment losses

 
(54
)
 

 

 
(54
)
 
$
335

 
$
72

 
$
298

 
$
170

 
$
875

Year-end 2011 balance:
 
 
 
 
 
 
 
 
 
Goodwill
$
335

 
$
126

 
$
298

 
$
170

 
$
929

Accumulated impairment losses

 
(54
)
 

 

 
(54
)
 
$
335

 
$
72

 
$
298

 
$
170

 
$
875



Capital Expenditures
($ in millions)
2011
 
2010
 
2009
North American Full-Service Segment
$
8

 
$
7

 
$
18

North American Limited-Service Segment
11

 
13

 
9

International Segment
52

 
35

 
33

Luxury Segment
40

 
168

 
1

Former Timeshare Segment
13

 
24

 
28

Total segment capital expenditures
124

 
247

 
89

Other unallocated corporate
59

 
60

 
58

 
$
183

 
$
307

 
$
147



Segment expenses include selling expenses directly related to the operations of the businesses, aggregating $354 million in 2011, $419 million in 2010, and $440 million in 2009. Approximately 82 percent for 2011 (prior to the spin-off date), 85 percent for 2010 and 86 percent for 2009 of the selling expenses are related to our former Timeshare segment.

Our Financial Statements include the following related to operations located outside the United States (which are predominately related to our International lodging segment):
1.
Revenues of $1,945 million in 2011, $1,841 million in 2010, and $1,700 million in 2009;
2.
Segment financial results of $172 million in 2011, segment financial results of $252 million in 2010, and segment financial losses of $26 million in 2009. 2011 segment financial results consisted of segment income of $76 million from Asia, $44 million from the United Kingdom and Ireland, $42 million from Continental Europe, $19 million from the Middle East and Africa, and $3 million from Australia, partially offset by a segment loss of $12 million from the Americas (excluding the United States). Segment results for 2011 included timeshare-strategy impairment charges for our former Timeshare segment, totaling $86 million associated with the Americas (excluding the United States) and Europe of $84 million and $2 million, respectively. Segment losses for 2009 reflected timeshare-strategy impairment charges and restructuring costs, both for our former Timeshare segment, totaling $176 million associated with the Americas (excluding the United States), Europe, Asia and the United Kingdom and Ireland of $100 million, $47 million, $22 million, and $7 million, respectively; and
3.
Fixed assets of $402 million in 2011 and $350 million in 2010. At year-end 2011 and year-end 2010, fixed assets located outside the United States are included within the “Property and equipment” caption in our Balance Sheets.