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Business Segment Data
9 Months Ended
Sep. 27, 2013
Segment Reporting [Abstract]  
Business Segment Data
Business Segment Data
 
We are principally engaged in one major line of business, the production, distribution and marketing of bananas, other fresh produce and prepared food. Our products are sold in markets throughout the world with our major producing operations located in North, Central and South America, Asia and Africa.
 
Our operations are aggregated into business segments on the basis of our products: bananas, other fresh produce and prepared food. Other fresh produce includes pineapples, melons, non-tropical fruit (including grapes, apples, pears, peaches, plums, nectarines, avocados, citrus and kiwis), fresh-cut products, other fruit and vegetables, a third-party ocean freight business and a plastic products business. Prepared food includes prepared fruit and vegetables, juices, beverages, snacks, poultry and meat products.
 
We evaluate performance based on several factors, of which net sales and gross profit by product are the primary financial measures (U.S. dollars in millions):
 
 
Quarter ended
 
September 27, 2013
 
September 28, 2012
 
Net Sales
 
Gross Profit
 
Net Sales
 
Gross Profit
Banana
$
402.3

 
$
1.3

 
$
359.8

 
$
12.0

Other fresh produce
366.1

 
41.0

 
335.2

 
50.8

Prepared food
92.7

 
10.7

 
93.8

 
11.6

Totals
$
861.1

 
$
53.0

 
$
788.8

 
$
74.4



 
Nine months ended
 
September 27, 2013
 
September 28, 2012
 
Net Sales
 
Gross Profit
 
Net Sales
 
Gross Profit
Banana
$
1,265.3

 
$
66.5

 
$
1,182.2

 
$
88.4

Other fresh produce
1,278.1

 
162.3

 
1,210.1

 
177.0

Prepared food
260.4

 
28.7

 
252.0

 
37.8

Totals
$
2,803.8

 
$
257.5

 
$
2,644.3

 
$
303.2