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Segment Information
12 Months Ended
Dec. 31, 2023
Segment Reporting [Abstract]  
Segment Information Segment Information
Our reportable segments are i) general rentals and ii) specialty. In the fourth quarter of 2021, following a realignment of certain of our divisions and regions, and changes in leadership roles and responsibilities, we updated our analysis of operating segments and concluded that our divisions represent our operating segments. Prior to the fourth quarter of 2021, our regions were our operating segments. While this update reflects a change in operating segments, it did not result in any changes to the rental locations in each reportable segment, and, as a result, there were no changes to the historically reported segment financial information. Our determination of the operating segments is primarily based on geography, but also includes consideration of the offered products and services.
As noted below, we evaluate segment performance primarily based on segment equipment rentals gross profit. The primary change resulting from the change in segment presentation is to our ongoing review of segment equipment rentals margins, which we monitor on a quarterly basis to assess margin similarity between operating segments. Because of the change in operating segments, this margin analysis is now conducted at the division level, while it was historically (prior to the realignment in the fourth quarter of 2021) performed at the region level. As discussed further in note 2 to our consolidated financial statements ("Evaluation of Goodwill Impairment"), we test for goodwill impairment at the reporting unit (the region, which is one level below the operating segment (division)) level, and the change in the segment structure did not impact our goodwill impairment testing.
For general rentals, the divisions discussed below, which are our operating segments, are aggregated into the reportable segment. The specialty segment is a single division that is both an operating segment and a reportable segment. We believe that the divisions that are aggregated into our reportable segments have similar economic characteristics, as each division is capital intensive, offers similar products to similar customers, uses similar methods to distribute its products, and is subject to similar competitive risks. The aggregation of our divisions also reflects the management structure that we use for making operating decisions and assessing performance. We evaluate segment performance primarily based on segment equipment rentals gross profit.
The general rentals segment includes the rental of i) general construction and industrial equipment, such as backhoes, skid-steer loaders, forklifts, earthmoving equipment and material handling equipment, ii) aerial work platforms, such as boom lifts and scissor lifts and iii) general tools and light equipment, such as pressure washers, water pumps and power tools. The general rentals segment reflects the aggregation of four geographic divisions—Central, Northeast, Southeast and West—and operates throughout the United States and Canada.
The specialty segment, which, as noted above, is a single division that is both an operating segment and a reportable segment, rents products (and provides setup and other services on such rented equipment) including i) trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers and line testing equipment for underground work, ii) power and HVAC equipment, such as portable diesel generators, electrical distribution equipment, and temperature control equipment, iii) fluid solutions equipment primarily used for fluid containment, transfer and treatment, and iv) mobile storage equipment and modular office space. The specialty segment’s customers include construction companies involved in infrastructure projects, municipalities and industrial companies. This segment primarily operates in the United States and Canada, and has a limited presence in Europe, Australia and New Zealand.
The following table presents the percentage of equipment rental revenue by equipment type for the years ended December 31, 2023, 2022 and 2021: 
Year Ended December 31, 
202320222021
Primarily rented by our general rentals segment:
General construction and industrial equipment
42 %42 %42 %
Aerial work platforms
25 %24 %26 %
General tools and light equipment
%%%
Primarily rented by our specialty segment:
Power and HVAC equipment
10 %10 %%
Trench safety equipment
%%%
Fluid solutions equipment
%%%
Mobile storage equipment and modular office space
%%%
 
The accounting policies for our segments are the same as those described in the summary of significant accounting policies in note 2. Certain corporate costs, including those related to selling, finance, legal, risk management, human resources, corporate management and information technology systems, are deemed to be of an operating nature and are allocated to our segments based primarily on rental fleet size.
The following table sets forth financial information by segment as of, and for the years ended, December 31, 2023, 2022 and 2021:  
General
rentals
SpecialtyTotal
2023
Equipment rentals$8,803$3,261$12,064
Sales of rental equipment1,4111631,574
Sales of new equipment95123218
Contractor supplies sales8957146
Service and other revenues29931330
Total revenue10,697 3,635 14,332 
Depreciation and amortization expense2,3164652,781
Equipment rentals gross profit3,2191,5954,814
Capital expenditures3,0518133,864
Total assets $20,411$5,178$25,589
2022
Equipment rentals$7,345$2,771$10,116
Sales of rental equipment835130965
Sales of new equipment7381154
Contractor supplies sales8145126
Service and other revenues25031281
Total revenue8,584 3,058 11,642 
Depreciation and amortization expense1,7654522,217
Equipment rentals gross profit2,9051,3404,245
Capital expenditures2,8688223,690
Total assets$19,604$4,579$24,183
2021
Equipment rentals$6,074$2,133$8,207
Sales of rental equipment862106968
Sales of new equipment14261203
Contractor supplies sales7138109
Service and other revenues20227229
Total revenue7,351 2,365 9,716 
Depreciation and amortization expense1,6113721,983
Equipment rentals gross profit2,2699983,267
Capital expenditures2,7194793,198
Total assets$16,087$4,205$20,292
Equipment rentals gross profit is the primary measure management reviews to make operating decisions and assess segment performance. The following is a reconciliation of equipment rentals gross profit to income before provision for income taxes:  
Year Ended December 31, 
202320222021
Total equipment rentals gross profit
$4,814 $4,245 $3,267 
Gross profit from other lines of business
999 751 586 
Selling, general and administrative expenses
(1,527)(1,400)(1,199)
Merger related costs (1)— — (3)
Restructuring charge (2)(28)— (2)
Non-rental depreciation and amortization
(431)(364)(372)
Interest expense, net
(635)(445)(424)
Other income (expense), net19 15 (7)
Income before provision for income taxes$3,211 $2,802 $1,846 
 
 ___________________
(1)Reflects transaction costs associated with the General Finance acquisition that was completed in May 2021. Merger related costs only include costs associated with major acquisitions that significantly impact our operations.
(2)Primarily relates to branch closure charges and severance costs associated with our restructuring programs. As of December 31, 2023, there were no open restructuring programs.

We primarily operate in the United States and Canada, and have a limited presence in Europe, Australia and New Zealand. The foreign information in the table below primarily reflects Canada. The following table presents geographic area information for the years ended December 31, 2023, 2022 and 2021, except for balance sheet information, which is presented as of December 31, 2023 and 2022:
Domestic 
Foreign
Total 
2023
Equipment rentals$11,045 $1,019 $12,064 
Sales of rental equipment1,4271471,574
Sales of new equipment16850218
Contractor supplies sales13016146
Service and other revenues29337330
Total revenue13,0631,26914,332
Rental equipment, net12,6791,32214,001
Property and equipment, net84261903
Goodwill and other intangible assets, net$6,031$579$6,610
2022
Equipment rentals$9,139 $977 $10,116 
Sales of rental equipment87095965
Sales of new equipment12232154
Contractor supplies sales10917126
Service and other revenues24833281
Total revenue10,4881,15411,642
Rental equipment, net12,0471,23013,277
Property and equipment, net78950839
Goodwill and other intangible assets, net$6,024$454$6,478
2021
Equipment rentals$7,430 $777 $8,207 
Sales of rental equipment87395968
Sales of new equipment16241203
Contractor supplies sales9514109
Service and other revenues20128229
Total revenue$8,761 $955 $9,716