UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13D
Under the Securities Exchange Act of 1934
(Amendment No. 2)*
Central European Distribution Corporation |
(Name of Issuer)
Common Stock, par value $0.01 per share |
(Title of Class of Securities)
153435102 |
(CUSIP Number)
Pavel Merkul CJSC Russian Standard Corporation Chief of Staff 12 Krasnopresnenskaya Nab. Office 1507 Moscow, Russia 123610 7 (495) 967-0990 |
(Name, Address and Telephone Number of Persons Authorized to Receive Notices and Communications)
February 1, 2012 |
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), (f) or (g), check the following box. ¨
Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.
* | The remainder of this cover page shall be filled out for a reporting persons initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosure provided in a prior cover page. |
The information required on the remainder of this cover page shall not be deemed to be filed for the purpose of Section 18 of the Securities Exchange Act of 1934 (Act) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act.
CUSIP No. 153435102 |
1 |
NAMES OF REPORTING PERSONS
CJSC Russian Standard Corporation | |||||
2 | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) (a) ¨ (b) ¨
| |||||
3 | SEC USE ONLY
| |||||
4 | SOURCE OF FUNDS (SEE INSTRUCTIONS)
WC | |||||
5 | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)
¨ | |||||
6 | CITIZENSHIP OR PLACE OF ORGANIZATION
Russian Federation | |||||
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH |
7 | SOLE VOTING POWER
| ||||
8 | SHARED VOTING POWER
7,206,125 | |||||
9 | SOLE DISPOSITIVE POWER
| |||||
10 | SHARED DISPOSITIVE POWER
7,206,125 | |||||
11 |
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
7,206,125 | |||||
12 |
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS) ¨
| |||||
13 |
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
9.9%* | |||||
14 |
TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
CO |
* | This calculation is based on 72,739,924 shares of common stock, par value $0.01 per share, outstanding as of November 4, 2011, as reported by the Issuer on its Quarterly Report on Form 10-Q for the quarter ended September 30, 2011. |
CUSIP No. 153435102 |
1 |
NAMES OF REPORTING PERSONS
Roustam Tariko | |||||
2 | CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) (a) ¨ (b) ¨
| |||||
3 | SEC USE ONLY
| |||||
4 | SOURCE OF FUNDS (SEE INSTRUCTIONS)
OO | |||||
5 | CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)
¨ | |||||
6 | CITIZENSHIP OR PLACE OF ORGANIZATION
Russian Federation | |||||
NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH |
7 | SOLE VOTING POWER
0 | ||||
8 | SHARED VOTING POWER
7,206,125 | |||||
9 | SOLE DISPOSITIVE POWER
0 | |||||
10 | SHARED DISPOSITIVE POWER
7,206,125 | |||||
11 |
AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
7,206,125 | |||||
12 |
CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS) ¨
| |||||
13 |
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
9.9%* | |||||
14 |
TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
IN |
* | This calculation is based on 72,739,924 shares of common stock, par value $0.01 per share, outstanding as of November 4, 2011, as reported by the Issuer on its Quarterly Report on Form 10-Q for the quarter ended September 30, 2011. |
CUSIP No. 153435102
AMENDMENT NO. 2 TO SCHEDULE 13D
Reference is hereby made to the statement on Schedule 13D filed with the Securities and Exchange Commission (the Commission) on November 28, 2011, as amended by Amendment No. 1 thereto filed on December 7, 2011 (as so amended, the Schedule 13D). Terms defined in the Schedule 13D are used herein as so defined.
The following items of the Schedule 13D are hereby amended as follows:
Item 4. | Purpose of Transaction. |
The Reporting Persons hereby add the following disclosure to this Item 4:
On February 1, 2012, RSC sent a letter to the Board of Directors of the Issuer describing a proposal RSC had developed since its letter to the Issuer dated December 6, 2011, which was previously filed with Amendment No. 1 to the Schedule 13D on December 7, 2011. In this letter, RSC proposed a strategic alliance between Russian Standard Group and the Issuer comprised of two separate transactions.
As part of the initial transaction, RSC would exchange at par value up to approximately $103 million of face value of the Issuers 2013 Senior Convertible Notes (the Issuers Notes) currently owned by RSC at an exchange price of $7.00 per share resulting in an increase of RSCs ownership to up to 25.00% of the Issuers common stock. In addition, RSC would be prepared to discuss assisting the Issuer in addressing the remaining $207 million of face value of the Issuers Notes by potentially extending a backstop credit facility to the Issuer, subject to terms to be agreed upon by RSC and the Issuer.
As part of the second transaction, RSC would provide the Issuer with a portfolio of leading premium brands currently held by Roust, Inc., including the distribution rights in Russia to Russian Standard, the Gancia brand portfolio and a selection of other premium brands, at a fair value to be determined in conjunction with the Board of Directors of the Issuer. As part of the consideration for these assets, RSC would receive newly issued common stock from the Issuer in order to increase RSCs ownership to up to 32.99% of the Issuers common stock. To the extent the consideration provided in common stock does not fully recognize the fair value of the assets, RSC would receive additional consideration from the Issuer in a form that will not put any additional pressure on the cash flows of the Issuer in the short term.
As a result of the two transactions, RSC would become a substantial shareholder and potentially debtholder in the Issuer and in order to safeguard its investment, RSC would require certain minority protections, including the right to appoint up to three directors on the Board of Directors of the Issuer, the right to jointly appoint key members of the Issuers Russian management team and protective rights in the event of significant corporate transactions. The Reporting Persons believe that both of the proposed transactions, and each individually, would result in substantial, immediate benefits for the Issuer and its shareholders because they would (i) improve the financial position of the Issuer by improving the Issuers leverage profile and by potentially removing the refinancing risks associated with the Issuers Notes, (ii) create immediate value for the Issuers shareholders by converting debt into equity at a significant premium to the current share price, (iii) provide significant improvement in the Issuers cash flows due to a reduction in interest expense and the injection of the Roust, Inc. assets, (iv) strengthen the Issuers position as a market leader in Russia with an increased portfolio of leading premium spirits and wine brands and (v) create synergies through increased revenues from new customers and reduced costs from improved efficiency.
The foregoing disclosure is qualified in its entirety by reference to the full text of the February 1, 2012 letter, a copy of which is attached hereto as Exhibit 99.4 and is incorporated herein by reference.
In furtherance of the foregoing objective, the Reporting Persons may in the future engage in conversations with the Issuer and other shareholders with respect to this or other transactions and may make additional proposals that may include proposing, considering or undertaking one or more of the actions set forth in subsection (a) through (j) of Schedule 13D. The Reporting Persons may also seek to increase their ownership of the Issuers securities beyond that which they have on the date of this filing.
CUSIP No. 153435102
Item 7. | Material to be Filed as Exhibits. |
The Reporting Persons hereby add the following disclosure to this Item 7:
The following are filed as exhibits to this statement on Schedule 13D:
Exhibit No. |
Description | |
Exhibit 99.4 | Letter from Russian Standard Corporation to the Board of Directors of Central European Distribution Corporation dated February 1, 2012 |
CUSIP No. 153435102
SIGNATURES
After reasonable inquiry and to the best of their knowledge and belief, the undersigned certify that the information set forth in this statement is true, complete and correct.
Dated: February 1, 2012
RUSSIAN STANDARD CORPORATION | ||
By: | /s/ Nelia Nouriakhmetova | |
Name: | Nelia Nouriakhmetova | |
Title: | CEO | |
/s/ Roustam Tariko | ||
Name: | Roustam Tariko |
Exhibit 99.4
STRICTLY PRIVATE AND CONFIDENTIAL
February 1, 2012
Central European Distribution Corporation
3000 Atrium Way, Suite 265
Mt. Laurel, New Jersey, 08054
United States of America
Attention: Board of Directors
Dear Members of the Board,
Please find below a proposal for a strategic alliance between CEDC (CEDC or the Company) and Russian Standard Group (Russian Standard) that we have developed since our letter dated 6 December 2011.
Our goal is to complete a transaction that would be to the benefit of all of the Companys shareholders and that would protect and further enhance their investment in CEDC. We believe that completing a transaction in an expeditious manner would allow for the Company and its shareholders to capture such benefits while providing the necessary clarity in the Companys structure and ownership going forward. As such, we would like to submit the following proposal for the consideration of the Board of CEDC.
Our proposal offers CEDC a comprehensive solution comprising two separate transactions, each of which provides substantial benefits to the Company on a stand-alone basis.
As part of the initial transaction, we would provide significant assistance to CEDC in addressing the maturity of the CEDC 2013 Senior Convertible Notes. We would achieve this by exchanging at par value up to approximately US$103 million face value of notes currently owned by Russian Standard for newly issued Common Stock at a price of US$7.00 per share, which represents a 71% premium to the latest CEDC closing share price of US$4.101. In addition, we are prepared to discuss extending to CEDC a backstop credit facility to provide funds to address the remaining US$207 million CEDC 2013 Senior Convertible Notes, subject to terms to be agreed between Russian Standard and CEDC.
This initial transaction can be implemented quickly and should create immediate value to CEDCs shareholders by substantially improving CEDCs overall leverage profile and by potentially removing the short term refinancing risks associated with the 2013 Senior Convertible Notes.
As part of the second transaction, we would provide CEDC with a portfolio of leading premium brands currently held by Roust, Inc (the Roust Assets). These assets include the distribution rights in Russia to Russian Standard, the Gancia brand portfolio and a selection of other premium brands currently distributed by Roust, Inc, which currently generate approximately US$45 million of gross profit per year. This is a unique opportunity for CEDC as the resulting portfolio will lead to the Company strengthening its leadership position within the spirits market in Russia overall.
In particular, the premium portfolio of Roust is highly complementary to CEDCs existing portfolio of mainstream and low-premium brands, which should result in significant value creation to the Company as the combined portfolio will address all segments of the vodka category in Russia. Similarly, the Roust Assets should substantially strengthen CEDCs access to premium outlets throughout the country, resulting in additional value creation for the Company and its shareholders. We would also expect CEDC to achieve similar portfolio benefits in Poland given the complementary nature of the Russian Standard brand with CEDCs existing portfolio in the country.
1 | As of market close 31 January 2012 |
1
Furthermore, Russian Standard has in recent years made significant investments in its Russian business including improvements to our logistics platform, distribution facilities and production base which has led us to achieve best-in-class capabilities in this regard. We see a significant upside in extending the benefits of these capabilities to CEDC, and we would do so, as part of this transaction, on competitive terms. In particular, we believe one of the immediate benefits that could be achieved by CEDC would be the ability to source spirits in Russia at a considerably improved cost than is being achieved currently.
Beyond Russia, over the past few years we have significantly developed our international distribution access. Russian Standard is now represented in over 75 countries worldwide and during 2011 our sales to export markets grew in excess of 25%. We believe that providing access to our exports platform would significantly enhance CEDCs exports potential and provide the Company with an additional source of growth and a more diversified earnings base and cash flow stream, which should create further value for CEDCs shareholders.
Last but not least, aligning with a leading Russian group such as Russian Standard should lead to additional benefits to CEDC with regards to navigating the local environment. Russian Standard would draw upon its significant local experience and would provide further assistance to CEDC when dealing with suppliers, distributors, customers, regulators and other stakeholders in Russia. We believe this alliance would be particularly beneficial when addressing the implications of the continuous consolidation of spirits supply being experienced in Russia.
We firmly believe that both transactions that we have outlined, and indeed each individually, would allow CEDC to capture these benefits, thus creating significant value for the Companys shareholders.
Contemplated Transactions
The transactions as currently envisioned by Russian Standard are as follows and subject to all necessary regulatory approvals:
The Initial Transaction: Russian Standard would exchange at par value up to approximately US$103 million of face value of CEDC 2013 Senior Convertible Notes, currently owned by Russian Standard, to newly issued CEDC Common Stock at an exchange price of US$7.00 per share. This would result in a Russian Standard post-dilution ownership of CEDC Common Stock of up to 25.00%.
In addition, Russian Standard is prepared to discuss extending to CEDC a backstop credit facility to provide the necessary funds to address the remaining US$207 million CEDC 2013 Senior Convertible Notes, subject to terms to be agreed between Russian Standard and CEDC.
The Second Transaction: Russian Standard would provide CEDC with the aforementioned Roust Assets at a fair value to be determined in conjunction with the Board of CEDC. As part of the consideration for these assets Russian Standard would receive newly issued CEDC Common Stock in order to achieve ownership of CEDCs Common stock of up to 32.99%. To the extent the consideration provided in CEDC Common Stock does not fully recognize the fair value of the Roust Assets, Russian Standard would receive from CEDC additional consideration in a form that will not put any additional pressure on the cash flows of the Company in the short term.
As a result of both the Initial Transaction and the Second Transaction, Russian Standard would become a substantial shareholder and potentially debtholder in CEDC. As is customary in such situations, Russian Standard would require board representation and minority protections in order to safeguard its investment and its position in the Company.
We envision these to include the right to appoint up to 3 directors on the Board of CEDC, the right to jointly appoint key members of the Companys Russian management team and protective rights in relation to significant strategic transactions or corporate actions and significant changes to the capital structure of the Company.
Our objective in requesting the aforementioned rights is to protect the significant investment that Russian Standard is making into CEDC. We do not intend for such rights to impact or hamper CEDC managements ability to conduct the ongoing operations of the Company. As such, some of these rights will be relinquished at the time Russian Standard is no longer a debtholder of CEDC.
2
Benefits to CEDCs shareholders of the Contemplated Transactions
We believe the contemplated transactions as outlined above should lead to substantial immediate benefits for CEDC and its existing shareholders, and as such represents a significantly more attractive alternative for CEDC than any other option the Board may be considering. The key benefits of the transactions are outlined below:
| Allay the concerns in the market in relation to the ongoing prospects of CEDC by clarifying the intentions of Russian Standard and providing a constructive path forward for the Company |
| Immediately improve the financial position of the Company by potentially removing the refinancing risks currently associated with the Senior Convertible Notes |
| Decrease the overall leverage profile of CEDC due to the reduction of a part of the Senior Convertible Notes outstanding |
| Create immediate value for shareholders by converting the Senior Convertible Notes held by Russian Standard into equity at a significant premium to the current share price |
| Provide additional relief to the cash flows of the Company due to an immediate reduction in interest expense |
| Further strengthen CEDCs position as the market leader in Russia with an increased portfolio of leading premium spirits and wine brands |
| Achieve an enhanced profile in Russia resulting from the experience in the spirits industry of the Russian Standard management team |
| Provide a significant improvement in the cash flows of the Company due to the injection of the Roust Assets |
| Facilitate synergy creation from the integration of the Roust Assets through increased revenues from the attraction of new customers and reduced discounts, and reduced costs from improved efficiency of logistics and procurement and savings in back-office functions |
As a result of the above benefits we are confident that the shareholders of CEDC will welcome our cooperation and recognize the significant value creation opportunity our proposal presents. We believe it is in the interest of all involved parties to move forward rapidly and hence we would request a response from the Board by no later than 8 February 2012 and a commitment to enter into exclusive discussions at that stage.
* * *
We remain very excited about the possibility of establishing this strategic alliance. Together we will pave the way for a stronger and more financially sound CEDC over the long term, both in Eastern Europe and beyond.
I look forward to presenting this proposal to you in more detail.
Yours sincerely |
/s/ R.V. Tariko |
R.V. Tariko |
Chairman of the Board of Directors Russian Standard Corporation |
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