EX-99.1 2 dex991.htm POWERPOINT SLIDES PowerPoint slides
1
CEDC
Central European Distribution Corporation
CEDC Investor Presentation
Exhibit 99.1


2
Forward Looking Statements
This presentation contains forward-looking statements within the meaning of the Private Securities
Litigation
Reform
Act
of
1995.
These
statements
include,
without
limitation,
predictions
and
guidance
relating to CEDC’s future financial and operating performance, brand and product category diversity,
market share and customer demand for CEDC’s products. Forward-looking statements involve known and
unknown risks and uncertainties that may cause the actual results, performance or achievements of CEDC
to be materially different from any future results, performance or achievements, expressed or implied, by
forward-looking statements. Investors are cautioned that forward-looking statements are not guarantees of
future performance and that undue reliance should not be placed on such statements. CEDC undertakes
no obligation to publicly update or revise any forward-looking statements or to make any other forward-
looking statements, whether as a result of new information, future events or otherwise unless required to do
so by the securities laws. Investors are referred to the full discussion of risks and uncertainties included in
CEDC’s Form 10-K for the fiscal year ended December 31, 2006, and in other periodic reports filed by
CEDC with the Securities and Exchange Commission.


3
Who is CEDC?
Central Europe’s largest spirits company and one of the world’s
largest vodka producers
Originally founded in 1990
Poland’s
leading
importer
and
the
largest
distributor
of
alcoholic beverages
Operates largest nationwide next-day alcoholic beverage
delivery
service
with
16
distribution
centers
and
76
satellite
branches located throughout Poland
International
expansion
started
in
2006
with
the
purchase
of
Bols Hungary
NASDAQ listed since 1998, market capitalisation of
approximately
US$1.1bn
Warsaw
Stock
Exchange
listed
since
December
2006
Large
free
float
(approximately
75%)
and
trading
volumes
( US $8m daily)


4
Who is CEDC? (contd)
Distributes over 700 brands of alcoholic beverages
-
Polish vodka
-
imported spirits
-
imported wines
-
Polish and imported beers
Over 3,200 employees
-
700 in production
-
2,500 in distribution in Poland
-
55 in distribution in Hungary
Net Sales CAGR of 36% over the last five years
Earning per shares (EPS) CAGR of 80% over the last five
years
Operating cash flow per share of US$1.98 for the twelve
months ending December 31, 2006
CEDC stock performance 2002-2006
0
5
10
15
20
25
30
35
Jan-02
Jul-02
Jan-03
Jul-03
Jan-04
Jul-04
Jan-05
Jul-05
Jan-06
Jul-06
CEDC
Nasdaq
WIG (US$)


5
Our business model in Poland
CEDC-
owned
brands
Exclusive
import
brands
Our sales
and
distribution
network
3
rd
Party
Wholesalers
Retail
outlets
3
rd
party
suppliers
Key
Accounts
Distilleries
Distribution centers
Satellite branches


6
Direct distribution gives us a competitive edge
Challenges to overcome
Poor road infrastructure
No print and media
advertising allowed for
spirits
Fragmented retail
New restrictive laws for
expansion of large retail
outlets
CEDC has the largest and
most effective sales and
distribution platform in
alcoholic beverages with
national footprint serving
over 40,000 outlets direct
through 700 sales people
Solution –
win battle at the
point of sale
Retail shelf
-
merchandising
-
price point
Bar
Restaurant
Club


7
Growth with Margin Expansion
Expand sales of higher margin products
-
CEDC brands
-
exclusive import brands
-
Exports
Target opportunities outside Poland
Reduce costs of goods sold
Reduce operating costs
CEDC
Owned
Brands
CEDC
Agency
Brands
CEDC
Export
Brands
3rd
Party
Distribution
Develop sales growth
of higher margin
products
Higher
margin
products


8
Our top brands
Bols Vodka
#1 Premium Vodka in Poland and Hungary
by value
Sales of more than 1.5 million cases
Zubrówka
Leading brand for export
Strongly connected with tradition and
Polish culture
Considered one of the top icons of Poland
Approaching 1 million cases sold in 2006
Pricing upside opportunities
New domestic and export package to be
launched in 2007
Soplica
One of the oldest vodka brands in Poland
Associated with Polish nobility and heritage
Currently starting export to other markets
Over 1 million cases sold in 2006
Absolwent
One of the top 10 selling vodka brands in the
world
High quality at a reasonable price
Brand has continued to outperform the category
Positioned in the mainstream
Over 4 million cases sold in 2006
Most profitable brand in Poland
Fastest growing brand (*)
(*) excluding economy segment
#1 Brand Equity in Poland
#1 Vodka in Poland for last 7 years


9
Accelerate growth of our own brands
Market shares for key brands by value
Vodka producers market share by value
Leverage
market
position
for
further
market
share gains
94% of spirits sold in Poland are vodka
Other
1%
Brown Forman
3%
Pernod
3%
Diageo
3%
32%
State
owned
15%
Vin & Spirit
7%
Polmos
Lublin
10%
Sobieski
27%
Rank
Brand
Segment
Producer
Value
Share
1
Absolwent
Mainstream
14.5%
2
Starogardzka
Econony
Sobieski
9.1%
3
Bols
Premium
6.0%
4
Gorzka
Zoladkowa
Mainstream
Polmos
Lublin
5.7%
5
Sobieski
Premium
Sobieski
5.3%
6
Soplica
Mainstream
4.6%
7
Luksusowa
Mainstream
Vin
& Spirit
4.0%
8
Krakowska
Econony
Sobieski
3.5%
9
Zubrowka
Mainstream
3.4%
10
Smirnoff
Mainstream
Diageo
2.8%


10
Reduce costs of goods sold
Leverage purchasing power to reduce cost of raw materials
Largest spirit purchaser in Poland
Purchase over 120 million each of bottles, caps and labels per year
Build rectified spirit plant by mid 2007 at our two production sites
Backward integrate into distillation and potentially storage/production of grain
Grain
Rectified Spirit
Vodka
Currently
Mid 2007
2008-2009
Raw
spirit


11
Growth strategies
Super Premium  –
5%
of vodka market
Premium –
21% of
vodka market
Mainstream –
41% of
vodka market
Economy –
33% of
vodka market
Boss
Czysta Slaska
Niagara
5% of category
35% of category
by 2009
Abslowent
Soplica
Zubrowka
55% of
category
Growth of
existing
brands
Brand
acquisition
Planned
launch of new
flavored
vodka to
compete with
Zoladkowa
Gorzka
65% of category
by 2009
Bols
Palace
36% of category
50% of category
by 2009
30% of category
by 2009
Total growth of market share from 32% today to 50% in 2009
Rectification
and
distillation to
bring down
COGS
Aggressive
expansion
Existing
brand growth
Brand
acquisitions
Existing
brand
growth
New brand
launch
planned in
fall of 2007
Fastest growing
category in
Poland (+25%)
Current market share
Target 2009 market share


12
Reduce key operating overhead expenses
Combine purchasing power to reduce key SG&A costs
-
bank services
-
phone
-
fuel
-
administrative services
Continue to consolidate satellite branches
-
as road infrastructure improves, opportunities to reduce number of branches arise
Consolidate back office in 2008
-
centralization of key back office areas such as A/R, A/P, accounting


13
Expand higher margin import portfolio
CEDC exclusive import portfolio
Metaxa
(1)
Rémy Martin cognac
Passoa Liqueur
St. Rémy brandy
Cointreau Liqueur
Bols Liqueurs
(1)
Grant’s whisky
Jim Beam bourbon
(1)
Jaegermeister bitter
Camus Cognac
Raynal
Sierra
(1)
Teacher’s
Sauza
C&C
(2)
Disaronno
Amaretto
Spirits
Notes:
(1)
Hold a leading position in their respective sectors
(2)
In Hungary only
Above represents only partial selection of products imported
by CEDC
Amsterdam
Bitburger
Budweiser
Corona
Foster’s
Franziskaner
Grolsch
Guinness
Kilkenny
Evian
E&J Gallo wines
(1)
Sutter Home
(1)
Rosemount
Rothschild
Laroche
Moreau & Fils
Codorniu
Torres
Banfi
Frescobaldi
Penfolds
Concha y Toro
(1)
Georges Duboeuf
Piper Heidsieck
Beers/Water
Wines
January 2007 –
CEDC begins exclusive import of Campari
portfolio into Poland:
Campari, Cinzano, Old Smuggler
Glen
Grant,
Skyy
Vodka,
Gran
Cinzano
and
Cinzano
Asti


14
Expand higher margin export sales
New export package
developed to support
development of
Zubrowka as a
premium product in
export markets


15
Expand higher margin export sales
Vodka represents the fastest growing category world wide
Grow Zubrowka exports to reach 750,000 cases within five years
Expand
export
sales
of
other
brands
to
200,000
cases
within
five
years
Expand
geographical
reach
of
Zubrowka
from
current
small
base
of
countries


16
Bols Hungary –
First step in International
Expansion
With headquarters in Budapest our 100% owned subsidiary Bols Hungary is a leading importer and
distributor of alcoholic beverages in Hungary
Owner
of
the
number
one
vodka
brand
in
Hungary
Royal
Vodka
-
and
number
one
premium
vodka
brand
Bols (both produced at our Bols Poland distillery)
Hungary is the 4
th
largest market in the world for Jagermeister which is sold through Bols Hungary on an
exclusive basis
Sales and Marketing team of 36 people
CEDC brands
produced in
Poland
Exclusive
import brands
for Hungary
Bols Hungary
Wholesalers
Retail
Key Accounts


17
Target opportunities outside of Poland
Roll out CEDC model to other countries in the
region
Look for opportunities in fast growing spirit
markets like the US and the UK
Target companies with similar business model as
CEDC
Leverage our know how and business relations to
utilize in other markets


18
CEDC has delivered strong financial performance
Notes: (1) Presented on a comparable basis excluding impact of FX on the senior secured notes and other one-off transactions.
(2) Adjusted for Minority Interest
For
a
reconciliation
of
EBITDA
to
earnings
reported
under
United
States
Generally
Accepted
Accounting
Principles
(“GAAP”),
please
see
the
section
“Unaudited
Reconciliation
of
Non-GAAP
Measures”
at
the
end
of
this
presentation
12 months
(US$000's)
2003
2004
2005
2006
Guidance
2007
Net sales
429,118
580,744
749,415
944,108
1,050 –
1,100
Margin
56,480
74,331
122,047
198,387
Margin (%)
13%
13%
16%
21%
Operating profit
22,167
28,385
51,642
91,582
Operating profit (%)
5%
5%
7%
10%
EPS
(1)
0.64
0.87
1.09
1.28
1.50 –
1.66
EBITDA
(2)
24,235
31,992
55,909
101,440
Cash
6,229
10,491
60,745
159,362
Total assets
187,470
291,704
1,084,472
1,326,033
Total debt
30,441
37,396
394,322
418,098
Total equity
83,054
120,316
374,942
520,973
Operating cashflow
(8,252)
8,861
34,081
71,691


19
2007 Guidance
2007 EPS of $1.50 to $1.66 per fully diluted share.
Revenue projection of $1.05 billion to $1.10 billion, an increase of approximately 15% as
compared to 2006
Organic sales growth of 12% (organic growth of 7% excluding forecasted currency impact)
Continued double digit growth of imports and exports
7% volume growth of our of core vodka brands
Launch of new flavored vodka in 2007
Growth of new import brands (Campari/Cinzano)
Expansion of gross margins to 21.5%, including net costs of approximately $4 million ($0.10
per
fully
diluted
share),
resulting
from
increased
spirit
prices
and
savings
on
new
rectification
facilities.
Increase in the percentage ownership of Polmos Bialystok and related financing costs.
Reduction in SG&A as a percentage of sales by approximately 0.25%.
Continued strong cash flow generation with improved liquidity ratios


20
Selected ratios
0.0
200.0
400.0
600.0
800.0
1,000.0
2002
2003
2004
2005
2006
Net sales
Margin
0
20,000
40,000
60,000
80,000
100,000
2002
2003
2004
2005
2006
0.00
0.20
0.40
0.60
0.80
1.00
1.20
1.40
2002
2003
2004
2005
2006
0
20,000
40,000
60,000
80,000
100,000
120,000
2002
2003
2004
2005
2006
Net sales and gross margin (US$000’s)
Operating profit (US$000’s)
EPS on a comparable basis (US$)
EBITDA (US$000’s)


21
Summary
GROWTH in emerging markets will
continue to fuel increasing consumer
demand for BRANDS
CEDC is well positioned to EXPAND and
GROW with these trends


22
UNAUDITED RECONCILIATION OF NON-GAAP
MEASURES
CEDC
has
disclosed
in
this
presentation
the
non-GAAP
measure
EBITDA,
adjusted
for
minority
interest,
on
a
historical
basis.
CEDC’s
management
believes
that
the
non-GAAP
reporting
giving
effect
to
the
adjustments
shown
in
the
attached
reconciliation
provides
meaningful
information
and
an
alternative
presentation
useful
to
investors'
understanding
of
CEDC’s
core
operating
results
and
trends.
EBITDA,
adjusted
for
minority
interest
represents
GAAP
earnings
excluding
interest,
taxes,
depreciation
and
amortization
and
other
financial
income
and
expenses,
and
adjusted
for
minority
interest.
EBITDA,
adjusted
for
minority
interest
is
presented
because
management
believes
it
provides
additional
information
with
respect
to
the
performance
of
CEDC.
CEDC’s
calculation
of
this
measure
may
not
be
the
same
as
similarly
named
measures
presented
by
other
companies.
This
measure
is
not
presented
as
an
alternative
to
net
income
computed
in
accordance
with
GAAP
as
a
performance
measure,
and
you
should
not
place
undue
reliance
on
such
measures.
-
2003
2004
2005
2006
GAAP net income/(loss)
15,075
$     
21,830
$     
20,268
$     
55,450
$     
Income tax
5,441
4,614
5,346
13,986
Net interest expense
1,500
2,115
15,828
31,750
Net other financial expense/(income)
92
19
7,678
(17,212)
Depreciation and amortization
2,127
3,414
4,529
8,739
Minority interest
-
2,261
8,727
EBITDA, adjusted for minority interest
24,235
$     
31,992
$     
55,910
$     
101,440
$   
Change in working capital and accruals
(26,744)
(17,369)
6,357
9,975
Financing charges
(1,592)
(2,134)
(23,506)
(31,750)
Non cash expenses
592
758
1,380
3,807
Tax adjustment
(4,743)
(4,386)
(6,060)
(11,781)
Net cash provided by Operating Activities
(8,252)
$      
8,861
$       
34,081
$     
71,691
$     
Twelve Months Ended
Dec 31,