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Segment Information
12 Months Ended
Dec. 31, 2011
Segment Information
Note 17. Segment Information

As of July 1, 2010, the Company reorganized the management of its product lines and businesses in order to more efficiently develop and sell its products, and more cost effectively manage its operations. Since the quarter ended September 30, 2010, the Company’s financial results have reflected the new corporate organization with the following reporting segments: (1) Core Products, which includes financial results from existing and future software as a service offerings of ringback tones, music on demand, video on demand, storefront services and inter-carrier messaging; systems integration and professional services; Helix software and licenses for handsets; SuperPass; and the Company’s international radio subscriptions; (2) Emerging Products, which includes financial results from RealPlayer, including distribution of third-party products, advertising and other revenue, and new products and services that will be introduced over time for consumers or enterprise customers; and (3) Games, which was unchanged and includes all games-related financial results, including game sales, subscriptions services, syndication services, advertising-supported games, and mobile and social games. In addition, the Company continues to present financial results for its former Music segment on a historical basis only. The Music segment primarily included financial results and operating performance of the Company’s Rhapsody joint venture, which was restructured as of March 31, 2010. As a result of the restructuring, Rhapsody’s results are not consolidated with the Company’s financial statements for periods after March 31, 2010. The Company reports its share of Rhapsody’s income or losses as “Equity in net loss of Rhapsody and other equity method investments” in “Other income.” The Company reflected the reorganization of its segments for periods prior to September 30, 2010, to allow for comparability between the periods.

Beginning with the third quarter of 2010, the Company also changed how it allocates corporate and shared overhead expenses. Previously, RealNetworks allocated common corporate overhead expenses, including but not limited to finance, legal and headquarters facilities, to each business segment. Beginning in the quarter ended September 30, 2010, these shared expenses, as well as stock compensation costs, are shown in the aggregate as “Corporate” expenses and are not reflected in segment results for the business segments described in the preceding paragraph. Only direct business segment expenses, such as research and development, marketing and certain other business shared services, are reflected in the associated business segment results. The changes in the allocation of corporate expenses was designed to help ensure that business segment results reflect only those items that are directly attributable to that segment’s performance and that shared overhead expenses are centrally managed to promote focus on and accountability for the overall corporate cost structure.

The Company reports three reporting segments based on factors such as how the Company manages its operations and how its Chief Operating Decision Maker reviews results. The Company’s Chief Operating Decision Maker is considered to be the Company’s CEO Staff (CEOS), which includes the Company’s Chief Executive Officer, Chief Financial Officer, Executive Vice President, Chief Legal Officer and certain Senior Vice Presidents. The CEOS reviews financial information presented on both a consolidated basis and on a business segment basis, accompanied by certain disaggregated information about products and services, geographical regions and corporate expenses for purposes of making decisions and assessing financial performance. The CEOS reviews discrete financial information regarding profitability of the Company’s Core Products, Emerging Products, Games, and, prior to April 1, 2010, Music segments and, therefore, the Company reports these as operating segments. The accounting policies used to derive segment results are generally the same as those described in Note 1, Description of Business and Summary of Significant Accounting Policies.

Segment operating income (loss) before income taxes for the years ended December 31, 2011, 2010 and 2009, respectively is as follows:

Core Products

 

     2011      2010      2009      2011-2010
Change
    %
Change
    2010-2009
Change
    %
Change
 

Revenue

   $ 191,240       $ 212,845       $ 233,365       $ (21,605     (10 )%    $ (20,520     (9 )% 

Cost of revenue

     83,696         83,733         81,774         (37     (0 )%      1,959        2

Impairment of deferred costs

     19,329                         19,329        100              
  

 

 

    

 

 

    

 

 

    

 

 

     

 

 

   

Gross profit

     88,215         129,112         151,591         (40,897     (32 )%      (22,479     (15 )% 

Operating expenses

     75,188         86,217         138,502         (11,029     (13 )%      (52,285     (38 )% 
  

 

 

    

 

 

    

 

 

    

 

 

     

 

 

   

Operating income

   $ 13,027       $ 42,895       $ 13,089       $ (29,868     (70 )%    $ 29,806        228
  

 

 

    

 

 

    

 

 

    

 

 

     

 

 

   

Emerging Products

 

     2011     2010      2009     2011-2010
Change
    %
Change
    2010-2009
Change
    %
Change
 

Revenue

   $ 46,590      $ 41,761       $ 45,207      $ 4,829        12   $ (3,446     (8 )% 

Cost of revenue

     11,879        7,123         6,884        4,756        67     239        3

Impairment of deferred costs

     633                       633        100              
  

 

 

   

 

 

    

 

 

   

 

 

     

 

 

   

Gross profit

     34,078        34,638         38,323        (560     (2 )%      (3,685     (10 )% 

Operating expenses

     36,011        28,053         73,211        7,958        28     (45,158     (62 )% 
  

 

 

   

 

 

    

 

 

   

 

 

     

 

 

   

Operating income (loss)

   $ (1,933   $ 6,585       $ (34,888   $ (8,518     (129 )%    $ 41,473        119
  

 

 

   

 

 

    

 

 

   

 

 

     

 

 

   

 

Games

 

     2011      2010      2009     2011-2010
Change
    %
Change
    2010-2009
Change
    %
Change
 

Total revenue

   $ 97,856       $ 111,394       $ 122,824      $ (13,538     (12 )%    $ (11,430     (9 )% 

Cost of revenue

     30,646         29,071         32,862        1,575        5     (3,791     (12 )% 
  

 

 

    

 

 

    

 

 

   

 

 

     

 

 

   

Gross profit

     67,210         82,323         89,962        (15,113     (18 )%      (7,639     (8 )% 

Operating expenses

     60,633         78,275         127,908        (17,642     (23 )%      (49,633     (39 )% 
  

 

 

    

 

 

    

 

 

   

 

 

     

 

 

   

Operating income (loss)

   $ 6,577       $ 4,048       $ (37,946   $ 2,529        63   $ 41,994        111
  

 

 

    

 

 

    

 

 

   

 

 

     

 

 

   

 

Music

 

     2011      2010     2009     2011-2010
Change
    %
Change
    2010-2009
Change
    %
Change
 

Total revenue

   $       $ 35,733      $ 160,868      $ (35,733     (100 )%    $ (125,135     (78 )% 

Cost of revenue

             21,864        98,322        (21,864     (100 )%      (76,458     (78 )% 
  

 

 

    

 

 

   

 

 

   

 

 

     

 

 

   

Gross profit

             13,869        62,546        (13,869     (100 )%      (48,677     (78 )% 

Total operating expenses

             13,911        129,085        (13,911     (100 )%      (115,174     (89 )% 
  

 

 

    

 

 

   

 

 

   

 

 

     

 

 

   

Operating income (loss)

   $       $ (42   $ (66,539   $ 42        100   $ 66,497        100
  

 

 

    

 

 

   

 

 

   

 

 

     

 

 

   

Corporate

 

     2011     2010     2009     2011-2010
Change
    %
Change
    2010-2009
Change
    %
Change
 

Cost of revenue

   $ 416      $ 2,932      $ 2,300      $ (2,516     (86 )%    $ 632        27

Total operating expenses

     54,865        85,081        108,654        (30,216     (36 )%      (23,573     (22 )% 
  

 

 

   

 

 

   

 

 

   

 

 

     

 

 

   

Operating loss

   $ (55,281   $ (88,013   $ (110,954   $ 32,732        37   $ 22,941        21
  

 

 

   

 

 

   

 

 

   

 

 

     

 

 

   

The Company’s customers consist primarily of consumers and corporations located in the U.S., Europe, and various foreign countries. Revenue by geographic region is as follows (in thousands):

 

     Years Ended December 31,  
     2011      2010      2009  

United States

   $ 162,720       $ 227,823       $ 374,283   

Europe

     74,602         79,820         96,146   

Rest of the World

     98,364         94,090         91,835   
  

 

 

    

 

 

    

 

 

 

Total

   $ 335,686       $ 401,733       $ 562,264   
  

 

 

    

 

 

    

 

 

 

Long-lived assets, consisting of equipment, software, leasehold improvements, other intangible assets, and goodwill by geographic region are as follows (in thousands):

 

     December 31,  
     2011      2010  

United States

   $ 38,543       $ 43,655   

Republic of Korea

     4,063         5,659   

Europe

     2,949         3,069   

Rest of the World

     5,286         2,900   
  

 

 

    

 

 

 

Total long-lived assets

   $ 50,841       $ 55,283   
  

 

 

    

 

 

 

Net assets including minority interest by geographic location are as follows (in thousands):

 

     December 31,  
     2011      2010  

United States

   $ 225,271       $ 352,341   

Republic of Korea

     1,903         12,374   

Europe

     30,130         33,029   

Rest of the World

     13,983         15,001   
  

 

 

    

 

 

 

Total

   $ 271,287       $ 412,745