Exhibit 99.1

Stephen P. Joyce –

President and Chief Executive Officer

October 30, 2008

Exhibit 99.1

DISCLAIMER

Certain matters discussed in this presentation constitute forward-looking statements within the meaning of the federal

securities law.

Generally,

our

use

words

such

“expect,”

“estimate,”

“believe,”

“anticipate,”

“will,”

“forecast,”

“plan,”

project,”

“assume”

or similar words of futurity identify statements that are forward-looking and that we intend to be

included within

the

Safe

Harbor

protections

provided

Section

27A

the

Securities

Act

and

Section

21E

the

Securities Exchange Act of 1934.

Such

forward-looking statements are based on management’s current beliefs,

assumptions and expectations regarding future events, which in turn are based on information currently available to

management.

Such

statements

may

relate

projections

for

the

company’s

revenue,

earnings

and

other

financial

and

operational measures,

company

debt

levels,

payment

stock

dividends,

and

future

operations.

caution

you

not

place undue

reliance

any

forward-looking

statements,

which

are

made

the

date

this

presentation.

Forward-

looking statements do not guarantee future performance and involve known and unknown risks, uncertainties and other

factors.

Several factors could cause actual results, performance or achievements of the company to differ materially from those

expressed in

contemplated

the

forward-looking

statements.

Such

risks

include,

but

are

not

limited

to,

changes

general, domestic

and

foreign

economic

conditions;

operating

risks

common

the

lodging

and

franchising

industries;

changes to the desirability of our brands as viewed by hotel operators and customers; changes to the terms or termination

our

contracts

with

franchisees;

our

ability

keep

pace

with

improvements

technology

utilized

for

reservations

systems and

other

operating

systems;

fluctuations

the

supply

and

demand

for

hotels

rooms;

and

our

ability

manage

effectively our

indebtedness.

These

and

other

risk

factors

are

discussed

detail

the

Risk

Factors

section

the

company’s Form

10-K

for

the

year

ended

December

31,

2007,

filed

with

the

Securities

and

Exchange

Commission

February 29, 2008.

We undertake no obligation to publicly update or revise any forward-looking statement, whether as a

result of new information, future events or otherwise.

INVESTMENT THESIS

Strong, Growing, Fee-based Operating Business

–

Track record of predictable, profitable growth in variety of lodging and economic

environments

–

Track record of expanding market share

–

Long-term franchise contracts

Significant Growth Opportunities Remain

–

Organic, acquisitions, new concepts, brand extensions

–

International

Significant Free Cash Flow, Strong Capital Structure Create Opportunities to

Enhance Returns

–

Track record of share repurchases, dividends

–

Strong balance sheet with low financial leverage

ONE OF THE LARGEST HOTELIERS

Source: Smith Travel Research, May 2008

Market Share

11.3%

9.2%

5.7% 5.4% 5.2% 4.2% 1.9% 1.3% 1.2% 0.8%

4+ yr. bps

(03-08)

-120

160

110

-30

-60

10 10

Leading Gainer of Market Share (% of Hotels Open in U.S.)

Wyndham

Choice

IHG

Hilton

Marriott

Best

Western

Accor

Hyatt

Carlson

Starwood

2003

2004

2005

2006

2007

2008

MANY WELL RECOGNIZED & SEGMENTED

BRANDS

Limited Service

Full Service

Economy

Mid-Scale

Upscale

1/3

98%

89%

81%

95%

88%

SIGNIFICANT CORE COMPETENCIES DRIVE RESULTS

Brand Awareness & Reservations Delivery = Key Value Proposition For Hoteliers

–

$300 million+ in annual marketing & reservation fees

–

Choice Privileges has 7 million members (2 million new members in 2 years)

SELLING HOTEL ROOMS

Brand Awareness

All

Hotel Direct

Reservations

Choice Central

Reservation

Contribution

Source: Choice Internal Data, July 2008

EXCEPTIONAL DEVELOPMENT TEAMS

FOCUSED ON SELLING HOTEL FRANCHISES

3,834

4,048

4,211

4,445

2004

2005

2006

2007

9/30/08

639

720

792

770

552

400

550

700

850

2004

2005

2006

2007

9/30/08

TTM

$10

$15

$20

$25

258

276

231

413

728

724

190

284

176

602

2004

2005

2006

2007

9/30/2008

Conversion

New Construction

Track record of unit growth across a range of industry and economic cycles

Domestic Franchises

Open

Franchise Development

(New Contracts Sold)

Domestic Pipeline

(#ENYO Contracts)

Executed

Contracts

$ in

Millions

Initial Fee Revenue

Deals

Source: Choice Internal Data, September 2008.

SIGNIFICANT CORE COMPETENCIES DRIVE RESULTS

4,661

-6%

-4%

-2%

10%

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

$50

$100

$150

$200

$250

$300

$350

CHH RevPAR

STR Chain Scale (Supply Weighted)

Industry RevPAR

Franchising Revenue

REVENUE GROWTH IN +/-

REVPAR

ENVIRONMENTS

Source: Smith Travel Research, Choice Internal Data, December 2007

($ in millions)

EBITDA GROWTH IN +/-

LODGING

ENVIRONMENTS

$10

$15

$20

$25

$30

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

$50

$100

$150

$200

$250

Industry Profits

Adjusted EBITDA

Source: Smith Travel Research, Choice Internal Data, December 2007

($ in millions)

($ in billions)

CAPITAL “LIGHT”

MODEL

GENERATES STRONG RETURNS

ON INVESTED CAPITAL

68.8%

62.9%

49.7%

36.7%

27.6%

14.7%

16.1%

15.2%

78.5%

19.5%

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

Source: Choice Internal Data, December 2007

TRACK RECORD OF STRONG

EARNINGS PER SHARE GROWTH

$0.40

$0.51

$0.58

$0.76

$0.93

$1.07

$1.26

$1.49

$1.73

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

Source: Choice Internal Data, December 2007, Per Share Amounts Retroactively Adjusted For 2005 Stock Split

Adjusted Diluted Earnings Per Share

* Excludes cost of land

Conversion

$40,000+

$84,000+

$76,000+

$95,000+

$50

$70

$100+

Targeted Average Daily Rate

$61,000+

$54,000+

$80

DEVELOPMENT OPPORTUNITIES FOR

HOTELIERS AT VARIOUS PRICE POINTS

Estimated Per Room Investment*

New Construction

Source: Choice Internal Data, April 2008

$65,000+

CAMBRIA SUITES BRAND –

UPSCALE, SELECT

SERVICE MARKET OPPORTUNITY

•

All-suites brand

–

100% new construction

–

Guest suites 25% larger than standard

hotel rooms

–

Very attractive per-key development cost

–

Targeted ADR of $100-$150

•

71 contracts –

in 25+ states and Canada –

executed since January 2005 launch

•

8 properties open as of September 30,

2008

•

Positioned favorably against established

brands and new market entrants

Source: Choice Internal Data, September 2008

Source: Smith Travel Research, March 2008

SIGNIFICANT GROWTH OPPORTUNITIES

REMAIN IN LARGE CONVERSION MARKET

Domestic Hotels

2,060

1,897

1,703

1,540

1,479

1,448

899

802

665

641

528

390

369

347

257

169

226

297

831

847

Chart does not include 16,000+

independent

hotels in budget,

economy and

mid-scale segments

Best

Western

Other

(includes

50+ brands)

Holiday Inn

Express

Motel

La Quinta

Fairfield

Inn

Red Roof

Inn

Knights

Inn

Super 8

Days

Inn

Hampton

Inn

Holiday Inn /

Holiday Inn

Select

Americas

Best Value

Inn

Travelodge

Howard

Johnson

Microtel

551 hotels

22% of Comfort portfolio

372 hotels

30% of Quality portfolio

121 hotels

41% of Clarion portfolio

16 hotels

4% of Sleep Inn portfolio

INTERNATIONAL OPPORTUNITY

•

1,100+ properties

•

37 countries and territories on 5 continents

•

Large

global

“pure

hotel

franchising”

business

•

Track record of consistent, conservative growth

Source: Choice Internal Data, September 2008

ROYALTY FEE “LEVERS”

Domestic Royalty Impact

Estimated

Impact on ‘08

Royalties

Estimated

Impact on ‘08

Diluted EPS

1,2

RevPAR Improvement

1% =

$2,253,000

$0.02

5% =

$11,265,000

$0.11

New Franchise Growth

1% (47 units) =

$2,260,000

$0.02

5% (235 units) =

$11,300,000

$0.11

Improvement in

Royalty Rate

1 bps increase =

$496,000

$0.005

5 bps increase =

$2,480,000

$0.02

(1) Assumes outstanding diluted shares of 62,777,610

(2) Assumed tax rate of 37.75%

Source: Choice Internal Data, September 2008

WHY CHOICE?

•

Highest returning model in the industry

•

Track record of profitable growth in a wide variety of economic conditions and

industry cycles

•

Substantial

size,

scale

and

distribution

–

difficult

duplicate

•

Highly-skilled and experienced management team

•

Focused on returning value to shareholders

Appendix

Reconciliation of Non-GAAP

Financial Measurements to GAAP

DISCLAIMER

Adjusted franchising margins, adjusted earnings before interest

depreciation and amortization (EBITDA), adjusted net income, adjusted

diluted earnings per share, franchising revenues, net operating profits after

taxes (NOPAT), return on invested capital (ROIC) and free cash flows are

non-GAAP financial measurements. These financial measurements are

presented as supplemental disclosures because they are used by

management in reviewing and analyzing the company’s performance. This

information should not be considered as an alternative to any measure of

performance as promulgated under accounting principles generally

accepted in the United States (GAAP), such as operating income, net

income, diluted earnings per share, total revenues or net cash provided by

operating activities. The calculation of these non-GAAP measures may be

different from the calculation by other companies and therefore

comparability may be limited. The company has included the following

appendix which reconciles these measures to the comparable GAAP

measurement.

FRANCHISING REVENUES AND

ADJUSTED FRANCHISING MARGINS

($ amounts in thousands)

Year Ended

December 31,

2007

2006

2005

2004

2003

Total Revenues

615,494

539,903

472,098

423,382

380,357

Adjustments:

Marketing and Reservation

(316,827)

(273,267)

(237,822)

(215,906)

(189,710)

Product Sales

Hotel Operations

(4,692)

(4,505)

(4,293)

(3,729)

(3,565)

Franchising Revenues

293,975

262,131

229,983

203,747

187,082

Operating Income

185,199

166,625

143,750

124,983

113,946

Adjustments

Hotel Operations

(1,451)

(1,311)

(1,068)

(725)

(842)

Executive Termination Benefits

3,690

Product Sales

Impairment of Friendly Investment

Net

187,438

165,314

142,682

124,258

113,104

Adjusted Franchising Margin

63.8%

63.1%

62.0%

61.0%

60.5%

Source: Choice Internal Data, December 2007

Year Ended

($ amounts in thousands)

December 31,

2002

2001

2000

1999

1998

Total Revenues

365,562

341,428

352,841

324,203

165,474

Adjustments:

Marketing and Reservation

(190,145)

(168,170)

(185,367)

(162,603)

Product Sales

(3,871)

(20,748)

Hotel Operations

(3,331)

(3,215)

(1,249)

(1,098)

Franchising Revenues

172,086

170,043

166,225

157,729

143,628

Operating Income

104,700

73,577

92,427

94,170

85,151

Adjustments

Hotel Operations

(385)

(714)

(640)

Executive Termination Benefits

Product Sales

(1,216)

Impairment of Friendly Investment

22,713

Net

104,315

95,576

91,787

94,182

83,970

Adjusted Franchising Margin

60.6%

56.2%

55.2%

59.7%

58.5%

FRANCHISING REVENUES AND ADJUSTED

FRANCHISING MARGINS (CONTINUED)

Source: Choice Internal Data, December 2007

RETURN ON INVESTED CAPITAL

Source: Choice Internal Data, December 2007

Year Ended

($ in millions)

December 31,

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

Operating Income (a)

$85.2

$94.2

$92.4

$96.3

$104.7

$113.9

$125.0

$143.8

$166.6

$185.2

Tax Rate(a)

41.7%

39.5%

39.0%

35.0%

36.5%

36.1%

35.1%

33.0%

27.4%

36.0%

After-Tax Operating Income

49.7

57.0

56.4

62.6

66.5

72.8

81.1

96.3

121.0

118.5

+ Depreciation & Amortization

6.7

7.7

11.6

12.5

11.3

11.2

9.9

9.1

9.7

8.6

- Maintenance CAPEX

6.7

7.7

11.6

12.5

11.3

11.2

9.9

9.1

9.7

8.6

Net Op. Profit After-tax (NOPAT)

$49.7

$57.0

$56.4

$62.6

$66.5

$72.8

$81.1

$96.3

$121.0

$118.5

Total Assets

398.2

464.7

484.1

321.2

316.8

267.3

263.4

265.3

303.3

328.4

- Current Liabilities

64.7

88.7

93.8

71.2

84.3

102.2

102.1

120.3

139.8

147.5

Invested Capital

333.6

375.9

390.3

250.0

232.5

165.1

161.3

145.0

163.5

180.9

Return on Average Invested Capital

15.2%

16.1%

14.7%

19.5%

27.6%

36.7%

49.7%

62.9%

78.5%

68.8%

(a) Operating income and tax rate for the year ended December 31, 2001 have been adjusted to exclude the effect

of a $22.7 million (pre-tax) impairment charge related to the write-off of the company’s investment in Friendly Hotels.

FREE CASH FLOWS

Year Ended

December 31,

($ in thousands)

2007

2006

2005

2004

2003

2002

Net Cash Provided by Operating Activities

146,135

153,928

133,588

108,908

115,304

99,018

Net Cash Provided(Used) by Investing Activities

(21,260)

(17,331)

(24,531)

(14,544)

27,784

(14,683)

Free Cash Flows

124,875

136,597

109,057

94,364

143,088

84,335

Source: Choice Internal Data, December 2007

FREE CASH FLOWS

(CONTINUED)

Year Ended

December 31,

($ in thousands)

2001

2000

1999

1998

Net Cash Provided by Operating Activities

101,712

53,879

65,040

38,952

Net Cash Provided(Used) by Investing Activities

87,738

(16,617)

(36,031)

(9,056)

Free Cash Flows

189,450

37,262

29,009

29,896

Source: Choice Internal Data, December 2007

ADJUSTED EBITDA

Source: Choice Internal Data, December 2007

Year Ended

($ in thousands)

December 31,

2007

2006

2005

2004

2003

Operating Income

185,199

166,625

143,750

124,983

113,946

Adjustments

Executive Termination Benefits

3,690

Product Sales

Impairment of Friendly investment

Depreciation and Amortization

8,637

9,705

9,051

9,947

11,225

Adjusted EBITDA

197,526

176,330

152,801

134,930

125,171

ADJUSTED EBITDA

(CONTINUED)

Year Ended

($ in thousands)

December 31,

2002

2001

2000

1999

1998

1997

Operating Income

104,700

73,577

92,427

94,170

85,151

77,068

Adjustments

Executive Termination Benefits

Product Sales

(1,216)

(1,037)

Impairment of Friendly investment

22,713

Depreciation and Amortization

11,251

12,452

11,623

7,687

6,710

9,173

Adjusted EBITDA

115,951

108,742

104,050

101,869

90,645

85,204

Source: Choice Internal Data, December 2007

ADJUSTED DILUTED EARNINGS PER SHARE

Year Ended

December 31,

2003

71,863

(3,383)

68,480

73,349

0.98

(0.05)

0.93

Source: Choice Internal Data, December 2007

Year Ended

December 31,

(In thousands, except per share amounts)

2007

2006

2005

2004

Net Income

111,301

112,787

87,565

74,345

Adjustments:

Loss(Gain) on Extinguishment of Debt

217

433

Executive Termination Benefits, Net of Taxes

2,310

Resolution of Provisions for Income Tax Contingencies

(349)

(12,791)

(4,855)

(1,182)

Income Tax Expense Incurred Due to Foreign Earnings Repatriation

1,192

Loss(Gain) on Sunburst Note Transactions

Impairment of and Equity Losses in Friendly Hotels PLC Investment

Adjusted Net Income

113,262

100,213

83,902

73,596

Weighted Average Shares Outstanding-Diluted

65,331

67,050

66,336

69,000

Diluted Earnings Per Share

1.70

1.68

1.32

1.08

Adjustments:

Loss(Gain) on Extinguishment of Debt

0.01

Executive Termination Benefits, Net of Taxes

0.04

Resolution of Provisions for Income Tax Contingencies

(0.01)

(0.19)

(0.08)

(0.02)

Income Tax Expense Incurred Due to Foreign Earnings Repatriation

0.02

Loss(Gain) on Sunburst Note Transactions

Impairment of and Equity Losses in Friendly Hotels PLC Investment

Adjusted Diluted Earnings Per Share (EPS)

1.73

1.49

1.26

1.07

ADJUSTED DILUTED EARNINGS PER SHARE

(CONTINUED)

Year Ended

December 31,

(In thousands, except per share amounts)

2002

2001

2000

1999

1998

Net Income

60,844

14,327

42,445

57,155

55,305

Adjustments:

Loss(Gain) on Extinguishment of Debt

(7,232)

Executive Termination Benefits, Net of Taxes

Resolution of Provisions for Income Tax Contingencies

Income Tax Expense Incurred Due to Foreign Earnings Repatriation

Loss(Gain) on Sunburst Note Transactions

4,721

Impairment of and Equity Losses in Friendly Hotels PLC Investment

37,166

7,532

Adjusted Net Income

60,844

51,493

54,698

57,155

48,073

Weighted Average Shares Outstanding-Diluted

80,114

89,144

106,506

111,334

119,096

Diluted Earnings Per Share

0.76

0.16

0.40

0.51

0.46

Adjustments:

Loss(Gain) on Extinguishment of Debt

(0.06)

Executive Termination Benefits, Net of Taxes

Resolution of Provisions for Income Tax Contingencies

Income Tax Expense Incurred Due to Foreign Earnings Repatriation

Loss(Gain) on Sunburst Note Transactions

0.04

Impairment of and Equity Losses in Friendly Hotels PLC Investment

0.42

0.07

Adjusted Diluted Earnings Per Share (EPS)

0.76

0.58

0.51

0.40

Source: Choice Internal Data, December 2007