EX-99.1 2 dex991.htm EXHIBIT 99.1 Exhibit 99.1
Jefferies Gaming, Lodging, Media &
Entertainment Conference
May 8, 2006
Exhibit 99.1
*
*
*


2
Disclaimer
Certain
matters
discussed
in
this
presentation
may
constitute
forward-looking
statements
within
the
meaning
of
the
federal
securities
law.
Such
statements
are
based
on
management’s
beliefs,
assumptions and expectations, which in turn are based on information currently available to
management.  Actual performance and results could differ from those expressed in or
contemplated by the forward-looking statements due to a number of risks, uncertainties and
other factors, many of which are beyond Choice’s ability to predict or control.  For further
information on factors that could impact Choice and the statements contained herein, we refer
you to the filings made by Choice with the Securities and Exchange Commission, including our
report on Form 10-K for the period ended December 31, 2005.
Additional
corporate
information
may
be
found
on
the
Choice
Hotels’
Internet
site,
which
may
be accessed at www.choicehotels.com
*


Company Profile
*
*
*
*


4
Company Profile
One of the Largest Hotel Companies in the World
More than 5,200 hotels open worldwide representing more
than 425,000 rooms
722 hotels under development representing approximately
57,000 rooms
Our Brands Cover Many Segments
Source: Choice Internal Data as of March 2006.
Limited Service
Full Service
Economy
Mid-Price
Upscale
*


5
Company Profile
(cont.)
Core Competency
Hotel Franchising
Highest returning model in the industry (vs.
management or ownership)
High margin, high cash flow with low capital
requirements
Scaleable and predictable
Provides profitable growth opportunities
Highly skilled in this area
*


6
Lodging Industry
Lodging Industry Is A Large, Profitable & Permanent Fixture of
the Economy
Roughly 50,000 hotels representing approximately 4.5 million rooms in the U.S.
Provides profitable growth opportunities --
Industry profits grew 23% to $21B in
2005
More than 30% of domestic hotel rooms (1.5 million) are independent (not
affiliated with a chain)
Choice Is One Of The Largest Participants In The Industry
Only “pure-play”
franchisor
Choice branded properties represent approximately 7% of U.S. hotel market share
Cendant (12%), Marriott (5%), Hilton (5%), IHG (5%)
Source: Smith Travel Research and Choice Internal Data as of March 2006 and December 2005.
*


7
Source:
U.S.
Census
Bureau
(2000
Census)
and
Choice
Internal
Data.
Lodging Industry (cont.) --
Typical Guest Profile
U.S.
Hotel
Choice Hotels'
Population
Industry
Guests
Household Income (mean)
$57,000
$74,000
$67,000
Age (average years)
35 years
47 years
47 years
Education (% college graduates)
24%
50%
45%
Employment
Professional/Executive/Manager
21%
48%
44%
Other Employment
41%
31%
36%
Retired/Homemaker/Student/Not Employed
38%
21%
20%
Child in Household
33%
34%
37%
Gender
(ages 18+)
(of travel party)
(of travel party)
Men (solo on trip)
49%
25%
26%
Women (solo on trip)
51%
15%
10%
Couple on Trip
N/A
39%
44%
With Children or Other Adults
N/A
22%
20%


8
Domestic System Growth
In Any Environment
3,039
3,123
3,244
3,327
3,482
3,636
3,834
4,048
2,500
2,700
2,900
3,100
3,300
3,500
3,700
3,900
4,100
1998
1999
2000
2001
2002
2003
2004
2005
Exceptional Franchise
Sales Capabilities
Source: Choice Internal Data as of December 2005.
Domestic Franchises On-Line
Investment Thesis
+5.6%
250
300
350
400
450
500
550
600
650
700
2000
2001
2002
2003
2004
2005
$5.0
$7.0
$9.0
$11.0
$13.0
$15.0
$17.0
Deals
Initial Fee Revenue
Franchise Development
Initial Fees
$ in millions
New Executed
Contracts
*


9
Strong & Growing
Earnings
Source: Choice Internal Data as of December 2005. See Supplemental.
Investment Thesis (cont.)
+18%
Recurring EBITDA
$0.58
$0.76
$0.93
$1.07
$1.26
$0.25
$0.50
$0.75
$1.00
$1.25
$1.50
2001
2002
2003
2004
2005
Adjusted Diluted EPS
$108.7
$116.0
$125.2
$134.9
$152.8
$50
$65
$80
$95
$110
$125
$140
$155
$170
2001
2002
2003
2004
2005
+13%
….and EBITDA
*


10
Superior Returns On
Invested Capital
Investment Thesis (cont.)
15.3%
15.9%
14.7%
10.4%
27.7%
36.9%
49.5%
69.1%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
1998
1999
2000
2001
2002
2003
2004
2005
ROIC
Source:
Bear
Stearns
March
2006
Equity
Research
“U.S.
Lodging
All
Priced
In
Our
Current
Thinking
on
the
Sector”
*


11
Investment Thesis (cont.)
Source:
Bear
Stearns
March
2006
Equity
Research
“U.S.
Lodging
All
Priced
In
Our Current Thinking on the Sector”
Disclaimer:
Return
on
invested
capital
percentages
are
calculated
by
Bear
Stearns’
lodging
industry
analysts
in
accordance
with
that
firms’
methodologies.
Please
note
that
any
calculations,
opinions,
estimates
or
forecasts
regarding
Choice
Hotels
International,
Inc.'s
performance
made
by
Bear
Stearns
(and
therefore
the
return
on
invested
capital
percentages)
are
theirs
alone
and
do
not
represent
calculations,
opinions,
forecasts
or
predictions
of
Choice
Hotels
International,
Inc.
or
its
management.
Choice
Hotels
International,
Inc.
does
not
by
its
reference
above
or
distribution imply its endorsement of or concurrence with such information, conclusions or recommendations.
Company
1998
1999
2000
2001
2002
2003
2004
2005
Owners- Operators
Hilton
6.1%
6.2%
5.8%
7.7%
7.9%
7.7%
8.2%
10.7%
Starwood
8.4%
6.9%
9.2%
7.5%
8.1%
6.3%
6.8%
6.3%
Orient Express International
9.1%
10.3%
11.1%
7.9%
6.5%
4.8%
4.9%
7.3%
Host Marriott
10.8%
11.8%
11.3%
8.3%
10.7%
6.2%
6.6%
7.1%
Sunstone Hotel Investors
NA
NA
NA
NA
NA
NA
7.6%
10.0%
Highland Hospitality
NA
NA
NA
NA
NA
NA
2.6%
6.4%
Owner/Operator Average
8.6%
8.8%
9.4%
7.8%
8.3%
6.2%
6.1%
8.0%
Managers-Franchisers
Marriott International
12.6%
11.2%
11.8%
8.5%
6.5%
6.4%
7.7%
8.5%
Four Seasons
12.0%
9.1%
12.4%
7.0%
4.3%
1.6%
4.2%
-2.7%
Choice Hotels International
15.3%
15.9%
14.7%
10.4%
27.7%
36.9%
49.5%
69.1%
Manager/Franchiser Average
13.3%
12.1%
13.0%
8.6%
12.8%
14.9%
20.5%
25.0%
Overall Average
10.6%
10.2%
10.9%
8.2%
10.2%
10.0%
10.9%
13.6%
ROIC Trends Since 1998
*


12
Investment Thesis
(cont.)
Management Focused on Creating Value
Share repurchases –
66.6 million repurchased at $10.69 per
share as of March 31, 2006; represents nearly $712 million
since inception of program
Dividends –
Current quarterly cash dividend of $0.13/share;
subject to board approval and business performance, expect to
pay future dividends at comparable or increased rate in the
future
Equity Performance
5 year annualized share price appreciation in excess of 45%
Source: Choice Internal Data as of March 2006.  All share and per share amounts have been
retroactively adjusted to reflect the 2 for 1 stock split effected in October 2005.
*


13
Investment Thesis (cont.)
Source: Copyright©
2006, Standard & Poor’s, a division of The McGraw-Hill Companies, Inc.
All rights reserved. www.researchdatagroup.com/S&P.htm
* $100 invested on
12/31/00 in stock or
index-including
reinvestment of
dividends. Fiscal year
ending December 31.
*
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
AMONG CHOICE HOTELS INTERNATIONAL, INC., THE NYSE COMPOSITE (US)
INDEX
AND THE S & P HOTELS, RESORTS & CRUISE LINES INDEX
0
100
200
300
400
500
600
700
12/00
6/01
12/01
6/02
12/02
6/03
12/03
6/04
12/04
6/05
12/05
D
O
L
L
A
R
S
CHOICE HOTELS INTERNATIONAL, INC.
NYSE COMPOSITE
S & P HOTELS, RESORTS & CRUISE LINES


Choice Hotels –
A Solid Foundation Built On Innovation
*


15
A Solid Foundation Built On Innovation
Rich History of Innovation
“Good People”
Franchisees Recognize Choice
Associates As Being “Well-Liked”
& “Easy To Work
With”
Quality Courts –
1st
Brand Name In
Hospitality (1939)
Wall-To-Wall Carpeting, In-Room Phones,
Daily Linen Changes, 24-Hour Front Desk
(1950’s)
Pre-Paid Telephone Reservations (1960)
24/7 Toll Free Reservations Number (1970)
Traveler Centric “3 Brand”
Segmentation (1981)
1st
Comfort Inn Opens (1981)
“Sunburst”
Reservations System (1983)
Non-Smoking Rooms Standard (1984)
Sleep Inn Introduction (1986)
Source: Choice Internal Data as of March 2006.
*


16
Brand Portfolio Built Over 5 Decades
Organic Innovation
Acquisitions
1940’s
1980’s
1990’s
Scale & Distribution Created By Focus On Core Competencies  --
Selling Franchises, Selling Hotel Rooms, Servicing Hotel
Operators
A Solid Foundation Built On Innovation (Cont.)
Source: Choice Internal Data as of March 2006.
*


17
7
500
575
675
900
1,962
3,244
0
1,000
2,000
3,000
4,000
1940
1950
1960
1970
1980
1990
2000
Domestic Franchises On-Line By Decade
Source: On-Line Franchise Numbers For 1950 through 1980 Are Estimates From Choice Internal Data.
A Solid Foundation Built On Innovation (Cont.)
*


18
Re-Imaging Flagship Brand
Acquiring & Launching New Products
Creating Leading Edge Technology
A Solid Foundation Built On Innovation (Cont.)
*


Vision and Mission
*


20
Vision and Mission
Our Vision:
To
generate
the
highest
return
on
investment
of
any
hotel
franchise
Our Mission:
Deliver
a
franchise
success
system
of
strong
brands, exceptional services, vast consumer reach, and size,
scale and distribution that delivers guests, satisfies guests,
and reduces costs for our hotel owners
Our Passion:
Customer
Profitability
*


21
Strategy & Management Philosophy
Strategy & Franchise Success System Clearly Articulated And
Centered Around Core Competencies & Growth  
2006 Strategic Initiatives
Strategically Grow Our Existing Brands
Enter New Markets
Improve Brands, Brand Recognition,
& Property Performance
Improve Business Delivery
Maximize Shareholder Returns
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Shareholders     •
Franchisees     •
Guests     •
Employees
Franchise Success System
*


2006 Focus
*


23
Strategically Grow Existing Brands
Optimize Development Organization
Continue to Align With Brand Strategies
Diversify and Develop New Customers
*


24
Achieve Growth In New Market Segments
Cambria Suites
Suburban Extended Stay Hotels
Build Capabilities in Upscale and Other Segments
Grow Internationally
Corporate Development
Transactions That Improve Our Core Business
Investments in Synergistic Businesses
*


25
Cambria Suites
Limited Service, Upscale, All-suites Brand
100% new construction
Rooms 25% larger than competition at similar per key cost
Targeted ADR of $110-$125
Primary audience is corporate traveler –
secondary focus on leisure
23 Contracts Signed (10 in Q1 2006) –
First Properties Opening This Winter
Ideal Location is Medium or Large Cities
Significant Interest from Mixed-Use Developers Based on Value and Design
Contracts To Date Include:
Akron/Canton
Aurora, CO (Denver)
Avondale, AZ (Phoenix)
Baltimore
Boise
Columbus
Fort Collins
Fort Myers
Green Bay, WI
Madison, WI
Savannah
Scottsdale
Source: Choice Internal Data as of March 2006.
*


26
Suburban Extended Stay Hotels
Acquired 2005
64 Franchises, nearly 8,500 rooms
Economy Extended Stay Segment
Targeted Construction Cost Per Key -
$35K
Total Investment -
$4-$5 million
Targeted
Unlevered
Return
10%
-
12%
Targeted Average Weekly Rate of $200+
Extended
Stay
Demand
--
+4.9%
in
2004
(faster
than 4.6% reported by STR for overall US hotel
industry)
Extended
Stay
Hotel
Supply
--
+2.4%
in
2004;
5
year projected supply growth of 8%
Complements MainStay Suites Mid-Scale Brand
Significant Interest from Developers Based on
Value and Design
Franchises Located In 11 States Including:
Alabama
Florida
Georgia
Kentucky
Louisiana
Mississippi
North Carolina
South Carolina
Tennessee
Texas
Virginia
Source: Third Party Research; Choice Internal Data as of March 2006.
*


27
Improve Our Brands and Property Performance
Stronger Property-Level Support
Improve Property Management Systems
Improve Brand Consistency
Improve Guest Experience
*


28
Improve Brand Recognition and Business Delivery
Marketing and Reservations Programs
Revenue Management Services
Drive Reservations to Central Channels
*


Strategy
*


30
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Build Strong Brands
Among World’s Most Recognizable Hotel Brands
Improved Brand Consistency and Quality
Improved ROI for Owners
Significantly Enhanced Franchise                             
Sales Capability
*


31
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Vast Consumer Reach
$50+ Million Marketing and Advertising Plan
Creates brand awareness and loyalty
Drives traffic
Enhanced Loyalty Program
Over 4 million members
+$2 billion hotel program revenue to date
Strong Direct Sales Capability
$700 million in revenue
Source: Choice Internal Data as of December 2005.
*


32
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Vast Consumer Reach
(cont.)
State-of-the-Art Reservations System –
All Channels
$1.3 billion room revenue booked in 2005 –
31% delivery
Strong Synergies with Internet Distribution Channels
New Internet Channels Strengthen
Franchise
Increase distribution
Improve placement
Decrease complexity
Lower cost
Increase yield
Source: Choice Internal Data as of December 2005.
*


33
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Exceptional Services
Complete Life-Cycle Service Offering
Nationwide Footprint of Field-Based Employees
State-of-the-Art Training Capabilities
Operational and Yield Management Technology
Purchasing Assistance
Generates more than $13 million in annual
revenue and lowers owner costs
Full Complement of Hands-On Services Improve
Profitability and Create Loyalty
Source: Choice Internal Data as of December 2005.
*


34
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Guest
Satisfaction
Brand
Growth
& Equity
Increase
Business
Delivery
Reduce
Costs
Strong
Brands
Vast
Consumer
Reach
Exceptional
Services
Size,
Scale &
Distribution
Franchise Success System
Brand and Hotel Performance
Size, Scale, and Distribution
Lowers Costs and Increases Revenues for Owners
Enables Highly-Valued Capabilities
Brand awareness
National marketing
Reservations
Services
Technologies
Franchising Model is Difficult to Duplicate
Scale required to generate reasonable returns for
shareholders
Capital required to generate scale
Scale is a barrier to entry
*


Profitably Grow & Maximize Returns
*


36
Business Focus
Profitably Grow
Improve brand performance –
ROI to owners (business delivery, reduced
operating and development costs, products, marketing, services)
Introduce new concepts (product design/innovation)
Increase distribution (franchise development)
Maximize Financial Returns and Create Value for Shareholders
Capital allocation –
focus on returns
Capital structure –
prudent leverage to maximize returns
S&P upgraded credit rating to BBB from BBB-
in early 2005
Share repurchases
Dividends
*


37
Maximize Returns
1960 bps
49.5%
69.1%
ROIC
15.6%
66.7%
22.9%
100 bps
Change
$94.4
$6.9
$108.1
61.0%
2004
$109.1
$11.5
$132.9
62.0%
2005
Year Ended December 31,
After-Tax Free Cash Flow
CAPEX
Cash Flow From Operations
Franchising Margins
($ in millions)
High Margins, After-Tax Free Cash Flow, and
Returns on Capital
Source:
Choice
Internal
Financial
Data,
December
2005
and
Bear
Stearns
March
2006
Equity
Research
“U.S.
Lodging
All
Priced
In
Our
Current
Thinking
on
the
Sector”
See
Supplemental.
*


38
Strong Financial Results
$170.0
$172.1
$187.1
$203.7
$230.0
$160.0
$170.0
$180.0
$190.0
$200.0
$210.0
$220.0
$230.0
$240.0
2001
2002
2003
2004
2005
Franchising Revenues
($ in millions)
Source: Choice Internal Data, December 2005. See Supplemental.
+ 13%
CAGR = 7.9%
*


39
Strong Financial Results
Unit Growth In Any Environment
Source: Choice Internal Data, December 2005.
2,500
2,700
2,900
3,100
3,300
3,500
3,700
3,900
4,100
1997
1998
1999
2000
2001
2002
2003
2004
2005
Domestic System Size
CAGR = 4.4%
*


40
Strong Financial Results
$108.7
$116.0
$125.2
$134.9
$152.8
$90
$100
$110
$120
$130
$140
$150
$160
2001
2002
2003
2004
2005
Recurring EBITDA
($ in millions)
Source: Choice Internal Data, December 2005. See Supplemental.
CAGR = 8.9%
+ 13%
*


41
Strong Financial Results
$0.58
$0.76
$0.93
$1.07
$1.26
$0.25
$0.50
$0.75
$1.00
$1.25
$1.50
2001
2002
2003
2004
2005
Adjusted Diluted EPS
Source: Choice Internal Data, December 2005. See Supplemental. Per share amounts
retroactively adjusted for 2 for 1 stock split in October 2005.
CAGR = 21.4%
+ 18%
*


42
Strong Financial Results
Source: Choice Internal Data, December 2005.
250
300
350
400
450
500
550
600
650
700
1999
2000
2001
2002
2003
2004
2005
$5.0
$7.0
$9.0
$11.0
$13.0
$15.0
$17.0
Deals
Initial
Fee
Revenue
Franchise Development
(New Contracts Sold)
$ in millions
Executed Contracts
*


43
171
164
243
138
188
287
0
50
100
150
200
250
300
350
Limited Service
Full Service
Economy
2004
2005
2005 Year End Development Results
Source: Choice Internal Data, December 2005.
16% Franchise Sales Improvement (552 to 639 deals)
Strong Financial Results
*


44
2005
Units
2004
Units
%
Change
2005
Units
2004
Units
%
Change
2005
Units
2004
Units
%
Change
Comfort Inn
53
38
39.5%
56
71
-21.1%
109
109
0.0%
Comfort Suites
89
79
12.7%
5
5
0.0%
94
84
11.9%
MainStay
14
16
-12.5%
0
1
-100.0%
14
17
-17.6%
Sleep
55
33
66.7%
2
0
NM
57
33
72.7%
Subtotal
211
166
27.1%
63
77
-18.2%
274
243
12.8%
Clarion
4
2
100.0%
31
28
10.7%
35
30
16.7%
Quality
5
8
-37.5%
148
133
11.3%
153
141
8.5%
Subtotal
9
10
-10.0%
179
161
11.2%
188
171
9.9%
Econo Lodge
4
4
0.0%
85
97
-12.4%
89
101
-11.9%
Rodeway
0
2
-100%
75
35
114.3%
75
37
102.7%
Subtotal
4
6
-33.3%
160
132
21.2%
164
138
18.8%
Cambria
13
0
NM
0
0
NM
13
0
NM
Total
237
182
30.2%
402
370
8.6%
639
552
15.8%
NEW CONSTRUCTION
TOTAL
CONVERSION
Year End Development Results
Source: Choice Internal Data, December 2005.
Strong Financial Results
*


45
Source: Choice Internal Data as of March 2006. See Supplemental.
1
st
Quarter Performance
(Dollars in thousands, except per share amounts)
2006
2005
% Change
Financial
Franchising Revenues
50,462
$        
41,205
$      
22.5%
Franchising Margins
59.1%
53.7%
540 bps
Cash Flow From Operations
24,283
$        
16,867
$      
44.0%
EBITDA (in thousands)
32,422
$        
24,624
$      
31.7%
Diluted EPS
0.26
$            
0.18
$          
44.4%
RevPAR*
31.23
$          
28.54
$        
9.4%
Development (Domestic)
Units On-line
4,070
            
3,868
          
5.2%
Rooms On-line
329,934
        
312,630
      
5.5%
Executed Contracts (Excludes Relicencings and
120
                
103
              
16.5%
                                Assumptions)
Franchised Hotels Under Development
653
                
399
              
63.7%
Three-Months Ended March 31,
* Amounts exclude Suburban activity from January 1, 2006 through March 31, 2006 because comparable pre-acquisition data for Q1 2005 is not
available.
*


Create Value
*


47
Create Value
Management Focused on Creating Value
Share repurchases –
66.6 million repurchased at $10.69 per
share as of March 31, 2006; represents nearly $712 million
since inception of program
Dividends –
Current quarterly cash dividend of $0.13/share;
subject to board approval and business performance, expect to
pay future dividends at comparable or increased rate in the
future
Equity Performance
5 year annualized share price appreciation in excess of 45%
Source: Choice Internal Data as of March 2006.  All share and per share amounts have been
retroactively adjusted to reflect the 2 for 1 stock split effected in October 2005.
*


48
Closing Comments
Strong Earnings Per Share, EBITDA, and Cash Flow
Growth
Proven Earnings Stability Even through Industry/
Economic Downturns
Pure-Play Franchise Focus, Highest Returning
“Model”
in the Industry
High Operating Margins
Significant Free Cash Flow
Experienced Management Team Focused on
Shareholder Value
*


Supplemental
*


50
$2,360,000
$472,000
$9,595,000
$1,919,000
$8,955,000
$1,791,000
Estimated
Impact on
Royalties
$0.02
$0.004
$0.09
$0.02
$0.08
$0.02
Estimated
Impact on
Diluted EPS
1,2
5 bps increase =
1 bps increase =
Improvement in 
Royalty Rate
5% (200 units)=
1% (40 units) =
5% =
1% =
Growth
New Franchise
Improvement
RevPAR
Revenue Driver
(1) Assumes Outstanding Diluted Shares of 66,727,799
(2) Assumed tax rate of 37.75%
Source: Choice Internal Analysis
Continuing Cash Flow Potential Multiple Revenue Levers
(Unaudited)
*


51
Brand Targets
Conversion
New Construction
$29,000
$32,500
$52,000
$45,500
$67,000
$45
$65
$100+
Targeted Average
Daily/Weekly
Rate
Source: Choice Internal Data as of December 2005.
*Excludes cost of land.
$47,000
$38,500
$80
*


52
Recurring EBITDA
(Unaudited)
Source: Choice Internal Data, March 2006 & December 2005.
March 31
March 31
2006
2005
2005
2004
2003
2002
2001
Operating Income
30,073
$                
22,299
$                
143,750
$          
124,983
$          
113,946
$          
104,700
$          
73,577
$            
Adjustments
Depreciation and Amortization
2,349
                    
2,325
                    
9,051
                 
9,947
                 
11,225
              
11,251
              
12,452
              
EBITDA
32,422
$                
24,624
$                
152,801
$          
134,930
$          
125,171
$          
115,951
$          
86,029
$            
Adjustments
Impairment of Friendly Hotels plc investment
-
                        
-
                        
-
                     
-
                     
-
                     
-
                     
22,713
              
Recurring EBITDA
32,422
$                
24,624
$                
152,801
$          
134,930
$          
125,171
$          
115,951
$          
108,742
$          
Twelve Months Ended December 31,
Three Months Ended


53
Calculation of Adjusted Net Income and Adjusted
Diluted Earnings Per Share (EPS) (Unaudited)
Source: Choice Internal Data, March 2006 & December 2005.
(In thousands, except per share amounts)
March 31
March 31
2006
2005
2005
2004
2003
2002
2001
Net Income
17,665
$        
11,999
$        
87,565
$        
74,345
$        
71,863
$        
60,844
$        
14,327
$        
Adjustments:
Debt Extinguishment Costs
-
                 
-
                 
-
                 
433
                
-
                 
-
                 
-
                 
Reversal of Provisions for Income Tax Contingencies
-
                 
-
                 
(4,855)
           
(1,182)
           
-
                 
-
                 
-
                 
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                 
-
                 
1,192
            
-
                 
-
                 
-
                 
-
                 
Loss(Gain) on Sunburst Note Transactions
-
                 
-
                 
-
                 
-
                 
(3,383)
           
-
                 
-
                 
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
37,166
          
Adjusted Net Income
17,665
$        
11,999
$        
83,902
$        
73,596
$        
68,480
$        
60,844
$        
51,493
$        
Weighted Average Shares Outstanding-Diluted
66,728
          
66,643
          
66,336
          
69,000
          
73,349
          
80,114
          
89,144
          
Diluted Earnings Per Share
0.26
$            
0.18
$            
1.32
$            
1.08
$            
0.98
$            
0.76
$            
0.16
$            
Adjustments:
Debt Extinguishment Costs
-
                 
-
                 
-
                 
0.01
              
-
                 
-
                 
-
                 
Reversal of Provisions for Income Tax Contingencies
-
                 
-
                 
(0.08)
             
(0.02)
             
-
                 
-
                 
-
                 
Income Tax Expense Incurred Due to Foreign Earnings Repatriation
-
                 
-
                 
0.02
              
-
                 
-
                 
-
                 
-
                 
Loss(Gain) on Sunburst Note Transactions
-
                 
-
                 
-
                 
-
                 
(0.05)
             
-
                 
-
                 
Impairment of and Equity Losses in Friendly Hotels PLC Investment
-
                 
-
                 
-
                 
-
                 
-
                 
-
                 
0.42
              
Adjusted Diluted Earnings Per Share (EPS)
0.26
$            
0.18
$            
1.26
$            
1.07
$            
0.93
$            
0.76
$            
0.58
$            
Three Months Ended
Twelve Months Ended December 31,
*


54
Calculation of Franchising Revenues and
Margins (Unaudited)
Source: Choice Internal Data, March 2006 & December 2005.
(1)
Marketing and reservation revenues are excluded as these represent contractual pass-throughs and are not profitable
components of the company’s business.
(Dollar amounts in thousands)
March 31
March 31
2006
2005
2005
2004
2003
2002
2001
Franchising Revenues and Margins
Total Revenues
109,418
$         
91,168
$           
477,399
$         
428,208
$         
385,866
$         
365,562
$         
341,428
$         
Adjustments:
     Marketing and Reservation  (1)
(57,976)
           
(49,043)
           
(243,123)
         
(220,732)
         
(195,219)
         
(190,145)
         
(168,170)
         
     Hotel Operations
(980)
                 
(920)
                 
(4,293)
             
(3,729)
             
(3,565)
             
(3,331)
             
(3,215)
             
Franchising Revenues
50,462
$           
41,205
$           
229,983
$         
203,747
$         
187,082
$         
172,086
$         
170,043
$         
Operating Income
30,073
$           
22,299
$           
143,750
$         
124,983
$         
Adjustment:
     Hotel Operations
(235)
                 
(172)
                 
(1,068)
             
(725)
                 
Net
29,838
$           
22,127
$           
142,682
$         
124,258
$         
Franchising Margins
59.1%
53.7%
62.0%
61.0%
Three Months Ended
Twelve Months Ended December 31,


55
Calculation of After-Tax Free Cash Flows
(Unaudited)
(In thousands)
December 31,
December 31,
2005
2004
Net Cash Provided by Operating Activities
132,907
$        
108,080
$        
Acquisition of Suburban, net of cash acquired
(7,314)
-
                 
Investment in property and equipment
(11,504)
(6,859)
Issuance of notes receivable
(2,667)
(2,264)
(Purchases) sales of investments, net
(5,390)
(4,158)
Proceeds from disposition of assets
2,811
-
                 
Other items, net
214
(435)
Total Adjustments:
(23,850)
(13,716)
After-Tax Free Cash Flow
109,057
$        
94,364
$          
Twelve Months Ended
Source: Choice Internal Data, December 2005.


56
Non-GAAP Financial Measures
Recurring
EBITDA,
adjusted
net
income,
adjusted
diluted
earnings
per
share,
franchising
revenues and margins and after-tax free cash flows are non-GAAP financial measurements.
These financial measurements are presented as supplemental disclosures because they are used
by management in reviewing and analyzing the company’s performance. This information
should not be considered as an alternative to any measure of performance as promulgated under
accounting
principles
generally
accepted
in
the
United
States
(GAAP),
such
as
operating
income,
net income, diluted earnings per share, total revenues or net cash provided by operating
activities.
The
calculation
of
these
non-GAAP
measures
may
be
different
from
the
calculation
by
other companies and therefore comparability may be limited. The company has included the
preceding exhibits which reconcile these measures to the comparable GAAP measurement.
*