Intangible Assets - Components of Franchise Rights and Other Intangible Assets (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 816,703	$ 696,877
Accumulated Amortization	252,342	201,401
Net Carrying Value	564,361	495,476
Trademarks (non amortizing)	246,714	246,714
Gross Carrying Amount	1,063,417	943,591
Net Carrying Value	811,075	742,190
Franchise Rights
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	354,735	352,665
Accumulated Amortization	123,845	104,836
Net Carrying Value	230,890	247,829
Franchise Agreement Acquisition Costs
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	424,695	307,169
Accumulated Amortization	98,103	68,085
Net Carrying Value	326,592	239,084
Trademarks & Other
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	19,876	19,236
Accumulated Amortization	13,721	12,888
Net Carrying Value	6,155	6,348
Capitalized SaaS Licenses
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	17,397	17,807
Accumulated Amortization	16,673	15,592
Net Carrying Value	$ 724	$ 2,215
Finite-lived intangible asset, useful life	3 years
Minimum | Franchise Agreement Acquisition Costs
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	10 years
Minimum | Trademarks & Other
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	10 years
Maximum | Franchise Agreement Acquisition Costs
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	30 years
Maximum | Trademarks & Other
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	30 years
WoodSpring | Minimum | Franchise Rights
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	12 years
WoodSpring | Maximum | Franchise Rights
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, useful life	15 years