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Intangible assets
12 Months Ended
Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Intangible assets
Intangible assets
The components of franchising rights and other intangible assets at December 31, 2016 and 2015 are as follows:
 
 
As of December 31, 2016
 
As of December 31, 2015
 
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Value
 
Gross Carrying Amount
 
Accumulated Amortization
 
Net Carrying Value
Unamortized Intangible Assets
 
 
 
 
 
 
 
 
 
 
 
 
     Trademarks (1)
 
$
1,014

 
$

 
$
1,014

 
$
1,014

 
$

 
$
1,014

 
 
 
 
 
 
 
 
 
 
 
 
 
Amortized Intangible Assets
 
 
 
 
 
 
 
 
 
 
 
 
     Capitalized SaaS Licenses(2)
 
5,007

 
313

 
4,694

 

 

 

     Franchise Rights (3)
 
81,062

 
80,829

 
233

 
81,169

 
80,685

 
484

     Trademarks (4)
 
12,672

 
9,261

 
3,411

 
12,004

 
8,628

 
3,376

     Contract Acquisition Costs (5)
 
4,943

 
670

 
4,273

 
5,102

 
203

 
4,899

     Acquired Lease Rights (6)
 
2,237

 
124

 
2,113

 
2,237

 
62

 
2,175

 
 
105,921

 
91,197

 
14,724

 
100,512

 
89,578

 
10,934

Total
 
$
106,935

 
$
91,197

 
$
15,738

 
$
101,526

 
$
89,578

 
$
11,948

(1) 
Acquisition of the Suburban brand. The tradename is expected to generate future cash flows for an indefinite period of time.
(2) 
Software licenses capitalized under a SaaS agreement are amortized over a period of 3 to 5 years.
(3) 
Represents the purchase price assigned to long-term franchise contracts. The unamortized balance relates primarily to the acquisition of the Econo Lodge, Suburban and Choice Hotels Australia franchise rights. The franchise rights are being amortized over lives ranging from 5 to 25 years on a straight-line basis.
(4) 
Generally amortized on a straight-line basis over a period of 8 to 40 years.
(5) 
Customer contracts acquired in a business combination. Amortized on a straight-line basis over a period of 5 to 12 years.
(6) 
Acquired lease rights recognized in conjunction with the acquisition of an office building. The costs are being amortized over the 36 year term of the lease in place.

Amortization expense for the years ended December 31, 2016, 2015 and 2014 amounted to $1.8 million, $3.0 million and $3.9 million, respectively.
The estimated annual amortization expense related to the Company’s amortizable intangible assets for each of the years ending December 31, 2017 through 2021 is as follows:
 
Year
(In millions)
2017
$
2.6

2018
$
2.6

2019
$
2.2

2020
$
1.3

2021
$
1.1