8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       THE SECURITIES EXCHANGE ACT OF 1934

       Date of Report (Date of earliest event reported): December 1, 2004
                              (November 24, 2004)

                              Market Central, Inc.

    Delaware                            0-22969                    59-3562953
- ----------------------------     -----------------------      ----------------
(State or other jurisdiction     (Commission File ID No.)    (IRS Employer No.)
     of incorporation)

                              1650A Gum Branch Road
                             Jacksonville, NC 28540
                    (Address of principal executive offices)

                                 (910) 478-0097
              (Registrant's telephone number, including area code)

          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))


[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))

Section 5 - Corporate Governance and Management

Item  5.02 Departure of Directors or Principal Officers; Election of Directors;
           Appointment of Principal Officers

(a) Not applicable.

(b) Not applicable.

(c) Not applicable.

(d) On November 24, 2004, the Company's Board of Directors elected Doyal Bryant,
the Company's Chief Executive Officer and President, to become a director of the
Company. Such election filled a vacancy in the Board of Directors. In April
2004, the Company had agreed to cause the election of Mr. Bryant as a director
upon the consummation of the acquisition of certain assets of The TAG Group,
Inc. Additionally, pursuant to the terms of Mr. Bryant's employment agreement
with the Company entered into in October 2004, the Company agreed to cause the
election of Mr. Bryant as a director of the Company.

Mr. Bryant is a substantial stockholder of the entity which will sell certain
assets to the Company as agreed to by the Company in April 2004. Such
transaction has not yet been consummated. While there can be no assurance that
such transaction will be consummated, the Company believes it will close in
February 2005. If such transaction is consummated, Mr. Bryant will receive
approximately 650,000 shares of the Company's common stock as a result of his
stock ownership of the selling entity (subject to adjustment).

Section 8 - Other Events

Item 8.01   Other Events

On November 30, 2004, Market Central, Inc. issued a press release announcing
that it has entered into negotiations with CustomerLinx, Inc. for the purchase
of Market Central's contact center assets and operations by CustomerLinx, and
that Market Central and CustomerLinx had entered into a management agreement
under which CustomerLinx would provide operations management of Market Central's
contact center subsidiary, e-commerce support centers, inc. A copy of the press
release is attached as Exhibit 99.1 to this Current Report on Form 8-K.

Section 9 - Financial Statements and Exhibits

Item 9.01   Financial Statements, Pro Forma Financial Information and Exhibits

(a) Financial Statements of Business Acquired

         Not applicable.

(b) Pro Forma Financial Information

         Not applicable.

(c) Exhibits

      99.1 Press Release on negotiations and management agreement with
           CustomerLinx.


                                       -2-


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereto duly authorized.

                              Market Central, Inc.
                                  (Registrant)


Dated:  December 1, 2004            By: /s/ Clifford Clark
                                        ----------------------------------------
                                        Clifford Clark, Chief Financial Officer


                                       -3-

EX-99.1

                                      7810 Ballantyne Commons Pkwy, Suite 300
                                      Charlotte, NC  28277

                                      Telephone: 704.319.2220
                                      Facsimile: 704.319.2250

                                      www.marketcentral.com

Investor Relations:                                Company Contact:
Vince Buczek                                       Brooke Filger
JKT, Inc                                           Market Central, Inc.
(301) 751-1457                                      (888) 773-3501
vbuczek@aol.com                                bfilger@marketcentral.com

             Market Central and CustomerLinx Enter into an Agreement

                Market Central to Expand on Core Opportunities in
     Next Generation Search and Intelligent Document Recognition technology

Charlotte, NC - November 30, 2004 - Market Central, Inc. (OTC BB: MKTE), a
global technology management company that connects people and businesses with
information, today announced that it is negotiating with CustomerLinx to
purchase Market Central's contact center assets and operations. In conjunction
with these negotiations, Market Central has reached an interim agreement with
CustomerLinx to provide operations management of Market Central's contact center
subsidiary, e-commerce support centers, inc. (ecom). Under the management
agreement, CustomerLinx will provide day-to-day operations management and
strategic direction for ecom, enabling Market Central to focus on developing
and/or acquiring technologies central to its growth, including Web and
Enterprise Search, Intelligent Document Recognition (IDR) and document content
management software.

Commenting on the partnership, Craig Mento, President and CEO, of CustomerLinx,
said, "We are pleased to partner with a company that has demonstrated time and
again that its customers' inbound and outbound contact center programs are run
professionally and effectively. Moving forward, this partnership will provide us
with the additional workflow capabilities needed to support continued demand for
our services as well as enable us to leverage Market Central's innovative
technology to further improve our customer service provisioning."


Market Central President and CEO, Doyal Bryant, said, "Our partnership with
CustomerLinx is a win-win for both companies. CustomerLinx has multiple contact
centers and clients and can leverage their contact center technology and
existing and new contracts to incorporate our capacity into their workflow."
Bryant continued, "Market Central can now focus its management and financial
resources on continuing to develop and implement information discovery and
knowledge management products such as Search, Intelligent Document Recognition,
and web conferencing." About CustomerLinx, Inc.

CustomerLinx operates customer contact centers in Oklahoma and New York. Through
its LinxCenters and advanced CRM/eCRM platform, CustomerLinx allows middle
market and Fortune 500 companies to combine traditional inbound contact center
communications with inbound web- based and digital eCRM communications.
CustomerLinx's combined CRM/eCRM services allow companies to operate their CRM
platforms in a more cost effective manner, while applying continuous improvement
best practices in the execution of their CRM strategies. The company's
web-enabled platform offers scaleable solutions, secure, real-time reporting of
results and performance metrics. The company's suite of eCRM services includes:
web and voice interaction, interactive voice response (IVR), email response,
order entry, fulfillment, data mining and modeling and market research.
CustomerLinx is headquartered in Atlanta, Georgia. The company employs
approximately 1000 highly qualified professionals. CustomerLinx clients
represent a variety of industries including financial services, insurance,
marketing, e-commerce, health care, catalog and retail sales and publishing. For
more information, visit the CustomerLinx web site at
http://www.customerlinx.com/.

About Market Central

Market Central, Inc. is a global technology management company specializing in
solutions that connect people and businesses with information. The company holds
multiple patents and patent-pending technologies and has developed a suite of
solutions that include software for next-generation search, intelligent document
recognition, data capture, cleansing, mining, and integration. Market Central's
clients include some of the nation's premier companies such as
SmartBargains.com, Time Warner Cable, Cox Communications, FedEx, Tutor.com,
OCLC, and Library of Congress. For more information, please visit us on the Web
at www.marketcentral.com .
                                      # # #


This news release may contain forward-looking statements. Forward-looking
statements are indicated by words such as "expects," "intends," "anticipates,"
"believes" and similar expressions. Our ability to achieve the results
anticipated in such forward-looking statements is subject to risks and
uncertainties, including, without limitation, our ability to successfully
centralize and consolidate various support functions, in addition to general
economic conditions, operating results, market acceptance of our solutions and
other risks detailed from time to time in our reports filed with the Securities
and Exchange Commission. These forward-looking statements are made in accordance
with "safe harbor" provided by the Private Securities Litigation Reform Act of
1995 and no assurance can be given that the future results that are the subject
of such forward-looking statements will be achieved. The Company undertakes no
obligation to publicly update or revise the forward-looking statements, whether
as a result of new information, future events, or otherwise.