8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       THE SECURITIES EXCHANGE ACT OF 1934

        Date of Report (Date of earliest event reported): October 8, 2004
                                                         (October 5, 2004)

                              Market Central, Inc.

          Delaware                       0-22969                 59-3562953
- --------------------------------------------------------------------------------
(State or other jurisdiction     (Commission File ID No.)    (IRS Employer No.)
      of incorporation)

                              1650A Gum Branch Road
                             Jacksonville, NC 28540
                    (Address of principal executive offices)

                                 (910) 478-0097
              (Registrant's telephone number, including area code)


          (Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c)) SECTION 8 - OTHER EVENTS




Item 8.01 Other Events

On October 5, 2004, Market Central, Inc. issued a press release announcing that
it had entered into a development, support and license agreement with Ariel Way,
Inc., a Virginia-based telecommunications and technology company. Under the
terms of the agreement, Ariel Way may license, market, and sell Market Central
software technologies to include both the SNAP(TM) Web Conferencing and the
Convey OnDemand(TM) Professional Edition. Market Central also will provide
business development and strategic support services to Ariel Way related to
telecommunications and technology M&A, marketing and technology activities, as
well as strategic business planning and related assistance and services. As
compensation, Market Central will receive a 10 percent ownership in Ariel Way.

SECTION 9 - FINANCIAL STATEMENTS AND EXHIBITS

Item 9.01 Financial Statements, Pro Forma Financial Information and Exhibits

(a) Financial Statements of Business Acquired

    N/A

(b) Pro Forma Financial Information

    N/A

(c) Exhibits

    99.1     Press Release

                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereto duly authorized.

                                Market Central, Inc.
                                (Registrant)


Dated:  October 8, 2004         By: /s/ Clifford Clark
                                    -------------------------------------------
                                    Clifford Clark, Chief Financial Officer

EX-99

                                     [LOGO]


MEDIA CONTACT:                                        COMPANY CONTACT:
Bryan Wyatt                                           Brooke Filger
Demaree Public Relations                              Market Central, Inc.
(603) 428-4411                                        (704) 319-2220 x7156
bwyatt@demaree-pr.com                                 bfilger@marketcentral.com


      MARKET CENTRAL SIGNS DEVELOPMENT, SUPPORT AND LICENSE AGREEMENT WITH
            ARIEL WAY, INC. FOR ONLINE MEETING COLLABORATION SOFTWARE

             Market Central Acquires 10 Percent Ownership in Company

CHARLOTTE, NC - October 5, 2004 - Market Central, Inc. (OTC BB: MKTE), a global
technology management company that connects people and businesses with
information, today announced that it has signed a development, support and
license agreement with Ariel Way, Inc., a Virginia-based telecommunications and
technology company. This will permit Ariel Way to license, market, and sell
Market Central software technologies to include both the SNAP(TM) Web
Conferencing and the Convey OnDemand(TM) Professional Edition. Market Central
also will provide business development and strategic support services to Ariel
Way related to telecommunications and technology M&A, marketing and technology
activities, as well as strategic business planning and related assistance and
services. As compensation, Market Central will receive a 10 percent ownership in
Ariel Way.

Ariel Way CEO, Arne Dunhem, said, "Market Central's software technologies and
services are anticipated to add significant value to the various telecom
companies we intend to develop strategic relationships with or potentially
acquire to become part of our consolidated telecom and technology operation. We
look forward to working with the Market Central management team and draw from
their wide breadth of experience."

Market Central's SNAP Web Conferencing and OnDemand technologies provide
enhanced product and customer service provisioning using a live, video-based
portal that supports real-time interaction and the ability to collaborate
instantly as needed. These easy-to-use technologies include encrypted VoIP data,
full motion, two-way video and voice share, URL sharing features, as well as
application sharing and full collaboration supported by text chat and
co-browsing.




Market Central Signs...Agreement with Ariel Way, Inc. for Online Meeting
Collaboration Software

Page 2 of 2


Doyal Bryant, Market Central President and CEO, said, "We expect the agreement
to provide significant value to Market Central and its shareholders. Ariel Way's
aggressive telecom and technology consolidation strategy and relationships
around the world with various telecom service providers will provide us with
additional marketing and sales channels for our SNAP and Convey technologies. We
also expect that the agreement will result in new service contracts for Market
Central with companies affiliated with Ariel Way - including various local, long
distance and wireless telecom companies both in the U.S. and overseas." Bryant
continued, "We are impressed with the background of Ariel Way's management team
that spans more than 150 years of global telecom business from pure start-ups to
public companies and we are looking forward to great synergies between our two
companies."


ABOUT ARIEL WAY, INC.

Headquartered in Vienna, Virginia, Ariel Way, Inc. is a company engaged in the
consolidation of technologies and operations within the telecommunications
industry with the objective of creating a telecom operation with global reach
providing highly secure communications services. Ariel Way is building through
acquisitions a portfolio of operations based on providing highly secure
communications. Ariel Way intends in the near-term to file disclosures with the
SEC related to its business. For more information, please call Arne Dunhem at
703-624-8042.


ABOUT MARKET CENTRAL

Headquartered in Charlotte, North Carolina, Market Central, Inc. is a global
technology management company specializing in solutions that connect people and
businesses with information. The company holds multiple patents and
patent-pending technologies and has developed a suite of solutions that include
software for next-generation search, intelligent document recognition, data
capture, cleansing, mining, and integration. Market Central's clients include
some of the nation's premier companies and organizations such as
SmartBargains.com, Time Warner Cable, Cox Communications, FedEx, Tutor.com,
OCLC, and Library of Congress. For more information, please visit us on the Web
at www.marketcentral.com or by calling (704) 319-2220.

                                      # # #


This news release may contain forward-looking statements. Forward-looking
statements are indicated by words such as "expects," "intends," "anticipates,"
"believes" and similar expressions. Our ability to achieve the results
anticipated in such forward-looking statements is subject to risks and
uncertainties, including, without limitation, our ability to successfully
centralize and consolidate various support functions, in addition to general
economic conditions, operating results, market acceptance of our solutions and
other risks detailed from time to time in our reports filed with the Securities
and Exchange Commission. These forward-looking statements are made in accordance
with "safe harbor" provided by the Private Securities Litigation Reform Act of
1995 and no assurance can be given that the future results that are the subject
of such forward-looking statements will be achieved. The Company undertakes no
obligation to publicly update or revise the forward-looking statements, whether
as a result of new information, future events, or otherwise.