Exhibit 99.2

                           MARKET CENTRAL LETTERHEAD




                                      Contact:    Jim Rapp
                                                  Vice President of Marketing
                                                  Market Central, Inc.
                                                  888-773-3501 x 5010



     MARKET CENTRAL RECEIVES $1.325 MILLION IN FINANCING FROM U.K. INVESTOR

ATLANTA, GA--- (BUSINESS WIRE) - April 23, 2004 - MARKET CENTRAL, INC. (OTC BB:
MKTE), a growing provider of Customer Relationship Management (CRM) services and
solutions, today announced that it has completed arrangements with Armadillo
Investments, PLC of London to provide the Company with $1.325 million (net of
commissions) in exchange for 280,000 shares of Series B Convertible Preferred
Stock, $.001 par value per share with a Stated Value of ten dollars ($10) per
share, and an aggregate Stated Value of Two million eight hundred thousand
dollars ($2,800,000).

The Series B Convertible Preferred Stock has a liquidation preference of $10.00
per share, is non-voting and accrues no dividend, and is convertible into the
Company's Common Stock at any time with a conversion price that is based on 80%
of the lowest closing bid price for the Company's Common Stock during the 10
days prior to the conversion notice. Such conversion price has floor of $8.75
and a ceiling of $1.75, based on the stated value of $3.5 million. Additionally,
the investor received an option to acquire additional shares of Company Common
Stock to the extent that such conversion results in the receipt of less than
3,2000,000 shares of Common Stock. Such option will have an exercise price of
$1.92, $.10 above the closing bid price on the effective date of the agreement
between the parties, and will be exercisable for a 30-day period following the
completion of the conversion of all shares of Preferred Stock. The option is
exercisable only upon the payment of the cash exercise price.
.

"This funding from Armadillo is a vote of confidence from the international
capital community and enables us to clean up our balance sheet and move forward
in our quest to be a significant presence in the marketplace; to position the
Company for further growth; to increase value for our shareholders," said Glen
Hammer, Chairman of the Board for Market Central.




ABOUT MARKET CENTRAL

Headquartered in Atlanta, Market Central, Inc. is a full service Customer
Relationship Management (CRM) provider. The Company has developed a
next-generation suite of CRM solutions that include proprietary, patented
software for data capture, cleansing, mining, integration, search, and
intelligent document recognition. The Company is also a Microsoft development
partner for MS CRM solutions. Market Central provides other CRM services, such
as campaign management, and operates a 900-seat contact center to support the
software line of business and provide outsourced contact center services to
select clients as part of their overall CRM effort. Through its wholly owned
subsidiary, US Convergion, the Company offers in-house contact center design,
sales, implementation and service for clients that seek an internal support
function for their CRM program. Its clients include Shell Oil, SurePay (a First
Data Company), Sedgwick, FedEx, Morgan Keegan, SmartBargains, Aramark,
Crescent-Friedman Jewelers, cable companies Cox and Time Warner, Earthlink, and
a number of technology companies.

FOR ADDITIONAL INFORMATION, CONTACT:
Jim Rapp, 888-773-3501 ext. 5010

This news release may contain forward-looking statements. Forward-looking
statements are indicated by words such as "expects," "intends," "anticipates,"
"believes" and similar expressions. Our ability to achieve the results
anticipated in such forward-looking statements is subject to risks and
uncertainties, including, without limitation, our ability to successfully
centralize and consolidate various support functions, in addition to general
economic conditions, operating results, market acceptance of our CRM solutions
and other risks detailed from time to time in our reports filed with the
Securities and Exchange Commission. These forward-looking statements are made in
accordance with "safe harbor" provided by the Private Securities Litigation
Reform Act of 1995 and no assurance can be given that the future results that
are the subject of such forward-looking statements will be achieved. The Company
undertakes no obligation to publicly update or revise the forward-looking
statements, whether as a result of new information, future events, or otherwise.

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