8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 8-K
CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of report (Date of earliest event reported): July 8, 2004

A.C. MOORE ARTS & CRAFTS, INC.

(Exact name of registrant as specified in its charter)

Pennsylvania	000-23157	22-3527763
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

500 University Court Blackwood, NJ	08012
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code (856) 228-6700

Not Applicable

(Former name or former address,
if changed since last report)

 Item 12. Results of Operations and Financial Condition

     On July 8, 2004, the Registrant issued a press release. A copy of the press release is furnished as Exhibit 99.1 to this report.

     The press release includes projected earnings per share which excludes the impact of the Company’s change in accounting for cooperative advertising, which is a non-GAAP financial measure. For purposes of SEC Regulation G, a non-GAAP financial measure is a numerical measure of a registrant’s historical or future financial performance, financial position or cash flows that excludes amounts, or is subject to adjustments that have the effect of excluding amounts, that are included in the most directly comparable financial measure calculated and presented in accordance with GAAP in the statement of operations, balance sheet or statement of cash flows (or equivalent statements) of the registrant; or includes amounts, or is subject to adjustments that have the effect of including amounts, that are excluded from the most directly comparable financial measure so calculated and presented. In this regard, GAAP refers to generally accepted accounting principles in the United States of America.

     Management uses projected earnings per share without the accounting change as a financial measure to assess the performance of the Company's business. Management also believes that providing this information to investors assists investors in analyzing and benchmarking the performance and value of the Company’s business.

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	A.C. MOORE ARTS & CRAFTS, INC.
Date: July 8, 2004	By:	/s/ Leslie H. Gordon
		Name:	Leslie H. Gordon
		Title:	Chief Financial Officer and Executive Vice President

		Exhibit Index
Exhibit No.		Description
	99.1	Press Release dated July 8, 2004.

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EX-99

                                                                    Exhibit 99.1




[GRAPHIC OMITTED]                    General Office o Distribution Center
- --------------------------------------------------------------------------------
                              500 University Court o Blackwood, New Jersey 08012
                                    Phone: (856) 228-6700 FAX: (856) 228-0080







FOR:                                                          FROM:
A.C. Moore Arts & Crafts, Inc.                  Gregory FCA Communications, Inc.
Leslie Gordon                                   For More Information Contact:
Chief Financial Officer                         Joe Crivelli
(856) 228-6700                                  (610) 642-8253

FOR IMMEDIATE RELEASE


A.C. MOORE'S SECOND QUARTER SALES INCREASE 8%

                  COMPANY REITERATES FULL YEAR PROFIT FORECAST


Blackwood, New Jersey, July 8, 2004 - A.C. Moore Arts & Crafts, Inc. (Nasdaq:
ACMR) reported today sales of $101.2 million for the second quarter ended June
30, 2004, an increase of 8.0% over sales of $93.7 million during the second
quarter of 2003. Same store sales decreased by 1%.

For the six months ended June 30, 2004, sales were $212.7 million, an increase
of 14.6% over sales of $185.6 million in the first six months of 2003.
Comparable store sales grew by 4% for the period.

Based on the reported sales, the company is estimating its second quarter
earnings to be in the range of $0.00 to $0.02 per share. This is calculated
after including $0.03 per share reflecting the impact of our change in
accounting for cooperative advertising pursuant to Emerging Issues Task Force
Issue No. 02-16, "Accounting by a Customer (Including a Reseller) for Certain
Consideration Received by a Vendor". Without the change, earnings would be
projected as $0.03 to $0.05 per share.

Jack Parker, Chief Executive Officer, stated, "The second quarter was one of
significant accomplishments with major changes in our plan-o-grams and
implementation of new merchandising initiatives. These changes are showing
positive results, which make us even more confident in our sales, operational,
and marketing plans for the remainder of the year. We are maintaining our
earnings guidance for the year at $0.94 to $0.97 per share. Second quarter sales
did not have the benefit of the merchandising changes since they were not
completed until the latter part of the quarter. Also, sales were affected by the
weather which was not as favorable as last year's wet and cool spring,
particularly on the weekends." Mr. Parker also commented, "we are pleased with
the progress made in completing our new 760,000 square foot distribution center
and corporate office complex. This facility is on schedule to be fully
operational by the end of August."

Second quarter earnings and an update for our full year outlook will be released
on July 21, 2004 and the company will host a conference call at 5:00 PM Eastern




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Daylight Time that evening to discuss the financial results in detail. To
participate, please call 1-973-317-5319. If you are unable to access the live
call, please dial 1-973-709-2089 and enter pin number 365059 to access the taped
digital replay. The replay will be available at approximately 7:00 PM. on July
21st and will remain available until Wednesday, July 28th at 11:59 PM.


A simultaneous webcast of the conference call may be accessed at
http://www.acmoore.com. Go to "Investor Relations" and click on "Corporate
Profile." To listen to the live call, please go to the web site at least fifteen
minutes early to register, download and install any necessary audio software. An
archive of the conference call will be available approximately two hours after
the conference call ends and will remain available on the company's website
until July 21, 2005.


The Company also announces that on Wednesday, July 14th, they will be presenting
at the CIBC World Markets Fourth Annual Consumer Growth Conference in Boston. A
webcast of their presentation, including slides, will be broadcast from the
Investor Relations page of the Company's website www.acmoore.com beginning at
approximately 8:50 AM EDT. To listen to the live presentation, please go to the
website at least fifteen minutes early to register and download any necessary
audio software. For those who cannot listen to the live broadcast, a replay will
be available approximately two hours after the presentation and will be archived
for thirty days.

A.C. Moore operates arts and crafts stores that offer a vast assortment of
traditional and contemporary arts and crafts merchandise for a wide range of
customers. The Company operates 84 stores in the eastern United States.

                                      # # #

This press release contains statements that are forward-looking within the
meaning of applicable federal securities laws and are based on A.C. Moore's
current expectations and assumptions as of this date. The Company undertakes no
obligation to update or revise any forward-looking statement whether the result
of new developments or otherwise. These statements are subject to a number of
risks and uncertainties that could cause actual results to differ materially
from those anticipated. Factors that could cause actual results to differ from
those anticipated include, but are not limited to, the impact of the adoption of
EITF issue 02-16 customer demand and trends in the arts and crafts industry,
related inventory risks due to shifts in customer demand, the effect of economic
conditions, the impact of adverse weather conditions, the impact of competitors'
locations or pricing, the availability of acceptable real estate locations for
new stores, difficulties with respect to new system technologies, supply
constraints or difficulties, the effectiveness of advertising strategies, the
impact of the threat of terrorist attacks and war, and other risks detailed in
the Company's Securities and Exchange Commission filings.








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