Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To The Children’s Place 401(k) Savings Plan

Secaucus, New Jersey:

We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (333-85834) of our report dated June 30, 2011, relating to the financial statements and supplemental schedule of The Children’s Place 401(k) Savings Plan appearing on this Form 11-K for the year ended December 31, 2010.

/S/ BDO USA, LLP

BDO USA, LLP

New York, NY

June 30, 2011

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