SUBSEQUENT EVENTS: (Details Textual) (USD $)	9 Months Ended			0 Months Ended
	Sep. 30, 2014	Sep. 30, 2014 Restricted Stock [Member]	Sep. 30, 2013 Restricted Stock [Member]	Oct. 06, 2014 Subsequent Event [Member] Restricted Stock [Member]	Oct. 06, 2014 Subsequent Event [Member] Founder and Executive Chairperson [Member]	Oct. 06, 2014 Subsequent Event [Member] Founder and Executive Chairperson [Member] Employee Stock Option [Member]	Oct. 06, 2014 Subsequent Event [Member] Founder and Executive Chairperson [Member] Restricted Stock [Member]	Oct. 06, 2014 Subsequent Event [Member] Founder and Executive Chairperson [Member] Payable on Discretionary Basis [Member]	Oct. 06, 2014 Subsequent Event [Member] Founder and Executive Chairperson [Member] Payable on Performance Metrics [Member]	Oct. 06, 2014 Subsequent Event [Member] President and Chief Executive Officer [Member]	Oct. 06, 2014 Subsequent Event [Member] President and Chief Executive Officer [Member] Employee Stock Option [Member]	Oct. 06, 2014 Subsequent Event [Member] President and Chief Executive Officer [Member] Restricted Stock [Member]	Oct. 06, 2014 Subsequent Event [Member] President and Chief Executive Officer [Member] Payable on Discretionary Basis [Member]	Oct. 06, 2014 Subsequent Event [Member] President and Chief Executive Officer [Member] Payable on Performance Metrics [Member]	Oct. 06, 2014 Subsequent Event [Member] Executive Vice President and Chief Administrative Officer [Member]	Oct. 06, 2014 Subsequent Event [Member] Executive Vice President and Chief Administrative Officer [Member] Restricted Stock [Member]	Oct. 06, 2014 Subsequent Event [Member] Executive Vice President and Chief Administrative Officer [Member] Payable on Discretionary Basis [Member]	Oct. 06, 2014 Subsequent Event [Member] Executive Vice President and Chief Administrative Officer [Member] Payable on Performance Metrics [Member]
Subsequent Event [Line Items]
Employment Agreements with Individual, Base Salary Payable Per Year, Amount					$ 1,000,000					$ 1,250,000					$ 600,000
Employment Agreements with Individual, Bonus Payable Per Year, Amount					$ 500,000					$ 1,250,000					$ 300,000
Employment Agreements with Individual, Bonus Payable Per Year, Percentage								50.00%	50.00%				50.00%	50.00%			50.00%	50.00%
Share-Based Compensation Arrangement By Share-Based Payment Award, Options, Grants In Period, Gross	0	56,050	109,645	410,000		293,000	456,000				587,000	913,000				225,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights				All awards will vest in three installments, with the first installment of 33% vesting on April 6, 2015.		Class D common stock vesting in approximately equal 1/3 tranches on April 6, 2015, December 31, 2015 and December 31, 2016.	Class D common stock vesting in equal 1/3 tranches on April 6, 2015, December 31, 2015 and December 31, 2016.				Class D common stock vesting in approximately equal 1/3 tranches on April 6, 2015, December 31, 2015 and December 31, 2016.	Class D common stock vesting in approximately equal 1/3 tranches on April 6, 2015, December 31, 2015 and December 31, 2016.				Class D common stock vesting in equal 75,000 share tranches on April 6, 2015, December 31, 2015 and December 31, 2016.