ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 2) (USD $) In Thousands, unless otherwise specified	Sep. 30, 2014		Dec. 31, 2013
Assets subject to fair value measurement:
Fair Value	$ 2,913		$ 2,462
Liabilities subject to fair value measurement:
Total	16,669		15,802
Mezzanine equity subject to fair value measurement:
Redeemable noncontrolling interest	8,553	[1]	11,999	[1]
Fair Value, Inputs, Level 1 [Member]
Assets subject to fair value measurement:
Fair Value	2,812		2,462
Liabilities subject to fair value measurement:
Total	0		0
Mezzanine equity subject to fair value measurement:
Redeemable noncontrolling interest	0	[1]	0	[1]
Fair Value, Inputs, Level 2 [Member]
Assets subject to fair value measurement:
Fair Value	101		0
Liabilities subject to fair value measurement:
Total	0		0
Mezzanine equity subject to fair value measurement:
Redeemable noncontrolling interest	0	[1]	0	[1]
Fair Value, Inputs, Level 3 [Member]
Assets subject to fair value measurement:
Fair Value	0		0
Liabilities subject to fair value measurement:
Total	16,669		15,802
Mezzanine equity subject to fair value measurement:
Redeemable noncontrolling interest	8,553	[1]	11,999	[1]
Incentive Award Plan [Member]
Liabilities subject to fair value measurement:
Incentive award plan	932	[2]	2,114	[2]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 1 [Member]
Liabilities subject to fair value measurement:
Incentive award plan	0	[2]	0	[2]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 2 [Member]
Liabilities subject to fair value measurement:
Incentive award plan	0	[2]	0	[2]
Incentive Award Plan [Member] | Fair Value, Inputs, Level 3 [Member]
Liabilities subject to fair value measurement:
Incentive award plan	932	[2]	2,114	[2]
Employment Agreement Award [Member]
Liabilities subject to fair value measurement:
Employment agreement award	15,737	[3]	13,688	[3]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 1 [Member]
Liabilities subject to fair value measurement:
Employment agreement award	0	[3]	0	[3]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 2 [Member]
Liabilities subject to fair value measurement:
Employment agreement award	0	[3]	0	[3]
Employment Agreement Award [Member] | Fair Value, Inputs, Level 3 [Member]
Liabilities subject to fair value measurement:
Employment agreement award	15,737	[3]	13,688	[3]
Corporate Debt Securities [Member]
Assets subject to fair value measurement:
Fair Value	804	[4]	147	[4]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 1 [Member]
Assets subject to fair value measurement:
Fair Value	804	[4]	147	[4]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 2 [Member]
Assets subject to fair value measurement:
Fair Value	0	[4]	0	[4]
Corporate Debt Securities [Member] | Fair Value, Inputs, Level 3 [Member]
Assets subject to fair value measurement:
Fair Value	0	[4]	0	[4]
Government sponsored enterprise mortgage-backed securities [Member]
Assets subject to fair value measurement:
Fair Value	101	[4]
Government sponsored enterprise mortgage-backed securities [Member] | Fair Value, Inputs, Level 1 [Member]
Assets subject to fair value measurement:
Fair Value	0	[4]
Government sponsored enterprise mortgage-backed securities [Member] | Fair Value, Inputs, Level 2 [Member]
Assets subject to fair value measurement:
Fair Value	101	[4]
Government sponsored enterprise mortgage-backed securities [Member] | Fair Value, Inputs, Level 3 [Member]
Assets subject to fair value measurement:
Fair Value	0	[4]
Mutual Funds [Member]
Assets subject to fair value measurement:
Fair Value	2,008	[4]	2,315	[4]
Mutual Funds [Member] | Fair Value, Inputs, Level 1 [Member]
Assets subject to fair value measurement:
Fair Value	2,008	[4]	2,315	[4]
Mutual Funds [Member] | Fair Value, Inputs, Level 2 [Member]
Assets subject to fair value measurement:
Fair Value	0	[4]	0	[4]
Mutual Funds [Member] | Fair Value, Inputs, Level 3 [Member]
Assets subject to fair value measurement:
Fair Value	$ 0	[4]	$ 0	[4]

[1] The redeemable noncontrolling interest in Reach Media is measured at fair value using a discounted cash flow methodology. A third-party valuation firm assisted the Company in estimating the fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value.

[2] These balances are measured based on the estimated enterprise fair value of TV One. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value. A third-party valuation firm assisted the Company in estimating TV One’s fair value.

[3] Pursuant to an employment agreement (the “Employment Agreement”) executed in April 2008, the Chief Executive Officer (“CEO”) is eligible to receive an award amount equal to 8% of any proceeds from distributions or other liquidity events in excess of the return of the Company’s aggregate investment in TV One. The Company reviews the factors underlying this award at the end of each quarter including the valuation of TV One. There are probability factors included in the calculation of the award related to the likelihood that the award will be realized. The Company’s obligation to pay the award will be triggered only after the Company’s recovery of the aggregate amount of its capital contribution in TV One and only upon actual receipt of distributions of cash or marketable securities or proceeds from a liquidity event with respect to the Company’s membership interest in TV One. The CEO was fully vested in the award upon execution of the Employment Agreement, and the award lapses if the CEO voluntarily leaves the Company or is terminated for cause. A third-party valuation firm assisted the Company in estimating TV One’s fair value. Significant inputs to the discounted cash flow analysis include forecasted operating results, discount rate and a terminal value. As noted in our current report on Form 8-K filed October 6, 2014, the compensation committee of the Board of Directors of the Company has approved terms for a new employment agreement with the CEO, including a renewal of the TV One Award upon similar terms as in the prior Employment Agreement.

[4] Where quoted market prices are available in an active market, securities are classified within Level 1 of the valuation hierarchy. If quoted market prices are not available, fair values are estimated using pricing models, quoted prices of securities with similar characteristics or discounted cash flows.