ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 6) (Employment Agreement Award [Member], Not Designated as Hedging Instrument [Member], Corporate Selling General and Administrative Expense [Member], USD $) In Thousands, unless otherwise specified	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Employment Agreement Award [Member] | Not Designated as Hedging Instrument [Member] | Corporate Selling General and Administrative Expense [Member]
Derivative Instruments, Gain (Loss) [Line Items]
Amount of Gain (Loss) in Income of Derivative	$ (953)	$ (462)