ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: (Details 3) (USD $) In Thousands, unless otherwise specified	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
REACH MEDIA, INC [Member]
Balance at December 31, 2012	$ 12,853
Change in enterprise fair value	159
Balance at March 31, 2013	13,012
The amount of total losses for the period included in earnings attributable to the change in unrealized losses relating to assets and liabilities still held at the reporting date	0
Incentive Award Plan [Member]
Balance at December 31, 2012	5,345	5,096
Losses included in earnings (unrealized)	0	0
Net income (loss) attributable to noncontrolling interests	0	0
Change in enterprise fair value	0	0
Balance at March 31, 2013	5,345	5,096
The amount of total losses for the period included in earnings attributable to the change in unrealized losses relating to assets and liabilities still held at the reporting date	0	0
Employment Agreement Award [Member]
Balance at December 31, 2012	11,374	10,346
Losses included in earnings (unrealized)	462	350
Net income (loss) attributable to noncontrolling interests	0	0
Change in enterprise fair value	0	0
Balance at March 31, 2013	11,836	10,696
The amount of total losses for the period included in earnings attributable to the change in unrealized losses relating to assets and liabilities still held at the reporting date	(462)	(350)
Redeemable Noncontrolling Interests [Member]
Balance at December 31, 2012	12,853	20,343
Losses included in earnings (unrealized)	0	0
Net income (loss) attributable to noncontrolling interests	(187)	(221)
Change in enterprise fair value	346	3,330
Balance at March 31, 2013	13,012	23,452
The amount of total losses for the period included in earnings attributable to the change in unrealized losses relating to assets and liabilities still held at the reporting date	$ 0	$ 0