STOCKHOLDERS' EQUITY: (Details 1) (USD $)	6 Months Ended
	Jun. 30, 2013
Shares, Unvested at December 31, 2012	82,000
Shares, Grants	110,000
Shares, Vested	(25,000)
Shares, Forfeited/cancelled/expired	0
Shares, Unvested at June 30, 2013	167,000
Average Fair Value at Grant Date, Unvested at December 31, 2012	$ 1.11
Average Fair Value at Grant Date, Grants	$ 2.28
Average Fair Value at Grant Date, Vested	$ 1.04
Average Fair Value at Grant Date, Forfeited/cancelled/expired	$ 0
Average Fair Value at Grant Date, Unvested at June 30, 2013	$ 1.89