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GOODWILL AND RADIO BROADCASTING LICENSES
6 Months Ended
Jun. 30, 2021
GOODWILL AND RADIO BROADCASTING LICENSES  
GOODWILL AND RADIO BROADCASTING LICENSES

3.    GOODWILL AND RADIO BROADCASTING LICENSES:

Impairment Testing

In accordance with ASC 350, “Intangibles - Goodwill and Other,” we do not amortize our indefinite-lived radio broadcasting licenses and goodwill. Instead, we perform a test for impairment annually across all reporting units, or on an interim basis when events or changes in circumstances or other conditions suggest impairment may have occurred in any given reporting unit. Other intangible assets continue to be amortized on a straight-line basis over their useful lives. We perform our annual impairment test as of October 1 of each year. We evaluate all events and circumstances on an interim basis to determine if an interim indicator is present.

Valuation of Broadcasting Licenses

Beginning in March 2020, the Company observed that the COVID-19 pandemic and the resulting government stay at home orders were dramatically impacting certain of the Company’s revenues. Most notably, a number of advertisers across significant advertising categories had reduced or ceased advertising spend due to the outbreak and stay at home orders which effectively shut many businesses down in the markets in which we operate.  This was particularly true within our radio segment which derives substantial revenue from local advertisers who had been particularly hard hit due to social distancing and government interventions. As a result of COVID-19, the total market revenue growth for certain markets in which we operate was below that assumed in our annual impairment testing. As a result, during the six months ended June 30, 2020, the Company recorded a non-cash impairment charge of approximately $47.7 million associated with our Atlanta, Cincinnati, Dallas, Houston, Indianapolis, Philadelphia, Raleigh, Richmond and St. Louis radio market broadcasting licenses. We did not identify any impairment indicators at any of our reportable segments for the six months ended June 30, 2021 and, therefore, no interim impairment testing was performed as of June 30, 2021.

Valuation of Goodwill

As noted above, we did not identify any impairment indicators at any of our reportable segments for the six months ended June 30, 2021. Also as noted above, during the first quarter of 2020 due to the COVID-19 pandemic, we identified impairment indicators at certain of our radio markets, and, as such, we performed an interim analysis for certain radio market goodwill. During the six months ended June 30, 2020, the Company recorded a non-cash impairment charge of approximately $5.9 million to reduce the carrying value of our Atlanta and Indianapolis market goodwill balances.

Goodwill Valuation Results

The table below presents the changes in the Company’s goodwill carrying values for its four reportable segments.

    

Radio

    

Reach

    

    

Cable

    

Broadcasting

Media

Digital

Television

Segment

Segment

Segment

Segment

Total

(In thousands)

Gross goodwill

$

155,000

$

30,468

$

27,567

$

165,044

$

378,079

Additions

 

 

 

 

 

Impairments

 

 

 

 

 

Accumulated impairment losses

 

(117,748)

 

(16,114)

 

(20,345)

 

 

(154,207)

Entercom asset exchange

(470)

(470)

Net goodwill at June 30, 2021

$

36,782

$

14,354

$

7,222

$

165,044

$

223,402