CONDENSED CONSOLIDATED STATEMENTS OF INCOME - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Revenues
Total Revenues	$ 1,391	$ 1,436	$ 4,130	$ 4,301
Costs and Expenses, Net
Cost of Goods and Services Sold	399	717	1,258	2,223
Franchisor Costs	40	61	127	161
General and Administrative Expense	204	215	631	699
Cooperative Advertising Expense	288	0	834	0
Refranchising (gain) loss	(100)	(201)	(285)	(331)
Other (income) expense	7	1	10	3
Total costs and expenses, net	838	793	2,575	2,755
Operating Profit	553	643	1,555	1,546
Other investment (income) expense, net	(96)	(1)	(185)	(3)
Other pension (income) expense	4	10	10	42
Interest expense, net	111	110	330	325
Income Before Income Taxes	534	524	1,400	1,182
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest	534	524	1,400	1,182
Income tax provision	80	106	192	278
Net Income	$ 454	$ 418	$ 1,208	$ 904
Earnings Per Share, Basic	$ 1.43	$ 1.21	$ 3.72	$ 2.58
Diluted Earnings Per Common Share	1.40	1.18	3.64	2.52
Dividends Declared Per Common Share	$ 0.36	$ 0	$ 1.08	$ 0.60
Product [Member]
Revenues
Revenues	$ 499	$ 871	$ 1,523	$ 2,682
Franchise [Member]
Revenues
Revenues	605	565	1,773	1,619
Advertising [Member]
Revenues
Revenues	$ 287	$ 0	$ 834	$ 0