Exhibit 23

Consent of Independent Registered Public Accounting Firm

Plan Administrator and Participants of the YUM! Brands 401(k) Plan:

We consent to the incorporation by reference in the Registration Statements (Nos. 333-36893, 333-32048 and 333-109300) on Form S-8 of YUM! Brands, Inc. of our report dated June 25, 2010, with respect to the Statements of Net Assets Available for Benefits of the Yum! Brands 401(k) Plan as of December 31, 2009 and December 31, 2008, the related Statements of Changes in Net Assets Available for Benefits for the year ended December 31, 2009 and Supplemental Schedule H, Line 4i – Schedule of Assets (Held at End of Year) as of December 31, 2009, which report appears in the December 31, 2009 Annual Report on Form 11-K of the YUM! Brands 401(k) Plan.

/s/ KPMG LLP

Louisville, Kentucky

June 25, 2010