EXHIBIT 99.1

                          GAYLORD ENTERTAINMENT COMPANY
                               PRICES SENIOR NOTES

NASHVILLE, TENN. (Nov. 17, 2004) - Gaylord Entertainment Company (NYSE: GET)
(the "Company") today announced the pricing of its offering of $225 million in
aggregate principal amount of 6.75 percent senior notes due 2014 in an
institutional private placement, increased from the $200 million proposed
offering previously announced. The closing of the sale of the notes, which is
subject to customary conditions, is expected to be on November 30, 2004. The
issue price is 100% of the principal amount of the notes. The notes will rank
equally in right of payment with the Company's other unsecured unsubordinated
debt, but will be effectively subordinated to all of the Company's secured debt
to the extent of the assets securing such debt. The notes will be guaranteed on
a senior unsecured basis by each of the Company's subsidiaries that is a
borrower or guarantor under the Company's 2003 senior secured credit facility or
that is a guarantor under the Company's outstanding 8% senior notes due 2013.
The Company plans to use the proceeds of the offering to repay the Company's
Nashville hotel loan; to provide capital for development of the Company's
Gaylord National hotel project, growth of the Company's other businesses and
other general corporate purposes; and to pay fees and expenses related to the
notes offering. Following repayment of the Nashville hotel loan, the entities
that are borrowers or guarantors under that loan will become guarantors of the
notes being offered, the 8% senior notes due 2013 and the 2003 senior secured
credit facility.

The securities will not be registered under the Securities Act or any state
securities laws and, unless so registered, may not be offered or sold in the
United States except pursuant to an exemption from the registration requirements
of the Securities Act and applicable state laws.

This press release shall not constitute an offer to sell or a solicitation of an
offer to purchase any of these securities, and shall not constitute an offer,
solicitation or sale in any state or jurisdiction in which such an offer,
solicitation or sale would be unlawful. This press release is being issued
pursuant to and in accordance with Rule 135c under the Securities Act.

The foregoing statements regarding the Company's intentions with respect to the
contemplated offering and other transactions described above are forward-looking
statements under the Private Securities Litigation Reform Act of 1995, and
actual results could vary materially from the statements made. The Company's
ability to complete the offering and other transactions described above
successfully is subject to various risks, many of which are outside its control,
including prevailing conditions in the capital markets and other risks and
uncertainties as detailed from time to time in the reports filed by the Company
with the Securities and Exchange Commission.


                                     -more-







INVESTOR RELATIONS CONTACTS:                MEDIA CONTACTS:

David Kloeppel, CFO                         Greg Rossiter
Gaylord Entertainment Company               Gaylord Entertainment Company
(615) 316-6101                              (615) 316-6302
dkloeppel@gaylordentertainment.com          grossiter@gaylordentertainment.com

         ~OR~                                          ~OR~

Jason Morgan                                Dan O'Connor
Gaylord Entertainment Company               Sloane & Company
(615) 316-6561                              (212) 446-1865
jmorgan@gaylordentertainment.com            doconnor@sloanepr.com