10-Q

UNITED STATES

securities and exchange commission

Washington D.C. 20549

FORM 10-Q

(Mark One) 

☒QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2018

or

☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

For the transition period from _____________ to _____________

Commission file number: 000-28827

______________________

PETMED EXPRESS, INC.

(Exact name of registrant as specified in its charter)

______________________

FLORIDA	65-0680967
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

420 South Congress Avenue, Delray Beach, Florida 33445

(Address of principal executive offices, including zip code)

(561) 526-4444

(Registrant’s telephone number, including area code)

N/A

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer”, “smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer☐	Accelerated filer☒
Non-accelerated filer☐	Smaller reporting company☐
(Do not check if smaller reporting company)	Emerging growth company  ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (defined in Rule 12b-2 of the Exchange Act).

Yes ☐ No ☒

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: 20,673,921 Common Shares, $.001 par value per share at October 30, 2018.

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS.

PETMED EXPRESS, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands, except for per share amounts)

	September 30,		March 31,
	2018		2018
	(Unaudited)
ASSETS
Current assets:
Cash and cash equivalents	$	87,132	$	77,936
Accounts receivable, less allowance for doubtful accounts of $37 and $35, respectively		1,786		2,292
Inventories - finished goods		28,616		23,337
Prepaid expenses and other current assets		976		882
Prepaid income taxes		618		788
Total current assets		119,128		105,235
Noncurrent assets:
Property and equipment, net		28,083		28,741
Intangible assets		860		860
Total noncurrent assets		28,943		29,601
Total assets	$	148,071	$	134,836
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Accounts payable	$	14,278	$	15,274
Accrued expenses and other current liabilities		2,767		2,835
Total current liabilities		17,045		18,109
Deferred tax liabilities		1,185		996
Total liabilities		18,230		19,105
Commitments and contingencies
Shareholders' equity:
Preferred stock, $.001 par value, 5,000 shares authorized; 3 convertible shares issued and outstanding with a liquidation preference of $4 per share		9		9
Common stock, $.001 par value, 40,000 shares authorized; 20,674 and 20,601 shares issued and outstanding, respectively		21		21
Additional paid-in capital		10,881		9,381
Retained earnings		118,930		106,320
Total shareholders' equity		129,841		115,731
Total liabilities and shareholders' equity	$	148,071	$	134,836

See accompanying notes to condensed consolidated financial statements.

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PETMED EXPRESS, INC. AND SUBSIDIARIES

condensed consolidated statementS of COMPREHENSIVE INCOME

(In thousands, except for per share amounts)(Unaudited)

	Three Months Ended				Six Months Ended
	September 30,				September 30,
	2018		2017		2018		2017
Sales	$	71,396	$	66,711	$	158,786	$	146,368
Cost of sales		46,141		43,232		103,577		95,424
Gross profit		25,255		23,479		55,209		50,944
Operating expenses:
General and administrative		6,200		6,178		13,134		12,404
Advertising		5,300		4,526		12,007		10,818
Depreciation		552		527		1,108		1,058
Total operating expenses		12,052		11,231		26,249		24,280
Income from operations		13,203		12,248		28,960		26,664
Other income:
Interest income, net		428		143		807		226
Other, net		255		249		572		490
Total other income		683		392		1,379		716
Income before provision for income taxes		13,886		12,640		30,339		27,380
Provision for income taxes		3,134		3,880		7,005		9,344
Net income	$	10,752	$	8,760	$	23,334	$	18,036
Comprehensive income	$	10,752	$	8,760	$	23,334	$	18,036
Net income per common share:
Basic	$	0.53	$	0.43	$	1.14	$	0.89
Diluted	$	0.52	$	0.43	$	1.14	$	0.88
Weighted average number of common shares outstanding:
Basic		20,463		20,349		20,436		20,321
Diluted		20,520		20,437		20,485		20,442
Cash dividends declared per common share	$	0.27	$	0.20	$	0.52	$	0.40

See accompanying notes to condensed consolidated financial statements.

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PETMED EXPRESS, INC. AND SUBSIDIARIES

condensed consolidated statementS of cash flows

(In thousands)(Unaudited)

	Six Months Ended
	September 30,
	2018			2017
Cash flows from operating activities:
Net income	$	23,334		$	18,036
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation		1,108			1,058
Share based compensation		1,500			1,146
Deferred income taxes		189			216
Bad debt expense		49			46
(Increase) decrease in operating assets and increase (decrease) in liabilities:
Accounts receivable		457			(250	)
Inventories - finished goods		(5,279	)		(2,777	)
Prepaid income taxes		170			-
Prepaid expenses and other current assets		(94	)		(87	)
Accounts payable		(996	)		(4,845	)
Income taxes payable		-			5,349
Accrued expenses and other current liabilities		(36	)		411
Net cash provided by operating activities		20,402			18,303
Cash flows from investing activities:
Purchases of property and equipment		(450	)		(350	)
Net cash used in investing activities		(450	)		(350	)
Cash flows from financing activities:
Dividends paid		(10,756	)		(8,240	)
Net cash used in financing activities		(10,756	)		(8,240	)
Net increase in cash and cash equivalents		9,196			9,713
Cash and cash equivalents, at beginning of period		77,936			58,730
Cash and cash equivalents, at end of period	$	87,132		$	68,443
Supplemental disclosure of cash flow information:
Cash paid for income taxes	$	6,645		$	3,780
Dividends payable in accrued expenses	$	207		$	202

See accompanying notes to condensed consolidated financial statements.

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PETMED EXPRESS, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1: Summary of Significant Accounting Policies

Organization

PetMed Express, Inc. and subsidiaries, d/b/a 1-800-PetMeds (the “Company”), is a leading nationwide pet pharmacy. The Company markets prescription and non-prescription pet medications, health products, and supplies for dogs and cats, direct to the consumer. The Company offers consumers an attractive alternative for obtaining pet medications in terms of convenience, price, and speed of delivery. The Company markets its products through national advertising campaigns, which aim to increase the recognition of the “1-800-PetMeds” brand name, and “PetMeds” family of trademarks, increase traffic on its website at www.1800petmeds.com, acquire new customers, and maximize repeat purchases. The majority of the Company’s sales are to residents in the United States. The Company’s corporate headquarters and distribution facility are located in Delray Beach, Florida. The Company’s fiscal year end is March 31, and references herein to Fiscal 2019 or Fiscal 2018 refer to the Company's fiscal years ending March 31, 2019 and 2018, respectively.

Basis of Presentation and Consolidation

The accompanying unaudited Condensed Consolidated Financial Statements have been prepared in accordance with the instructions to Form 10-Q and, therefore, do not include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, the accompanying Condensed Consolidated Financial Statements contain all adjustments, consisting of normal recurring accruals, necessary to present fairly the financial position of the Company at September 30, 2018, the Statements of Comprehensive Income for the three and six months ended September 30, 2018 and 2017, and Cash Flows for the six months ended September 30, 2018 and 2017. The results of operations for the three and six months ended September 30, 2018 are not necessarily indicative of the operating results expected for the fiscal year ending March 31, 2019. These financial statements should be read in conjunction with the financial statements and notes thereto contained in the Company’s annual report on Form 10-K for the fiscal year ended March 31, 2018. The Condensed Consolidated Financial Statements include the accounts of PetMed Express, Inc. and its wholly owned subsidiaries. All significant intercompany transactions have been eliminated upon consolidation.

Use of Estimates

The preparation of Condensed Consolidated Financial Statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the Condensed Consolidated Financial Statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Fair Value of Financial Instruments

The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-term nature of these instruments.

Recent Accounting Pronouncements

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, “Revenue from Contracts with Customers” (“ASC 606”). ASC 606 clarifies the accounting for revenue arising from contracts with customers and specifies the disclosures that an entity should include in its financial statements. During 2016, the FASB issued certain amendments to the standard relating to the principal versus agent guidance, accounting for licenses of intellectual property and identifying performance obligations as well as the guidance on transition, collectability, noncash consideration and the presentation of sales and other similar taxes. The Company adopted ASC 606 using the modified retrospective method on April 1, 2018. Therefore, the comparative financial information has not been restated and continues to be reported under the accounting standards in effect for those periods.

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The Company evaluated only contracts not completed at the date of initial application for each of the five steps in ASC 606, which are as follows: 1) Identify the contract with the customer; 2) Identify the performance obligations in the contract; 3) Determine the transaction price; 4) Allocate the transaction price to the performance obligations; and 5) Recognize revenue when (or as) performance obligations are satisfied. The effect of initially applying ASC 606 did not result in an opening balance adjustment to retained earnings or any other Balance Sheet accounts because the Company: (1) identified similar performance obligations under ASC 606 as compared with deliverables and separate units of account previously identified; (2) determined the transaction price to be consistent; and (3) concluded that revenue is recorded at the same point in time, upon shipment under both ASC 605 and ASC 606. Additionally, the Company concluded that the accounting for fulfillment costs or costs incurred to obtain a contract is unchanged by the adoption of ASC 606. The adoption of ASC 606 did not require significant changes in our internal controls and procedures over financial reporting and disclosures. However, we made enhancements to existing internal controls and procedures to ensure compliance with the new guidance.

In February 2016, the FASB issued guidance on leases which supersedes the current lease guidance. The core principle requires lessees to recognize the assets and liabilities that arise from nearly all leases in the statement of financial position. Accounting applied by lessors will remain largely consistent with previous guidance. Additional changes are expected to align lessor accounting with the revised lessee model and the FASB’s revenue recognition guidance. The amendments are effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. Early adoption is permitted. The Company is currently assessing the impact of this standard on its consolidated financial statements. We do not expect the standard to have a material impact on our consolidated financial statements.

The Company does not believe that any other recently issued, but not yet effective, accounting standards, if currently adopted, will have a material effect on the Company’s consolidated financial position, results of operations, or cash flows.

Note 2: Revenue Recognition

The Company generates revenue by selling pet medication products and pet supplies. Certain pet supplies offered on the Company’s website are drop shipped to customers. The Company considers itself the principal in the arrangement because the Company controls the specified good before it is transferred to the customer. Revenue contracts contain one performance obligation, which is delivery of the product; customer care and support is deemed not to be a material right in the contract. The transaction price is adjusted at the date of sale for any applicable sales discounts and an estimate of product returns, which are estimated based on historical patterns, however not considered a key judgment. There are no amounts excluded from variable consideration. Revenue is recognized when control transfers to the customer at the point in time in which shipment of the product occurs. This key judgment is determined as the shipping point represents the point in time in which the Company has a present right to payment, title has transferred to the customer, and the customer has assumed the risks and rewards of ownership. Outbound shipping and handling fees are an accounting policy election, and are included in sales as the Company considers itself the principal in the arrangement given responsibility for supplier selection and discretion over pricing. Shipping costs associated with outbound freight after control over a product has transferred to a customer are an accounting policy election and are accounted for as fulfillment costs and are included in cost of sales.

The Company disaggregates revenue in the following two categories: (1) Reorder revenue vs new order revenue, and (2) Internet revenue vs. contact center revenue. The following table illustrates revenue by various classifications:

Three Months Ended September 30,
Revenue (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	60,979		85.4	%	$	55,065		82.5	%	$	5,914			10.7	%
New Order Sales		10,417		14.6	%		11,646		17.5	%		(1,229	)		-10.6	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%
Internet Sales	$	60,306		84.5	%	$	56,169		84.2	%	$	4,137			7.4	%
Contact Center Sales		11,090		15.5	%		10,542		15.8	%		548			5.2	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%

5

Six Months Ended September 30,
Sales (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	132,493		83.4	%	$	119,532		81.7	%	$	12,961			10.8	%
New Order Sales		26,293		16.6	%		26,836		18.3	%		(543	)		-2.0	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%
Internet Sales	$	134,625		84.8	%	$	122,817		83.9	%	$	11,808			9.6	%
Contact Center Sales		24,161		15.2	%		23,551		16.1	%		610			2.6	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%

The majority of the Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three banking days. Credit card sales minimize the accounts receivable balances relative to sales. The Company had no material contract asset or contract liability balances as of September 30, 2018 or March 31, 2018.

Note 3: Net Income Per Share

In accordance with the provisions of Accounting Standards Codification (ASC) Topic 260 (“Earnings Per Share”) basic net income per share is computed by dividing net income available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted net income per common share includes the dilutive effect of potential restricted stock and the effects of the potential conversion of preferred shares, calculated using the treasury stock method. Unvested restricted stock and convertible preferred shares issued by the Company represent the only dilutive effect reflected in the diluted weighted average shares outstanding.

The following is a reconciliation of the numerators and denominators of the basic and diluted net income per share computations for the periods presented (in thousands, except for per share amounts):

	Three Months Ended September 30,				Six Months Ended September 30,
	2018		2017		2018		2017
Net income (numerator):
Net income	$	10,752	$	8,760	$	23,334	$	18,036
Shares (denominator):
Weighted average number of common shares outstanding used in basic computation		20,463		20,349		20,436		20,321
Common shares issuable upon vesting of restricted stock		47		78		39		111
Common shares issuable upon conversion of preferred shares		10		10		10		10
Shares used in diluted computation		20,520		20,437		20,485		20,442
Net income per common share:
Basic	$	0.53	$	0.43	$	1.14	$	0.89
Diluted	$	0.52	$	0.43	$	1.14	$	0.88

For the three and six months ended September 30, 2018, 46,868 shares of common restricted stock were excluded from the computations of diluted net income per common share, as their inclusion would have had an anti-dilutive effect on diluted net income per common share. For the three and six months ended September 30, 2017, 79,200 shares of common restricted stock were excluded from the computations of diluted net income per common share, as their inclusion would have had an anti-dilutive effect on diluted net income per common share.

6

Note 4: Stock-Based Compensation

The Company records compensation expense associated with restricted stock in accordance with ASC Topic 718 (“Share Based Payment”) (ASU 2016-09). The compensation expense related to all of the Company’s stock-based compensation arrangements is recorded as a component of general and administrative expenses. The Company had 972,175 restricted common shares issued under the 2006 Employee Equity Compensation Restricted Stock Plan (“2006 Employee Plan”), 85,600 restricted common shares issued under the 2016 Employee Equity Compensation Restricted Stock Plan (“2016 Employee Plan” and collectively referred to with the 2006 Employee Plan as the “Employee Plans”), 272,000 restricted common shares issued under the 2006 Outside Director Equity Compensation Restricted Stock Plan (“2006 Director Plan”), and 97,500 restricted common shares issued under the 2015 Outside Director Equity Compensation Restricted Stock Plan (“2015 Director Plan”, and collectively referred to with the 2006 Director Plan as the “Director Plans”) at September 30, 2018, all shares of which were issued subject to a restriction or forfeiture period that lapses ratably on the first, second, and third anniversaries of the date of grant, and the fair value of which is being amortized over the three-year restriction period.

In July 2018, the Board of Directors approved the issuance of 47,450 restricted shares to certain employees of the Company under the 2016 Employee Plan, with a fair value of $35.43 per share. In July 2018, the Board of Directors approved the issuance of 37,500 restricted shares to directors of the Company under the 2015 Director Plan, with a fair value of $35.43 per share. For the quarters ended September 30, 2018 and 2017, the Company recognized $781,000 and $652,000, respectively, of compensation expense related to the Employee and Director Plans. For the six months ended September 30, 2018 and 2017, the Company recognized $1.5 million and $1.1 million, respectively, of compensation expense related to the Employee and Director Plans. At September 30, 2018 and 2017, there was $5.5 million and $6.0 million of unrecognized compensation cost related to the non-vested restricted stock awards, respectively, which is expected to be recognized over the next three years. At September 30, 2018 and 2017, there were approximately 191,000 and 236,000 non-vested restricted shares, respectively.

Note 5: Fair Value

The Company carries various assets and liabilities at fair value in the Condensed Consolidated Balance Sheets. Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. ASC Topic 820 (“Fair Value Measurements”) establishes a three-tier fair value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1 - Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 - Include other inputs that are directly or indirectly observable in the marketplace.

Level 3 - Unobservable inputs which are supported by little or no market activity.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. At September 30, 2018, the Company had invested the majority of its $87.1 million cash and cash equivalents balance in money market funds which are classified within level 1.

Note 6: Commitments and Contingencies

The Company has settled complaints that had been filed with various states’ pharmacy boards in the past. There can be no assurances made that other states will not attempt to take similar actions against the Company in the future. The Company initiates litigation to protect its trade or service marks. There can be no assurance that the Company will be successful in protecting its trade or service marks. Legal costs related to the above matters are expensed as incurred.

7

Note 7: Changes in Shareholders’ Equity and Comprehensive Income:

Changes in shareholders’ equity for the six months ended September 30, 2018 are summarized below (in thousands):

	Additional
	Paid-In		Retained
	Capital		Earnings
Beginning balance at March 31, 2018:	$	9,381	$	106,320
Share based compensation		1,500		-
Dividends declared		-		(10,724	)
Net income		-		23,334
Ending balance at September 30, 2018:	$	10,881	$	118,930

No shares of treasury stock were purchased or retired in the six months ended September 30, 2018 and 2017.

Note 8: Income Taxes

For the quarters ended September 30, 2018 and 2017, the Company recorded an income tax provision of approximately $3.1 million and $3.9 million, respectively, and for the six months ended September 30, 2018 and 2017, the Company recorded an income tax provision of approximately $7.0 million and $9.3 million, respectively. The effective tax rate for the quarter ended September 30, 2018 was approximately 22.6%, compared to 30.7% for the quarter ended September 30, 2017. The effective tax rate for the six months ended September 30, 2018 was approximately 23.1%, compared to 34.1% for the six months ended September 30, 2017. The decrease to the income tax provision and the effective rate for the three and six months ended September 30, 2018, are related to a decrease in the federal tax rate from 35.0% to 21.0% pursuant to the Tax Cuts and Jobs Act of 2017.

Note 9: Subsequent Events

On October 22, 2018 our Board of Directors declared a quarterly dividend of $0.27 per share. The Board established a November 5, 2018 record date and a November 16, 2018 payment date. Based on the outstanding share balance as of October 31, 2018 the Company estimates the dividend payable to be approximately $5.6 million.

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ITEM 2.      MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

Executive Summary

PetMed Express was incorporated in the state of Florida in January 1996. The Company’s common stock is traded on the NASDAQ Global Select Market under the symbol “PETS.” The Company began selling pet medications and other pet health products in September 1996. In March 2010, the Company started offering for sale additional pet supplies on its website, and these items are drop shipped to customers by third party vendors. Presently, the Company’s product line includes approximately 3,000 of the most popular pet medications, health products, and supplies for dogs and cats.

The Company markets its products through national advertising campaigns which aim to increase the recognition of the “1-800-PetMeds” brand name, and “PetMeds” family of trademarks, increase traffic on its website at www.1800petmeds.com, acquire new customers, and maximize repeat purchases. Approximately 85% of all sales were generated via the Internet for the quarter ended September 30, 2018, compared to 84% for the quarter ended September 30, 2017. The Company’s sales consist of products sold mainly to retail consumers. The three-month average purchase was approximately $87 and $85 per order for the quarters ended September 30, 2018 and 2017, respectively, and the six-month average purchase was approximately $89 and $86 per order for the six months ended September 30, 2018 and 2017, respectively.

Critical Accounting Policies

Our discussion and analysis of our financial condition and the results of our operations are based upon our Condensed Consolidated Financial Statements and the data used to prepare them. The Company’s Condensed Consolidated Financial Statements have been prepared in accordance with accounting principles generally accepted in the United States of America. On an ongoing basis we re-evaluate our judgments and estimates including those related to product returns, bad debts, inventories, and income taxes. We base our estimates and judgments on our historical experience, knowledge of current conditions, and our beliefs of what could occur in the future considering available information. Actual results may differ from these estimates under different assumptions or conditions. Our estimates are guided by observing the following critical accounting policies.

Revenue recognition

The Company generates revenue by selling pet medication products and pet supplies. Certain pet supplies offered on the Company’s website are drop shipped to customers. The Company considers itself the principal in the arrangement because the Company controls the specified good before it is transferred to the customer. Revenue contracts contain one performance obligation, which is delivery of the product; customer care and support is deemed not to be a material right to the contract. The transaction price is adjusted at the date of sale for any applicable sales discounts and an estimate of product returns, which are estimated based on historical patterns, however this is not considered a key judgment. There are no amounts excluded from variable consideration. Revenue is recognized when control transfers to the customer at the point in time in which shipment of the product occurs. This key judgment is determined as the shipping point represents the point in time in which the Company has a present right to payment, title has transferred to the customer, and the customer has assumed the risks and rewards of ownership.

Outbound shipping and handling fees are an accounting policy election, and are included in sales as the Company considers itself the principal in the arrangement given responsibility for supplier selection and discretion over pricing. Shipping costs associated with outbound freight after control over a product has transferred to a customer are an accounting policy election and are accounted for as fulfillment costs and are included in cost of sales. The majority of the Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three banking days. Credit card sales minimize accounts receivable balances relative to sales.

The Company maintains an allowance for doubtful accounts for losses that the Company estimates will arise from customers’ inability to make required payments, arising from either credit card charge-backs or insufficient funds checks. The Company determines its estimates of the uncollectibility of accounts receivable by analyzing historical bad debts and current economic trends. The allowance for doubtful accounts was approximately $37,000 at September 30, 2018 compared to $35,000 at March 31, 2018.

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Valuation of inventory

Inventories consist of prescription and non-prescription pet medications and pet supplies that are available for sale and are priced at the lower of cost or market value using a weighted average cost method. The Company writes down its inventory for estimated obsolescence. The inventory reserve was approximately $72,000 at September 30, 2018 compared to $58,000 at March 31, 2018.

Advertising

The Company's advertising expense consists primarily of Internet marketing and direct mail/print advertising. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalogs, brochures, and postcards are produced, distributed, or superseded.

Accounting for income taxes

The Company accounts for income taxes under the provisions of ASC Topic 740 (“Accounting for Income Taxes”), which generally requires recognition of deferred tax assets and liabilities for the expected future tax benefits or consequences of events that have been included in the Consolidated Financial Statements or tax returns. Under this method, deferred tax assets and liabilities are determined based on differences between the financial reporting carrying values and the tax bases of assets and liabilities, and are measured by applying enacted tax rates and laws for the taxable years in which those differences are expected to reverse.

Results of Operations

The following should be read in conjunction with the Company’s Condensed Consolidated Financial Statements and the related notes thereto included elsewhere herein. The following table sets forth, as a percentage of sales, certain operating data appearing in the Company’s Condensed Consolidated Statements of Comprehensive Income:

	Three Months Ended						Six Months Ended
	September 30,						September 30,
	2018			2017			2018			2017
Sales		100.0	%		100.0	%		100.0	%		100.0	%
Cost of sales		64.6			64.8			65.2			65.2
Gross profit		35.4			35.2			34.8			34.8
Operating expenses:
General and administrative		8.7			9.3			8.3			8.5
Advertising		7.4			6.8			7.6			7.4
Depreciation		0.8			0.8			0.7			0.7
Total operating expenses		16.9			16.9			16.6			16.6
Income from operations		18.5			18.3			18.2			18.2
Total other income		1.0			0.6			0.9			0.5
Income before provision for income taxes		19.5			18.9			19.1			18.7
Provision for income taxes		4.4			5.8			4.4			6.4
Net income		15.1	%		13.1	%		14.7	%		12.3	%

10

Three Months Ended September 30, 2018 Compared With Three Months Ended September 30, 2017, and Six Months Ended September 30, 2018 Compared With Six Months Ended September 30, 2017

Sales

Sales increased by approximately $4.7 million, or 7.0%, to approximately $71.4 million for the quarter ended September 30, 2018, from approximately $66.7 million for the quarter ended September 30, 2017. For the six months ended September 30, 2018, sales increased by approximately $12.4 million, or 8.5%, to approximately $158.8 million compared to $146.4 million for the six months ended September 30, 2017. The increase in sales for the three and six months ended September 30, 2018 was primarily due to increased reorder sales. The Company acquired approximately 117,000 new customers for the quarter ended September 30, 2018, compared to approximately 134,000 new customers for the same period the prior year. For the six months ended September 30, 2018 the Company acquired approximately 286,000 new customers, compared to 302,000 new customers for the six months ended September 30, 2017. The following chart illustrates sales by various sales classifications:

Three Months Ended September 30,
Sales (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	60,979		85.4	%	$	55,065		82.5	%	$	5,914			10.7	%
New Order Sales		10,417		14.6	%		11,646		17.5	%		(1,229	)		-10.6	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%
Internet Sales	$	60,306		84.5	%	$	56,169		84.2	%	$	4,137			7.4	%
Contact Center Sales		11,090		15.5	%		10,542		15.8	%		548			5.2	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%

Six Months Ended September 30,
Sales (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	132,493		83.4	%	$	119,532		81.7	%	$	12,961			10.8	%
New Order Sales		26,293		16.6	%		26,836		18.3	%		(543	)		-2.0	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%
Internet Sales	$	134,625		84.8	%	$	122,817		83.9	%	$	11,808			9.6	%
Contact Center Sales		24,161		15.2	%		23,551		16.1	%		610			2.6	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%

Going forward sales may be adversely affected due to increased competition and consumers giving more consideration to price. No guarantees can be made that sales will continue to grow in the future. The majority of our product sales are affected by the seasons, due to the seasonality of mainly heartworm, and flea and tick medications. For the quarters ended June 30, September 30, December 31, and March 31 of Fiscal 2018, the Company’s sales were approximately 29%, 24%, 22%, and 25%, respectively.

Cost of sales

Cost of sales increased by approximately $2.9 million, or 6.7%, to approximately $46.1 million for the quarter ended September 30, 2018, from approximately $43.2 million for the quarter ended September 30, 2017. For the six months ended September 30, 2018, cost of sales increased by approximately $8.2 million, or 8.5%, to approximately $103.6 million compared to $95.4 million for the same period in the prior year. The increase in cost of sales is directly related to the increase in sales during the quarter and six months ended September 30, 2018. Cost of sales as a percent of sales was 64.6% and 64.8% for the quarters ended September 30, 2018 and 2017, respectively, and for both the six months ended September 30, 2018 and 2017 the cost of sales as a percent was 65.2%. The cost of sales percentage decrease for the quarter ended September 30, 2018 is mainly attributed to a product mix shift to higher margin items, offset by additional discounts given to customers to increase sales during the quarter ended September 30, 2018.

11

Gross profit

Gross profit increased by approximately $1.8 million, or 7.6%, to approximately $25.3 million for the quarter ended September 30, 2018, from approximately $23.5 million for the quarter ended September 30, 2017. For the six months ended September 30, 2018 gross profit increased by approximately $4.3 million, or 8.4%, to approximately $55.2 million, compared to $50.9 million for the same period in the prior year. The increase in gross profit is directly related to an increase in sales during the quarter and six months ended September 30, 2018. Gross profit as a percentage of sales was 35.4% and 35.2% for the three months ended September 30, 2018 and 2017, respectively, and for both the six months ended September 30, 2018 and 2017, gross profit was 34.8%. The gross profit percentage increase for the quarter ended September 30, 2018 is mainly attributed to a product mix shift to higher margin items, offset by additional discounts given to customers to increase sales during the quarter.

General and administrative expenses

General and administrative expenses for both quarters ended September 30, 2018 and 2017 was $6.2 million. General and administrative expenses as a percentage of sales was 8.7% and 9.3% for the quarters ended September 30, 2018 and 2017, respectively. The percentage decrease for the quarter ended September 30, 2018 can be attributed to an increase to sales. For the six months ended September 30, 2018 general and administrative expenses increased by $730,000, or 5.9%, to approximately $13.1 million from approximately $12.4 million for the six months ended September 30, 2017. The increase in general and administrative expenses for the six months ended September 30, 2018 was primarily due to the following: a $349,000 increase in payroll expenses related to increased sales and increased stock compensation expense; a $273,000 increase in bank service fees; a $85,000 increase in property expenses; and a $23,000 net increase in other expenses, which included professional fees, licenses, and travel expenses.

Advertising expenses

Advertising expenses increased by approximately $774,000, or 17%, to approximately $5.3 million for the quarter ended September 30, 2018, from approximately $4.5 million for the quarter ended September 30, 2017. For the six months ended September 30, 2018, advertising expenses increased by approximately $1.2 million, or 11%, to approximately $12.0 million compared to advertising expenses of approximately $10.8 million for the six months ended September 30, 2017. The increase in advertising expenses for the three and six months ended September 30, 2018 was intended to stimulate sales and acquire new customers. Increased advertising had a positive impact on reorder revenue. The advertising costs of acquiring a new customer, defined as total advertising costs divided by new customers acquired, increased to $45 for the quarter ended September 30, 2018, compared to $34 for the quarter ended September 30, 2017. For the six months ended September 30, 2018 and 2017 the advertising costs of acquiring a new customer were $42 and $36, respectively. The increases to customer acquisition costs for the quarter and six months ended September 30, 2018 was due to increased advertising costs. Advertising cost of acquiring a new customer can be impacted by the advertising environment, the effectiveness of our advertising creative, advertising spending, and price competition. Historically, the advertising environment fluctuates due to supply and demand. A more favorable advertising environment may positively impact future sales, whereas a less favorable advertising environment may negatively impact future sales.

As a percentage of sales, advertising expense was 7.4% and 6.8% for the quarters ended September 30, 2018 and 2017, respectively, and for the six months ended September 30, 2018 and 2017 advertising expense was 7.6% and 7.4%, respectively. The increase in advertising expense as a percentage of total sales for the quarter and six months ended September 30, 2018 can be attributed to increased advertising spend during the quarter. The Company currently anticipates advertising as a percentage of sales to be between approximately 7.0% and 8.0% for fiscal 2019. However, the advertising percentage will fluctuate quarter to quarter due to seasonality and advertising availability.

Depreciation

Depreciation expense increased by approximately $25,000 to approximately $552,000 for the quarter ended September 30, 2018, from approximately $527,000 for the quarter ended September 30, 2017. For both the six months ended September 30, 2018 and 2017 depreciation expense was approximately $1.1 million. The increase to depreciation expense for the quarter ended September 30, 2018 can be attributed to an increase in new property and equipment additions during the quarter.

12

Other income

Other income increased by approximately $291,000 to approximately $683,000 for the quarter ended September 30, 2018 from approximately $392,000 for the quarter ended September 30, 2017. For the six months ended September 30, 2018 other income increased by approximately $663,000 to approximately $1.4 million compared to approximately $716,000 for the same period in the prior year. The increase to other income for the quarter and six months ended September 30, 2018 is primarily related to increased interest income, with additional increases to rental and advertising revenue. Interest income may decrease in the future as the Company utilizes its cash balances on its share repurchase plan, with approximately $10.2 million remaining as of September 30, 2018, on any quarterly dividend payment, or on its operating activities.

Provision for income taxes

For the quarters ended September 30, 2018 and 2017, the Company recorded an income tax provision of approximately $3.1 million and $3.9 million, respectively, and for the six months ended September 30, 2018 and 2017, the Company recorded an income tax provision of approximately $7.0 million and $9.3 million, respectively. The effective tax rate for the quarter ended September 30, 2018 was approximately 22.6%, compared to 30.7% for the quarter ended September 30, 2017, and the effective tax rate for the six months ended September 30, 2018 was approximately 23.1% compared to 34.1% for the six months ended September 30, 2017. The decreases to the income tax provision and effective rate for the three and six months ended September 30, 2018, are directly related to a decrease in the federal tax rate from 35.0% to 21.0% pursuant to the Tax Cuts and Jobs Act of 2017. The decrease to the effective rate for three and six months ended September 30, 2018 can also be attributed to a $134,000 income tax benefit related to restricted stock compensation, which was recognized in the September quarter.

Liquidity and Capital Resources

The Company’s working capital at September 30, 2018 and March 31, 2018 was $102.1 million and $87.1 million, respectively. The $15.0 million increase in working capital was primarily attributable to cash flow generated from operations, offset by dividends paid in the period. Net cash provided by operating activities was $20.4 million and $18.3 million for the six months ended September 30, 2018 and 2017, respectively. This increase is mainly attributed to an increase in net income offset by fluctuations in inventory, accounts payable, and income taxes payable during the period. Net cash used in investing activities was $450,000 for the six months ended September 30, 2018, compared to net cash used in investing activities of $350,000 for the six months ended September 30, 2017. This change in investing activities is related to increased property and equipment additions. Net cash used in financing activities was $10.8 million for the six months ended September 30, 2018, compared to $8.2 million for the same period in the prior year, which represented an increase in the dividend paid for the six months ended September 30, 2018.

At September 30, 2018, the Company had approximately $10.2 million remaining under the Company’s share repurchase plan. Subsequent to September 30, 2018, on October 22, 2018 our Board of Directors declared a $0.27 per share dividend. The Board established a November 5, 2018 record date and a November 16, 2018 payment date. Depending on future market conditions the Company may utilize its cash and cash equivalents on the remaining balance of its current share repurchase plan, on dividends, or on its operating activities.

At September 30, 2018, the Company had no outstanding lease commitments. We are not currently bound by any long or short term agreements for the purchase or lease of capital expenditures. Any material amounts expended for capital expenditures would be the result of an increase in the capacity needed to adequately provide for any increase in our business. To date we have paid for any needed additions to our capital equipment infrastructure from working capital funds and anticipate this being the case in the future. Presently, we have approximately $600,000 forecasted for capital expenditures for the remainder of fiscal 2019, which will be funded through cash from operations. The Company’s primary source of working capital is cash from operations. The Company presently has no need for alternative sources of working capital, and has no commitments or plans to obtain additional capital.

Off-Balance Sheet Arrangements

The Company had no off-balance sheet arrangements at September 30, 2018.

13

Cautionary Statement Regarding Forward-Looking Information

Certain information in this Quarterly Report on Form 10-Q includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You can identify these forward-looking statements by the words "believes," "intends," "expects," "may," "will," "should," "plans," "projects," "contemplates," "intends," "budgets," "predicts," "estimates," "anticipates," or similar expressions. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties, and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this quarterly report. When used in this quarterly report on Form 10-Q, "PetMed Express," "1-800-PetMeds," "PetMeds," "PetMed," "PetMeds.com," “1800PetMeds.com,” "PetMed.com," "PetMed Express.com," "the Company," "we," "our," and "us" refers to PetMed Express, Inc. and our subsidiaries.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Market risk generally represents the risk that losses may occur in the value of financial instruments as a result of movements in interest rates, foreign currency exchange rates, and commodity prices. Our financial instruments include cash and cash equivalents, accounts receivable, and accounts payable. The book values of cash equivalents, accounts receivable, and accounts payable are considered to be representative of fair value because of the short maturity of these instruments. Interest rates affect our return on excess cash and investments. At September 30, 2018, we had $87.1 million in cash and cash equivalents, a majority of our cash and cash equivalents are invested in money market funds and generate interest income based on prevailing interest rates. A significant change in interest rates would impact the amount of interest income generated from our excess cash and cash equivalents. It would also impact the market value of our investments. Our cash equivalents are subject to market risk, primarily interest rate and credit risk. Our cash equivalents are managed by a limited number of outside professional managers within investment guidelines set by our Board of Directors. Such guidelines include security type, credit quality, and maturity, and are intended to limit market risk by restricting our investments to high-quality debt instruments with both short and long term maturities. We do not hold any derivative financial instruments that could expose us to significant market risk. At September 30, 2018, we had no debt obligations.

ITEM 4. CONTROLS AND PROCEDURES.

The Company’s management, including our Chief Executive Officer and Chief Financial Officer, has conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15 promulgated under the Securities Exchange Act of 1934, as amended) as of the quarter ended September 30, 2018, the end of the period covered by this report (the "Evaluation Date"). Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures are effective such that the information relating to our Company, including our consolidated subsidiaries, required to be disclosed by the Company in reports that it files or submits under the Exchange Act: (1) is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission rules and forms, and (2) is accumulated and communicated to our management, including our principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

There were no changes in our internal control over financial reporting during our most recently completed fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

14

part ii - other information

ITEM 1. LEGAL PROCEEDINGS.

None.

ITEM 1A. RISK FACTORS.

Our operations and financial results are subject to various risks and uncertainties that could adversely affect our business, financial condition, results of operations, and trading price of our common stock. Please refer to our Annual Report on Form 10-K for Fiscal Year 2018 for additional information concerning these and other uncertainties that could negatively impact the Company.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

The Company did not make any sales of unregistered securities during the second quarter of Fiscal 2019.

Issuer Purchases of Equity Securities

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4. MINE SAFETY DISCLOSURES.

Not applicable.

ITEM 5.      OTHER INFORMATION.

None.

ITEM 6.                EXHIBITS

The following exhibits are filed as part of this report.

31.1 Certification of Principal Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, promulgated under the Securities Exchange Act of 1934, as amended.*

31.2 Certification of Principal Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, promulgated under the Securities Exchange Act of 1934, as amended.*

32.1 Certification of Principal Executive Officer and Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.**

101.INS XBRL Instance

101.SCH XBRL Taxonomy Extension Schema

101.CAL XBRL Taxonomy Extension Calculation

101.DEF XBRL Taxonomy Extension Definition

101.LAB XBRL Taxonomy Extension Labels

101.PRE XBRL Taxonomy Extension Presentation

* Filed herewith.

** Furnished herewith.

15

signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

PETMED EXPRESS, INC.

(The “Registrant”)

Date: October 30, 2018

By:	/s/ Menderes Akdag
	Menderes Akdag
	Chief Executive Officer and President (principal executive officer)
By:	/s/ Bruce S. Rosenbloom
	Bruce S. Rosenbloom
	Chief Financial Officer (principal financial and accounting officer)

16

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_______________________

PETMED EXPRESS, INC

_______________________

FORM 10-Q

FOR THE QUARTER ENDED:

SEPTEMBER 30, 2018

_______________________

EXHIBITS

_______________________

EX-31.1

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Menderes Akdag, certify that:

1. I have reviewed this report on Form 10-Q for the quarter ended September 30, 2018 of PetMed Express, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of the internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s Board of Directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

October 30, 2018

By: /s/ Menderes Akdag

Menderes Akdag

Chief Executive Officer and President

EX-31.2

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Bruce S. Rosenbloom, certify that:

1. I have reviewed this report on Form 10-Q for the quarter ended September 30, 2018 of PetMed Express, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of the internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s Board of Directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

October 30, 2018

By: /s/ Bruce S. Rosenbloom

Bruce S. Rosenbloom

Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER AND PRINCIPAL FINANCIAL OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Menderes Akdag, and I, Bruce S. Rosenbloom, each certify to the best of our knowledge, based upon a review of the report on Form 10-Q for the quarter ended September 30, 2018 (the “Report”) of the Registrant, that:

(1) the Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) the information contained in the Report, fairly presents, in all material respects, the financial condition and results of operations of the Registrant.

Date: October 30, 2018
By:	/s/ Menderes Akdag
Menderes Akdag Chief Executive Officer and President
By:	/s/ Bruce S. Rosenbloom
Bruce S. Rosenbloom Chief Financial Officer

XML

Document And Entity Information - shares	6 Months Ended
	Sep. 30, 2018	Oct. 30, 2018
Document Information [Line Items]
Entity Registrant Name	PETMED EXPRESS INC
Entity Central Index Key	0001040130
Trading Symbol	pets
Current Fiscal Year End Date	--03-31
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Emerging Growth Company	false
Entity Small Business	false
Entity Common Stock, Shares Outstanding (in shares)		20,673,921
Document Type	10-Q
Document Period End Date	Sep. 30, 2018
Document Fiscal Year Focus	2019
Document Fiscal Period Focus	Q2
Amendment Flag	false

XML

Condensed Consolidated Balance Sheets (Current Period Unaudited) - USD ($) $ in Thousands	Sep. 30, 2018	Mar. 31, 2018
Current assets:
Cash and cash equivalents	$ 87,132	$ 77,936
Accounts receivable, less allowance for doubtful accounts of $37 and $35, respectively	1,786	2,292
Inventories - finished goods	28,616	23,337
Prepaid expenses and other current assets	976	882
Prepaid income taxes	618	788
Total current assets	119,128	105,235
Noncurrent assets:
Property and equipment, net	28,083	28,741
Intangible assets	860	860
Total noncurrent assets	28,943	29,601
Total assets	148,071	134,836
Current liabilities:
Accounts payable	14,278	15,274
Accrued expenses and other current liabilities	2,767	2,835
Total current liabilities	17,045	18,109
Deferred tax liabilities	1,185	996
Total liabilities	18,230	19,105
Commitments and contingencies
Shareholders' equity:
Preferred stock, $.001 par value, 5,000 shares authorized; 3 convertible shares issued and outstanding with a liquidation preference of $4 per share	9	9
Common stock, $.001 par value, 40,000 shares authorized; 20,674 and 20,601 shares issued and outstanding, respectively	21	21
Additional paid-in capital	10,881	9,381
Retained earnings	118,930	106,320
Total shareholders' equity	129,841	115,731
Total liabilities and shareholders' equity	$ 148,071	$ 134,836

XML

Condensed Consolidated Balance Sheets (Current Period Unaudited) (Parentheticals) - USD ($) shares in Thousands, $ in Thousands	Sep. 30, 2018	Mar. 31, 2018
Allowance for doubtful accounts	$ 37	$ 35
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized (in shares)	5,000	5,000
Preferred stock, liquidation preference (in dollars per share)	$ 4	$ 4
Preferred stock, shares issued (in shares)	3	3
Preferred stock, shares outstanding (in shares)	3	3
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	40,000	40,000
Common stock, shares issued (in shares)	20,674	20,601
Common stock, shares outstanding (in shares)	20,674	20,601

XML

Condensed Consolidated Statements of Comprehensive Income (Unaudited) - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Sales	$ 71,396	$ 66,711	$ 158,786	$ 146,368
Cost of sales	46,141	43,232	103,577	95,424
Gross profit	25,255	23,479	55,209	50,944
Operating expenses:
General and administrative	6,200	6,178	13,134	12,404
Advertising	5,300	4,526	12,007	10,818
Depreciation	552	527	1,108	1,058
Total operating expenses	12,052	11,231	26,249	24,280
Income from operations	13,203	12,248	28,960	26,664
Other income:
Interest income, net	428	143	807	226
Other, net	255	249	572	490
Total other income	683	392	1,379	716
Income before provision for income taxes	13,886	12,640	30,339	27,380
Provision for income taxes	3,134	3,880	7,005	9,344
Net income	10,752	8,760	23,334	18,036
Comprehensive income	$ 10,752	$ 8,760	$ 23,334	$ 18,036
Net income per common share:
Basic (in dollars per share)	$ 0.53	$ 0.43	$ 1.14	$ 0.89
Diluted (in dollars per share)	$ 0.52	$ 0.43	$ 1.14	$ 0.88
Weighted average number of common shares outstanding:
Basic (in shares)	20,463	20,349	20,436	20,321
Diluted (in shares)	20,520	20,437	20,485	20,442
Cash dividends declared per common share (in dollars per share)	$ 0.27	$ 0.20	$ 0.52	$ 0.40

XML

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Cash flows from operating activities:
Net income	$ 23,334	$ 18,036
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation	1,108	1,058
Share based compensation	1,500	1,146
Deferred income taxes	189	216
Bad debt expense	49	46
(Increase) decrease in operating assets and increase (decrease) in liabilities:
Accounts receivable	457	(250)
Inventories - finished goods	(5,279)	(2,777)
Prepaid income taxes	170
Prepaid expenses and other current assets	(94)	(87)
Accounts payable	(996)	(4,845)
Income taxes payable		5,349
Accrued expenses and other current liabilities	(36)	411
Net cash provided by operating activities	20,402	18,303
Cash flows from investing activities:
Purchases of property and equipment	(450)	(350)
Net cash used in investing activities	(450)	(350)
Cash flows from financing activities:
Dividends paid	(10,756)	(8,240)
Net cash used in financing activities	(10,756)	(8,240)
Net increase in cash and cash equivalents	9,196	9,713
Cash and cash equivalents, at beginning of period	77,936	58,730
Cash and cash equivalents, at end of period	87,132	68,443
Supplemental disclosure of cash flow information:
Cash paid for income taxes	6,645	3,780
Dividends payable in accrued expenses	$ 207	$ 202

XML

Note 1 - Summary of Significant Accounting Policies

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Organization, Consolidation and Presentation of Financial Statements Disclosure and Significant Accounting Policies [Text Block]

Note

1:

Summary of Significant Accounting Policies

Organization

PetMed Express, Inc. and subsidiaries, d/b/a

1

-

800

-PetMeds (the “Company”), is a leading nationwide pet pharmacy. The Company markets prescription and non-prescription pet medications, health products, and supplies for dogs and cats, direct to the consumer. The Company offers consumers an attractive alternative for obtaining pet medications in terms of convenience, price, and speed of delivery. The Company markets its products through national advertising campaigns, which aim to increase the recognition of the

“1

-

800

-PetMeds” brand name, and “PetMeds” family of trademarks, increase traffic on its website at

www.1800petmeds.com,

acquire new customers, and maximize repeat purchases. The majority of the Company’s sales are to residents in the United States. The Company’s corporate headquarters and distribution facility are located in Delray Beach, Florida. The Company’s fiscal year end is

March 31,

and references herein to Fiscal

2019

or Fiscal

2018

refer to the Company's fiscal years ending

March 31, 2019

and

2018,

respectively.

Basis of Presentation and Consolidation

The accompanying unaudited Condensed Consolidated Financial Statements have been prepared in accordance with the instructions to Form

10

-Q and, therefore, do

not

include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, the accompanying Condensed Consolidated Financial Statements contain all adjustments, consisting of normal recurring accruals, necessary to present fairly the financial position of the Company at

September 30, 2018,

the Statements of Comprehensive Income for the

three

and

six

months ended

September 30, 2018

and

2017,

and Cash Flows for the

six

months ended

September 30, 2018

and

2017.

The results of operations for the

three

and

six

months ended

September 30, 2018

are

not

necessarily indicative of the operating results expected for the fiscal year ending

March 31, 2019.

These financial statements should be read in conjunction with the financial statements and notes thereto contained in the Company’s annual report on Form

10

-K for the fiscal year ended

March 31, 2018.

The Condensed Consolidated Financial Statements include the accounts of PetMed Express, Inc. and its wholly owned subsidiaries. All significant intercompany transactions have been eliminated upon consolidation.

Use of Estimates

The preparation of Condensed Consolidated Financial Statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the Condensed Consolidated Financial Statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Fair Value of Financial Instruments

The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-term nature of these instruments.

Recent Accounting Pronouncements

In

May 2014,

the Financial Accounting Standards Board (“FASB”) issued ASU

2014

-

09,

“Revenue from Contracts with Customers” (“ASC

606”

). ASC

606

clarifies the accounting for revenue arising from contracts with customers and specifies the disclosures that an entity should include in its financial statements. During

2016,

the FASB issued certain amendments to the standard relating to the principal versus agent guidance, accounting for licenses of intellectual property and identifying performance obligations as well as the guidance on transition, collectability, noncash consideration and the presentation of sales and other similar taxes. The Company adopted ASC

606

using the modified retrospective method on

April 1, 2018.

Therefore, the comparative financial information has

not

been restated and continues to be reported under the accounting standards in effect for those periods.

The Company evaluated only contracts

not

completed at the date of initial application for each of the

five

steps in ASC

606,

which are as follows:

1

) Identify the contract with the customer;

2

) Identify the performance obligations in the contract;

3

) Determine the transaction price;

4

) Allocate the transaction price to the performance obligations; and

5

) Recognize revenue when (or as) performance obligations are satisfied. The effect of initially applying ASC

606

did

not

result in an opening balance adjustment to retained earnings or any other Balance Sheet accounts because the Company: (

1

) identified similar performance obligations under ASC

606

as compared with deliverables and separate units of account previously identified; (

2

) determined the transaction price to be consistent; and (

3

) concluded that revenue is recorded at the same point in time, upon shipment under both ASC

605

and ASC

606.

Additionally, the Company concluded that the accounting for fulfillment costs or costs incurred to obtain a contract is unchanged by the adoption of ASC

606.

The adoption of ASC

606

did

not

require significant changes in our internal controls and procedures over financial reporting and disclosures. However, we made enhancements to existing internal controls and procedures to ensure compliance with the new guidance.

In

February 2016,

the FASB issued guidance on leases which supersedes the current lease guidance. The core principle requires lessees to recognize the assets and liabilities that arise from nearly all leases in the statement of financial position. Accounting applied by lessors will remain largely consistent with previous guidance. Additional changes are expected to align lessor accounting with the revised lessee model and the FASB’s revenue recognition guidance. The amendments are effective for fiscal years beginning after

December 15, 2018,

including interim periods within those fiscal years. Early adoption is permitted. The Company is currently assessing the impact of this standard on its consolidated financial statements. We do

not

expect the standard to have a material impact on our consolidated financial statements.

The Company does

not

believe that any other recently issued, but

not

yet effective, accounting standards, if currently adopted, will have a material effect on the Company’s consolidated financial position, results of operations, or cash flows.

XML

Note 2 - Revenue Recognition

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Revenue from Contract with Customer [Text Block]

Note

2:

Revenue Recognition

The Company generates revenue by selling pet medication products and pet supplies. Certain pet supplies offered on the Company’s website are drop shipped to customers. The Company considers itself the principal in the arrangement because the Company controls the specified good before it is transferred to the customer. Revenue contracts contain

one

performance obligation, which is delivery of the product; customer care and support is deemed

not

to be a material right in the contract. The transaction price is adjusted at the date of sale for any applicable sales discounts and an estimate of product returns, which are estimated based on historical patterns, however

not

considered a key judgment. There are

no

amounts excluded from variable consideration. Revenue is recognized when control transfers to the customer at the point in time in which shipment of the product occurs. This key judgment is determined as the shipping point represents the point in time in which the Company has a present right to payment, title has transferred to the customer, and the customer has assumed the risks and rewards of ownership. Outbound shipping and handling fees are an accounting policy election, and are included in sales as the Company considers itself the principal in the arrangement given responsibility for supplier selection and discretion over pricing. Shipping costs associated with outbound freight after control over a product has transferred to a customer are an accounting policy election and are accounted for as fulfillment costs and are included in cost of sales.

The Company disaggregates revenue in the following

two

categories: (

1

) Reorder revenue vs new order revenue, and (

2

) Internet revenue vs. contact center revenue. The following table illustrates revenue by various classifications:

Three Months Ended September 30,
Revenue (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	60,979		85.4	%	$	55,065		82.5	%	$	5,914			10.7	%
New Order Sales		10,417		14.6	%		11,646		17.5	%		(1,229	)		-10.6	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%
Internet Sales	$	60,306		84.5	%	$	56,169		84.2	%	$	4,137			7.4	%
Contact Center Sales		11,090		15.5	%		10,542		15.8	%		548			5.2	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%

Six Months Ended September 30,
Sales (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	132,493		83.4	%	$	119,532		81.7	%	$	12,961			10.8	%
New Order Sales		26,293		16.6	%		26,836		18.3	%		(543	)		-2.0	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%
Internet Sales	$	134,625		84.8	%	$	122,817		83.9	%	$	11,808			9.6	%
Contact Center Sales		24,161		15.2	%		23,551		16.1	%		610			2.6	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%

The majority of the Company’s sales are paid by credit cards and the Company usually receives the cash settlement in

two

to

three

banking days. Credit card sales minimize the accounts receivable balances relative to sales. The Company had

no

material contract asset or contract liability balances as of

September 30, 2018

or

March 31, 2018.

XML

Note 3 - Net Income Per Share

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Earnings Per Share [Text Block]

Note

3:

Net Income Per Share

In accordance with the provisions of Accounting Standards Codification (ASC) Topic

260

(“

Earnings Per Share

”) basic net income per share is computed by dividing net income available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted net income per common share includes the dilutive effect of potential restricted stock and the effects of the potential conversion of preferred shares, calculated using the treasury stock method. Unvested restricted stock and convertible preferred shares issued by the Company represent the only dilutive effect reflected in the diluted weighted average shares outstanding.

The following is a reconciliation of the numerators and denominators of the basic and diluted net income per share computations for the periods presented (in thousands, except for per share amounts):

	Three Months Ended September 30,				Six Months Ended September 30,
	2018		2017		2018		2017
Net income (numerator):
Net income	$	10,752	$	8,760	$	23,334	$	18,036
Shares (denominator):
Weighted average number of common shares outstanding used in basic computation		20,463		20,349		20,436		20,321
Common shares issuable upon vesting of restricted stock		47		78		39		111
Common shares issuable upon conversion of preferred shares		10		10		10		10
Shares used in diluted computation		20,520		20,437		20,485		20,442
Net income per common share:
Basic	$	0.53	$	0.43	$	1.14	$	0.89
Diluted	$	0.52	$	0.43	$	1.14	$	0.88

For the

three

and

six

months ended

September 30, 2018,

46,868

shares of common restricted stock were excluded from the computations of diluted net income per common share, as their inclusion would have had an anti-dilutive effect on diluted net income per common share. For the

three

and

six

months ended

September 30, 2017,

79,200

shares of common restricted stock were excluded from the computations of diluted net income per common share, as their inclusion would have had an anti-dilutive effect on diluted net income per common share.

XML

Note 4 - Stock-based Compensation

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Disclosure of Compensation Related Costs, Share-based Payments [Text Block]

Note

4:

Stock-Based Compensation

The Company records compensation expense associated with restricted stock in accordance with ASC Topic

718

(

“Share Based Payment”

) (ASU

2016

-

09

). The compensation expense related to all of the Company’s stock-based compensation arrangements is recorded as a component of general and administrative expenses. The Company had

972,175

restricted common shares issued under the

2006

Employee Equity Compensation Restricted Stock Plan (

“2006

Employee Plan”),

85,600

restricted common shares issued under the

2016

Employee Equity Compensation Restricted Stock Plan (

“2016

Employee Plan” and collectively referred to with the

2006

Employee Plan as the “Employee Plans”),

272,000

restricted common shares issued under the

2006

Outside Director Equity Compensation Restricted Stock Plan (

“2006

Director Plan”), and

97,500

restricted common shares issued under the

2015

Outside Director Equity Compensation Restricted Stock Plan (

“2015

Director Plan”, and collectively referred to with the

2006

Director Plan as the “Director Plans”) at

September 30, 2018,

all shares of which were issued subject to a restriction or forfeiture period that lapses ratably on the first, second, and

third

anniversaries of the date of grant, and the fair value of which is being amortized over the

three

-year restriction period.

In

July 2018,

the Board of Directors approved the issuance of

47,450

restricted shares to certain employees of the Company under the

2016

Employee Plan, with a fair value of

$35.43

per share. In

July 2018,

the Board of Directors approved the issuance of

37,500

restricted shares to directors of the Company under the

2015

Director Plan, with a fair value of

$35.43

per share. For the quarters ended

September 30, 2018

and

2017,

the Company recognized

$781,000

and

$652,000,

respectively, of compensation expense related to the Employee and Director Plans. For the

six

months ended

September 30, 2018

and

2017,

the Company recognized

$1.5

million and

$1.1

million, respectively, of compensation expense related to the Employee and Director Plans. At

September 30, 2018

and

2017,

there was

$5.5

million and

$6.0

million of unrecognized compensation cost related to the non-vested restricted stock awards, respectively, which is expected to be recognized over the next

three

years. At

September 30, 2018

and

2017,

there were approximately

191,000

and

236,000

non-vested restricted shares, respectively.

XML

Note 5 - Fair Value

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Fair Value Disclosures [Text Block]

Note

5:

Fair Value

The Company carries various assets and liabilities at fair value in the Condensed Consolidated Balance Sheets. Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. ASC Topic

820

(“Fair Value Measurements”) establishes a

three

-tier fair value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 

1

- Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 

2

- Include other inputs that are directly or indirectly observable in the marketplace.

Level 

3

- Unobservable inputs which are supported by little or

no

market activity.

The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. At

September 30, 2018,

the Company had invested the majority of its

$87.1

million cash and cash equivalents balance in money market funds which are classified within level

1.

XML

Note 6 - Commitments and Contingencies

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Commitments and Contingencies Disclosure [Text Block]

Note

6:

Commitments and Contingencies

The Company has settled complaints that had been filed with various states’ pharmacy boards in the past. There can be

no

assurances made that other states will

not

attempt to take similar actions against the Company in the future. The Company initiates litigation to protect its trade or service marks. There can be

no

assurance that the Company will be successful in protecting its trade or service marks. Legal costs related to the above matters are expensed as incurred.

XML

Note 7 - Changes in Shareholders' Equity and Comprehensive Income

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Stockholders' Equity Note Disclosure [Text Block]

Note

7:

Changes in Shareholders’ Equity and Comprehensive Income:

Changes in shareholders’ equity for the

six

months ended

September 30, 2018

are summarized below (in thousands):

	Additional
	Paid-In		Retained
	Capital		Earnings
Beginning balance at March 31, 2018:	$	9,381	$	106,320
Share based compensation		1,500		-
Dividends declared		-		(10,724	)
Net income		-		23,334
Ending balance at September 30, 2018:	$	10,881	$	118,930

No

shares of treasury stock were purchased or retired in the

six

months ended

September 30, 2018

and

2017.

XML

Note 8 - Income Taxes

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Income Tax Disclosure [Text Block]

Note

8:

Income Taxes

For the quarters ended

September 30, 2018

and

2017,

the Company recorded an income tax provision of approximately

$3.1

million and

$3.9

million, respectively, and for the

six

months ended

September 30, 2018

and

2017,

the Company recorded an income tax provision of approximately

$7.0

million and

$9.3

million, respectively. The effective tax rate for the quarter ended

September 30, 2018

was approximately

22.6%,

compared to

30.7%

for the quarter ended

September 30, 2017.

The effective tax rate for the

six

months ended

September 30, 2018

was approximately

23.1%,

compared to

34.1%

for the

six

months ended

September 30, 2017.

The decrease to the income tax provision and the effective rate for the

three

and

six

months ended

September 30, 2018,

are related to a decrease in the federal tax rate from

35.0%

to

21.0%

pursuant to the Tax Cuts and Jobs Act of

2017.

XML

Note 9 - Subsequent Events

6 Months Ended

Sep. 30, 2018

Notes to Financial Statements

Subsequent Events [Text Block]

Note

9:

Subsequent Events

On

October 22, 2018

our Board of Directors declared a quarterly dividend of

$0.27

per share. The Board established a

November 5, 2018

record date and a

November 16, 2018

payment date. Based on the outstanding share balance as of

October 31, 2018

the Company estimates the dividend payable to be approximately

$5.6

million.

XML

Significant Accounting Policies (Policies)

6 Months Ended

Sep. 30, 2018

Accounting Policies [Abstract]

Basis Of Presentation and Consolidation [Policy Text Block]

Basis of Presentation and Consolidation

The accompanying unaudited Condensed Consolidated Financial Statements have been prepared in accordance with the instructions to Form

10

-Q and, therefore, do

not

include all of the information and footnotes required by accounting principles generally accepted in the United States of America for complete financial statements. In the opinion of management, the accompanying Condensed Consolidated Financial Statements contain all adjustments, consisting of normal recurring accruals, necessary to present fairly the financial position of the Company at

September 30, 2018,

the Statements of Comprehensive Income for the

three

and

six

months ended

September 30, 2018

and

2017,

and Cash Flows for the

six

months ended

September 30, 2018

and

2017.

The results of operations for the

three

and

six

months ended

September 30, 2018

are

not

necessarily indicative of the operating results expected for the fiscal year ending

March 31, 2019.

These financial statements should be read in conjunction with the financial statements and notes thereto contained in the Company’s annual report on Form

10

-K for the fiscal year ended

March 31, 2018.

The Condensed Consolidated Financial Statements include the accounts of PetMed Express, Inc. and its wholly owned subsidiaries. All significant intercompany transactions have been eliminated upon consolidation.

Use of Estimates, Policy [Policy Text Block]

Use of Estimates

The preparation of Condensed Consolidated Financial Statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the Condensed Consolidated Financial Statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Fair Value of Financial Instruments, Policy [Policy Text Block]

Fair Value of Financial Instruments

The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-term nature of these instruments.

New Accounting Pronouncements, Policy [Policy Text Block]

Recent Accounting Pronouncements

In

May 2014,

the Financial Accounting Standards Board (“FASB”) issued ASU

2014

-

09,

“Revenue from Contracts with Customers” (“ASC

606”

). ASC

606

clarifies the accounting for revenue arising from contracts with customers and specifies the disclosures that an entity should include in its financial statements. During

2016,

the FASB issued certain amendments to the standard relating to the principal versus agent guidance, accounting for licenses of intellectual property and identifying performance obligations as well as the guidance on transition, collectability, noncash consideration and the presentation of sales and other similar taxes. The Company adopted ASC

606

using the modified retrospective method on

April 1, 2018.

Therefore, the comparative financial information has

not

been restated and continues to be reported under the accounting standards in effect for those periods.

The Company evaluated only contracts

not

completed at the date of initial application for each of the

five

steps in ASC

606,

which are as follows:

1

) Identify the contract with the customer;

2

) Identify the performance obligations in the contract;

3

) Determine the transaction price;

4

) Allocate the transaction price to the performance obligations; and

5

) Recognize revenue when (or as) performance obligations are satisfied. The effect of initially applying ASC

606

did

not

result in an opening balance adjustment to retained earnings or any other Balance Sheet accounts because the Company: (

1

) identified similar performance obligations under ASC

606

as compared with deliverables and separate units of account previously identified; (

2

) determined the transaction price to be consistent; and (

3

) concluded that revenue is recorded at the same point in time, upon shipment under both ASC

605

and ASC

606.

Additionally, the Company concluded that the accounting for fulfillment costs or costs incurred to obtain a contract is unchanged by the adoption of ASC

606.

The adoption of ASC

606

did

not

require significant changes in our internal controls and procedures over financial reporting and disclosures. However, we made enhancements to existing internal controls and procedures to ensure compliance with the new guidance.

In

February 2016,

the FASB issued guidance on leases which supersedes the current lease guidance. The core principle requires lessees to recognize the assets and liabilities that arise from nearly all leases in the statement of financial position. Accounting applied by lessors will remain largely consistent with previous guidance. Additional changes are expected to align lessor accounting with the revised lessee model and the FASB’s revenue recognition guidance. The amendments are effective for fiscal years beginning after

December 15, 2018,

including interim periods within those fiscal years. Early adoption is permitted. The Company is currently assessing the impact of this standard on its consolidated financial statements. We do

not

expect the standard to have a material impact on our consolidated financial statements.

The Company does

not

believe that any other recently issued, but

not

yet effective, accounting standards, if currently adopted, will have a material effect on the Company’s consolidated financial position, results of operations, or cash flows.

XML

Note 2 - Revenue Recognition (Tables)

6 Months Ended

Sep. 30, 2018

Notes Tables

Disaggregation of Revenue [Table Text Block]

Three Months Ended September 30,
Revenue (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	60,979		85.4	%	$	55,065		82.5	%	$	5,914			10.7	%
New Order Sales		10,417		14.6	%		11,646		17.5	%		(1,229	)		-10.6	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%
Internet Sales	$	60,306		84.5	%	$	56,169		84.2	%	$	4,137			7.4	%
Contact Center Sales		11,090		15.5	%		10,542		15.8	%		548			5.2	%
Total Net Sales	$	71,396		100.0	%	$	66,711		100.0	%	$	4,685			7.0	%

Six Months Ended September 30,
Sales (In thousands)	2018		%			2017		%			$ Variance			% Variance
Reorder Sales	$	132,493		83.4	%	$	119,532		81.7	%	$	12,961			10.8	%
New Order Sales		26,293		16.6	%		26,836		18.3	%		(543	)		-2.0	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%
Internet Sales	$	134,625		84.8	%	$	122,817		83.9	%	$	11,808			9.6	%
Contact Center Sales		24,161		15.2	%		23,551		16.1	%		610			2.6	%
Total Net Sales	$	158,786		100.0	%	$	146,368		100.0	%	$	12,418			8.5	%

XML

Note 3 - Net Income Per Share (Tables)

6 Months Ended

Sep. 30, 2018

Notes Tables

Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]

	Three Months Ended September 30,				Six Months Ended September 30,
	2018		2017		2018		2017
Net income (numerator):
Net income	$	10,752	$	8,760	$	23,334	$	18,036
Shares (denominator):
Weighted average number of common shares outstanding used in basic computation		20,463		20,349		20,436		20,321
Common shares issuable upon vesting of restricted stock		47		78		39		111
Common shares issuable upon conversion of preferred shares		10		10		10		10
Shares used in diluted computation		20,520		20,437		20,485		20,442
Net income per common share:
Basic	$	0.53	$	0.43	$	1.14	$	0.89
Diluted	$	0.52	$	0.43	$	1.14	$	0.88

XML

Note 7 - Changes in Shareholders' Equity and Comprehensive Income (Tables)

6 Months Ended

Sep. 30, 2018

Notes Tables

Schedule of Stockholders Equity [Table Text Block]

	Additional
	Paid-In		Retained
	Capital		Earnings
Beginning balance at March 31, 2018:	$	9,381	$	106,320
Share based compensation		1,500		-
Dividends declared		-		(10,724	)
Net income		-		23,334
Ending balance at September 30, 2018:	$	10,881	$	118,930

XML

Note 2 - Revenue Recognition (Details Textual) - USD ($) $ in Thousands	6 Months Ended
	Sep. 30, 2018	Mar. 31, 2018
Contract with Customer, Liability, Total	$ 0	$ 0
Contract with Customer, Asset, Net, Total	$ 0	$ 0
Minimum [Member]
Credit Card Sales, Cash Settlement Period	2 days
Maximum [Member]
Credit Card Sales, Cash Settlement Period	3 days

XML

Note 2 - Revenue Recognition - Disaggregation Of Revenue by Type (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Revenues	$ 71,396	$ 66,711	$ 158,786	$ 146,368
Revenues	100.00%	100.00%	100.00%	100.00%
Revenues	$ 4,685		$ 12,418
Revenues	7.00%		8.50%
Internet [Member]
Revenues	$ 60,306	$ 56,169	$ 134,625	$ 122,817
Revenues	84.50%	84.20%	84.80%	83.90%
Revenues	$ 4,137		$ 11,808
Revenues	7.40%		9.60%
Contact Center [Member]
Revenues	$ 11,090	$ 10,542	$ 24,161	$ 23,551
Revenues	15.50%	15.80%	15.20%	16.10%
Revenues	$ 548		$ 610
Revenues	5.20%		2.60%
Reorder Customer [Member]
Revenues	$ 60,979	$ 55,065	$ 132,493	$ 119,532
Revenues	85.40%	82.50%	83.40%	81.70%
Revenues	$ 5,914		$ 12,961
Revenues	10.70%		10.80%
New Order Customer [Member]
Revenues	$ 10,417	$ 11,646	$ 26,293	$ 26,836
Revenues	14.60%	17.50%	16.60%	18.30%
Revenues	$ (1,229)		$ (543)
Revenues	10.60%		2.00%

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Note 3 - Net Income Per Share (Details Textual) - shares	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	46,868	79,200	46,868	79,200

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Note 3 - Net Income Per Share - Basic and Diluted Net Income Per Share (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Net income	$ 10,752	$ 8,760	$ 23,334	$ 18,036
Weighted average number of common shares outstanding used in basic computation (in shares)	20,463	20,349	20,436	20,321
Common shares issuable upon vesting of restricted stock (in shares)	47	78	39	111
Common shares issuable upon conversion of preferred shares (in shares)	10	10	10	10
Shares used in diluted computation (in shares)	20,520	20,437	20,485	20,442
Basic (in dollars per share)	$ 0.53	$ 0.43	$ 1.14	$ 0.89
Diluted (in dollars per share)	$ 0.52	$ 0.43	$ 1.14	$ 0.88

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Note 4 - Stock-based Compensation (Details Textual) - USD ($)	1 Months Ended	3 Months Ended		6 Months Ended
	Jul. 31, 2018	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Allocated Share-based Compensation Expense, Total		$ 781,000	$ 652,000	$ 1,500,000	$ 1,100,000
2006 Employee Equity Compensation Restricted Stock Plan (the "Employee Plan") [Member]
Stock Issued During Period, Shares, Restricted Stock Award, Gross				85,600
2006 Employee Equity Compensation Restricted Stock Plan (the "Employee Plan") [Member] | Restricted Stock [Member]
Stock Issued During Period, Shares, Restricted Stock Award, Gross				972,175
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period	47,450
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value	$ 35.43
2006 Outside Director Equity Compensation Restricted Stock Plan (the "Director Plan") [Member] | Restricted Stock [Member]
Stock Issued During Period, Shares, Restricted Stock Award, Gross				272,000
2015 Outside Director Equity Compensation Restricted Stock Plan ("2015 Director Plan") [Member] | Restricted Stock [Member]
Stock Issued During Period, Shares, Restricted Stock Award, Gross				97,500
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period	37,500
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value	$ 35.43
Employee and Director Plans [Member] | Restricted Stock [Member]
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition				3 years	3 years
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Number, Ending Balance		191,000	236,000	191,000	236,000
Employee and Director Plans [Member] | Restricted Stock [Member] | General and Administrative Expense [Member]
Employee Service Share-based Compensation, Nonvested Awards, Compensation Not yet Recognized, Share-based Awards Other than Options		$ 5,500,000	$ 6,000,000	$ 5,500,000	$ 6,000,000

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Note 5 - Fair Value (Details Textual) - USD ($) $ in Thousands	Sep. 30, 2018	Mar. 31, 2018	Sep. 30, 2017	Mar. 31, 2017
Cash and Cash Equivalents, at Carrying Value, Ending Balance	$ 87,132	$ 77,936	$ 68,443	$ 58,730

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Note 7 - Changes in Shareholders' Equity and Comprehensive Income (Details Textual) - shares shares in Thousands	6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017
Treasury Stock, Shares, Acquired	0	0

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Note 7 - Changes in Shareholders' Equity and Comprehensive Income - Schedule of Changes in Shareholders' Equity (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Balance			$ 115,731
Net income	$ 10,752	$ 8,760	23,334	$ 18,036
Balance	129,841		129,841
Additional Paid-in Capital [Member]
Balance			9,381
Share based compensation			1,500
Dividends declared
Net income
Balance	10,881		10,881
Retained Earnings [Member]
Balance			106,320
Share based compensation
Dividends declared			(10,724)
Net income			23,334
Balance	$ 118,930		$ 118,930

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Note 8 - Income Taxes (Details Textual) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Income Tax Expense (Benefit), Total	$ 3,134	$ 3,880	$ 7,005	$ 9,344
Effective Income Tax Rate Reconciliation, Percent, Total	22.60%	30.70%	23.10%	34.10%

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Note 9 - Subsequent Events (Details Textual) - Subsequent Event [Member] $ / shares in Units, $ in Millions	Oct. 22, 2018 USD ($) $ / shares
Dividends Payable, Amount Per Share | $ / shares	$ 0.27
Dividends Payable | $	$ 5.6
Dividends Payable, Date Declared	Oct. 22, 2018
Dividends Payable, Date of Record	Nov. 05, 2018
Dividends Payable, Date to be Paid	Nov. 16, 2018