-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, KGLVJFkeHaPruxcOprXWllBwm5SAiqyVRqQkF4EHbjWoQeIpMDOwc/4peCaOpk5/ KBsejA9gephPF90j5x8ZRQ== 0000950124-05-001010.txt : 20050223 0000950124-05-001010.hdr.sgml : 20050223 20050223155052 ACCESSION NUMBER: 0000950124-05-001010 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20050216 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20050223 DATE AS OF CHANGE: 20050223 FILER: COMPANY DATA: COMPANY CONFORMED NAME: P F CHANGS CHINA BISTRO INC CENTRAL INDEX KEY: 0001039889 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 860815086 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-25123 FILM NUMBER: 05634400 BUSINESS ADDRESS: STREET 1: 5090 N 40TH ST STE 160 CITY: PHOENIX STATE: AZ ZIP: 85018 MAIL ADDRESS: STREET 1: 5090 N. 40TH ST STREET 2: SUITE 160 CITY: PHOENIX STATE: AZ ZIP: 85018 8-K 1 p70261e8vk.htm 8-K e8vk
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT
Pursuant to Section 13 OR 15(d) of
The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) February 16, 2005

P.F. Chang’s China Bistro, Inc.


(Exact name of registrant as specified in its charter)
         
Delaware   0-25123   86-0815086
 
(State or other jurisdiction
of incorporation)
  (Commission
File Number)
  (IRS Employer
Identification No.)
     
15210 N. Scottsdale Road, Suite 300 Scottsdale, Arizona   85254
     
(Address of principal executive offices)   (Zip Code)

Registrant’s telephone number, including area code (602) 957-8986


(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 
 

 


TABLE OF CONTENTS

Section 2 — Financial Information
Item 2.02 Results of Operations and Financial Condition.
Section 9 — Financial Statements and Exhibits
Item 9.01. Financial Statements and Exhibits.
SIGNATURES
Exhibit Index
Exhibit 99.1
Exhibit 99.2


Table of Contents

Section 2 – Financial Information

Item 2.02 Results of Operations and Financial Condition.

On February 16, 2005, P.F. Chang’s China Bistro, Inc. (the “Company”) issued a press release describing selected financial results of the Company for the quarter ended January 2, 2005. Also on February 16, 2005, the Company held its Q4 Earnings Conference Call. The press release and transcript of the Q4 Earnings Conference Call are attached hereto as Exhibit 99.1 and Exhibit 99.2, respectively, and, in addition to this Report on Form 8-K and pursuant to General Instruction B.2 of Form 8-K, are being furnished, not filed, for purposes of Section 18 of the Securities Exchange Act of 1934, as amended.

Section 9 — Financial Statements and Exhibits

Item 9.01. Financial Statements and Exhibits.

(c)   Exhibits.

     
Exhibit No.   Description
99.1
  February 16, 2005 Press Release by P.F. Chang’s China Bistro, Inc.
 
   
99.2
  Transcript of Earnings Conference Call held February 16, 2004

2


Table of Contents

SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

     
  P.F. Chang’s China Bistro, Inc.
     
Date: February 23, 2005   /s/ Kristina K. Cashman
   
  Kristina K. Cashman
  Chief Financial Officer

3


Table of Contents

Exhibit Index

     
Exhibit No.   Description
99.1
  February 16, 2005 Press Release by P.F. Chang’s China Bistro, Inc.
 
   
99.2
  Transcript of Earnings Conference Call held February 16, 2004

4

EX-99.1 2 p70261exv99w1.htm EXHIBIT 99.1 exv99w1
 

Exhibit 99.1

(P.F. CHANG'S LOGO)

P.F. CHANG’S EARNS $0.40 PER SHARE

SCOTTSDALE, Arizona, February 16, 2005 – P.F. Chang’s China Bistro, Inc. (NASDAQ:PFCB) today reported earnings of $10.7 million for the fourth quarter ended January 2, 2005 compared to $6.9 million in the fourth quarter of the prior year. Earnings per share for the fourth quarter increased to $0.40 from $0.26 in the fourth quarter of the prior year. The company had an additional week in fiscal 2004 (a 53-week year versus the typical 52-week year) which is included in the fourth quarter earnings amounts noted above.

                         
(000 except per share data)   4Q04     3Q04     4Q03  
Revenues
  $ 199,270     $ 174,013     $ 146,133  
Net Income
  $ 10,684     $ 8,327     $ 6,867  
Diluted Earnings Per Share
  $ 0.40     $ 0.31     $ 0.26  
Shares Used in EPS calculation
    26,786       26,589       26,402  

2005 Expectations

The company anticipates opening 18 new Bistro units and 26 new Pei Wei units in 2005. Based on this development schedule, and modest revenue growth from existing stores of 1 to 2%, the company expects consolidated revenues of $822 million, net income of $42 million and earnings per share of $1.55. The 2005 expectations exclude the impact of expensing stock options beginning in the third quarter of 2005, as the company is still in the process of evaluating what the impact will be. Additionally, like many other retail and restaurant establishments as of late, the company is in the process of evaluating the potential impact of certain changes to its lease accounting practices. Currently, the company believes that any changes that may result from a change in lease accounting will not have a material impact on the company’s current or previously reported net income or net cash flows. Any such changes that may be required as a result of these lease related items have not been reflected in our reported 2004 numbers included within this release or our 2005 forecast. The company will release its first quarter 2005 revenue results on April 6, 2005 and its first quarter 2005 earnings results on April 27, 2005.

Page 1 of 10

 


 

The company is hosting a conference call today at 12:00 pm ET in which management will provide further details on the fourth quarter results as well as an outlook for fiscal 2005. A webcast of the call can be accessed through the company’s website at http://www.pfchangs.com.

P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.

The statements contained in this press release that are not purely historical, including the company’s estimates of its revenues, earnings and comparable sales, as well as statements concerning the company’s development schedule, are forward looking statements. The accuracy of these forward-looking statements may be affected by certain risks and uncertainties, including, but not limited to, the company’s ability to operate its restaurants profitably; the company’s ability to hire, train and retain skilled management and other personnel; changes in consumer tastes and trends, and national, regional and local economic and weather conditions; changes in costs related to food, utilities and labor; changes to existing accounting rules or differing interpretations to our current accounting practices and other risks described in the company’s recent SEC filings. In addition, the supplemental sales information is provided to investors to help gauge the company’s performance and is not indicative of future results.

             
Contact:
  P.F. Chang’s China Bistro, Inc.   (602) 957-8986    
  Media:   Laura Cherry   laurac@pfchangs.com
  Investor:   Bert Vivian   bertv@pfchangs.com

Page 2 of 10

 


 

P.F. Chang’s China Bistro, Inc.


Consolidated Statements of Income
(In thousands, except per share amounts)
(Preliminary and Unaudited)
                         
    14 Weeks Ended   13 Weeks Ended   13 Weeks Ended
    Jan 2     Sep 26     Dec 28  
    2005     2004     2003  
     
Revenues
  $ 199,270     $ 174,013     $ 146,133  
Cost of sales
    57,157       48,854       41,872  
Labor
    64,235       56,224       46,819  
Partner bonus
    508       456       377  
Operating
    28,430       24,769       20,109  
Occupancy
    11,188       9,944       7,812  
     
Restaurant operating profit
    37,752       33,766       29,144  
General & administrative
    8,785       8,910       7,744  
Depreciation & amortization
    7,117       6,526       5,386  
Preopening expenses
    2,181       2,016       2,867  
Partner investment expense
    1,615       1,675       906  
     
Income from operations
    18,054       14,639       12,241  
Interest (expense) income and other income
    374       91       76  
Minority interests
    (2,831 )     (2,574 )     (1,965 )
     
Income before provision for income taxes
    15,597       12,156       10,352  
Provision for income taxes
    (4,913 )     (3,829 )     (3,485 )
     
Net income
  $ 10,684     $ 8,327     $ 6,867  
     
Basic net income per share
  $ 0.41     $ 0.32     $ 0.27  
Diluted net income per share
  $ 0.40     $ 0.31     $ 0.26  
Shares used in calculation of basic EPS
    25,977       25,768       25,491  
Shares used in calculation of diluted EPS
    26,786       26,589       26,402  
                         
    Percentage of Revenues
    Jan 02   Sep 26   Dec 28
    2005   2004   2003
     
Revenues
    100.0 %     100.0 %     100.0 %
Cost of sales
    28.7 %     28.1 %     28.7 %
Labor
    32.2 %     32.3 %     32.0 %
Partner bonus
    0.3 %     0.3 %     0.3 %
Operating
    14.3 %     14.2 %     13.8 %
Occupancy
    5.6 %     5.7 %     5.3 %
     
Restaurant operating profit
    18.9 %     19.4 %     19.9 %
General & administrative
    4.4 %     5.1 %     5.3 %
Depreciation & amortization
    3.6 %     3.8 %     3.7 %
Preopening expenses
    1.1 %     1.2 %     2.0 %
Partner investment expense
    0.8 %     1.0 %     0.6 %
     
Income from operations
    9.1 %     8.4 %     8.4 %
Interest (expense) income and other income
    0.2 %     0.1 %     0.1 %
Minority interests
    -1.4 %     -1.5 %     -1.3 %
     
Income before provision for income taxes
    7.8 %     7.0 %     7.1 %
Provision for income taxes
    -2.5 %     -2.2 %     -2.4 %
     
Net income
    5.4 %     4.8 %     4.7 %
     

Certain percentage amounts do not sum to total due to rounding.

Page 3 of 10

 


 

P.F. Chang’s China Bistro, Inc.


Consolidated Statements of Income
(In thousands, except per share amounts)
(Preliminary and Unaudited)
                 
    53 Weeks Ended   52 Weeks Ended
    Jan 2   Dec 28
    2005   2003
     
Revenues
  $ 706,941     $ 539,917  
Cost of sales
    200,736       152,788  
Labor
    231,575       174,989  
Partner bonus
    1,750       1,439  
Operating
    99,528       73,660  
Occupancy
    39,801       30,559  
     
Restaurant operating profit
    133,551       106,482  
General & administrative
    34,738       28,768  
Depreciation & amortization
    25,658       19,255  
Preopening expenses
    7,847       8,654  
Partner investment expense
    17,671       4,196  
     
Income from operations
    47,637       45,609  
Interest (expense) income and other income
    612       466  
Minority interests
    (10,078 )     (7,887 )
     
Income before provision for income taxes
    38,171       38,188  
Provision for income taxes
    (11,218 )     (12,800 )
     
Net income
  $ 26,953     $ 25,388  
     
Basic net income per share
  $ 1.05     $ 1.00  
Diluted net income per share
  $ 1.01     $ 0.97  
Shares used in calculation of basic EPS
    25,727       25,345  
Shares used in calculation of diluted EPS
    26,575       26,250  
                 
    Jan 2   Dec 28
    2005   2003
     
Revenues
    100.0 %     100.0 %
Cost of sales
    28.4 %     28.3 %
Labor
    32.8 %     32.4 %
Partner bonus
    0.2 %     0.3 %
Operating
    14.1 %     13.6 %
Occupancy
    5.6 %     5.7 %
     
Restaurant operating profit
    18.9 %     19.7 %
General & administrative
    4.9 %     5.3 %
Depreciation & amortization
    3.6 %     3.6 %
Preopening expenses
    1.1 %     1.6 %
Partner investment expense
    2.5 %     0.8 %
     
Income from operations
    6.7 %     8.4 %
Interest income and other income
    0.1 %     0.1 %
Minority interests
    -1.4 %     -1.5 %
     
Income before provision for income taxes
    5.4 %     7.1 %
Provision for income taxes
    -1.6 %     -2.4 %
     
Net income
    3.8 %     4.7 %
     

Certain percentage amounts do not sum to total due to rounding.

Page 4 of 10

 


 

P.F. Chang’s China Bistro, Inc.


Supplemental Financial Information
(In thousands, except per share amounts)
(Preliminary and Unaudited)
                         
    14 Weeks Ended January 2, 2005
 
    Total     Bistro     Pei Wei  
     
Revenues
  $ 199,270     $ 169,695     $ 29,575  
Cost of sales
    57,157       48,660       8,497  
Labor
    64,235       54,285       9,950  
Partner bonus
    508       472       36  
Operating
    28,430       23,984       4,446  
Occupancy
    11,188       9,359       1,829  
     
Restaurant operating profit
    37,752       32,935       4,817  
General & administrative
    8,785       7,192       1,593  
Depreciation & amortization
    7,117       5,979       1,138  
Preopening expenses
    2,181       1,715       466  
Partner investment expense
    1,615       1,375       240  
     
Income from operations
    18,054       16,674       1,380  
Interest (expense) income and other income
    374       374        
Minority interests
    (2,831 )     (2,535 )     (296 )
     
Income before provision for income taxes
    15,597       14,513       1,084  
             
Provision for income taxes
    (4,913 )                
 
                     
Net income
  $ 10,684                  
 
                     
Basic net income per share
  $ 0.41                  
Diluted net income per share
  $ 0.40                  
Shares used in calculation of basic EPS
    25,977                  
Shares used in calculation of diluted EPS
    26,786                  
                         
    Percentage of Revenues
 
    Total   Bistro   Pei Wei
     
Revenues
    100.0 %     100.0 %     100.0 %
Cost of sales
    28.7 %     28.7 %     28.7 %
Labor
    32.2 %     32.0 %     33.6 %
Partner bonus
    0.3 %     0.3 %     0.1 %
Operating
    14.3 %     14.1 %     15.0 %
Occupancy
    5.6 %     5.5 %     6.2 %
     
Restaurant operating profit
    18.9 %     19.4 %     16.3 %
General & administrative
    4.4 %     4.2 %     5.4 %
Depreciation & amortization
    3.6 %     3.5 %     3.8 %
Preopening expenses
    1.1 %     1.0 %     1.6 %
Partner investment expense
    0.8 %     0.8 %     0.8 %
     
Income from operations
    9.1 %     9.8 %     4.7 %
Interest (expense) income and other income
    0.2 %     0.2 %     0.0 %
Minority interests
    -1.4 %     -1.5 %     -1.0 %
     
Income before provision for income taxes
    7.8 %     8.6 %     3.7 %
             
Provision for income taxes
    -2.5 %                
 
                     
Net income
    5.4 %                
 
                     

Certain percentage amounts do not sum to total due to rounding.

Page 5 of 10

 


 

P.F. Chang’s China Bistro, Inc.


Supplemental Financial Information
(In thousands, except per share amounts)
(Preliminary and Unaudited)
                         
    53 Weeks Ended January 2, 2005
 
    Total     Bistro     Pei Wei  
     
Revenues
  $ 706,941     $ 611,468     $ 95,473  
Cost of sales
    200,736       173,128       27,608  
Labor
    231,575       199,722       31,853  
Partner bonus
    1,750       1,630       120  
Operating
    99,528       85,073       14,455  
Occupancy
    39,801       33,592       6,209  
     
Restaurant operating profit
    133,551       118,323       15,228  
General & administrative
    34,738       28,595       6,143  
Depreciation & amortization
    25,658       21,804       3,854  
Preopening expenses
    7,847       5,774       2,073  
Partner investment expense
    17,671       15,075       2,596  
     
Income from operations
    47,637       47,075       562  
Interest income and other income
    612       612        
Minority interests
    (10,078 )     (9,177 )     (901 )
     
Income before provision for income taxes
    38,171       38,510       (339 )
             
Provision for income taxes
    (11,218 )                
 
                     
Net income
  $ 26,953                  
 
                     
Basic net income per share
  $ 1.05                  
Diluted net income per share
  $ 1.01                  
Shares used in calculation of basic EPS
    25,727                  
Shares used in calculation of diluted EPS
    26,575                  
                         
    Percentage of Revenues
 
    Total     Bistro     Pei Wei  
     
Revenues
    100.0 %     100.0 %     100.0 %
Cost of sales
    28.4 %     28.3 %     28.9 %
Labor
    32.8 %     32.7 %     33.4 %
Partner bonus
    0.2 %     0.3 %     0.1 %
Operating
    14.1 %     13.9 %     15.1 %
Occupancy
    5.6 %     5.5 %     6.5 %
     
Restaurant operating profit
    18.9 %     19.4 %     16.0 %
General & administrative
    4.9 %     4.7 %     6.4 %
Depreciation & amortization
    3.6 %     3.6 %     4.0 %
Preopening expenses
    1.1 %     0.9 %     2.2 %
Partner investment expense
    2.5 %     2.5 %     2.7 %
     
Income from operations
    6.7 %     7.7 %     0.6 %
Interest income and other income
    0.1 %     0.1 %     0.0 %
Minority interests
    -1.4 %     -1.5 %     -0.9 %
     
Income before provision for income taxes
    5.4 %     6.3 %     -0.4 %
             
Provision for income taxes
    -1.6 %                
 
                     
Net income
    3.8 %                
 
                     

Certain percentage amounts do not sum to total due to rounding.

Page 6 of 10

 


 

P.F. Chang’s China Bistro

Supplemental Sales Information

Year of Unit Opening (1)

                                                                         
    Pre-1998     1998     1999     2000     2001     2002     2003     2004     Total  
 
                                                                       
Units
    13       10       13       16       13       14       18       18       115  

Sales (000)

                                                                         
1Q04
    21,212       15,241       18,758       23,801       19,194       17,970       24,724       3,901       144,799  
2Q04
    20,898       14,962       18,803       23,680       18,573       17,340       24,114       8,842       147,211  
3Q04
    20,591       15,185       19,036       23,974       18,258       17,293       24,285       11,142       149,764  
4Q04
    22,459       16,296       20,536       25,749       19,912       18,908       25,640       20,196       169,695  
2004
    85,159       61,683       77,133       97,203       75,936       71,511       98,762       44,082       611,468  

Average Weekly Sales (AWS)

                                                                         
1Q04
    125,514       117,235       110,996       114,427       113,573       98,734       105,656       95,145       111,213  
2Q04
    123,655       115,091       111,261       113,844       109,898       95,276       103,049       93,074       108,562  
3Q04
    121,838       116,805       112,637       115,260       108,037       95,018       103,781       92,086       108,367  
4Q04
    123,402       116,398       112,832       114,949       109,404       96,469       101,747       93,937       107,880  
2004
    123,598       116,382       111,949       114,626       110,212       96,376       103,524       93,394       108,938  

Year-Over-Year Change in AWS (3)

                                                                         
1Q04
    2.7 %     0.4 %     3.7 %     6.1 %     5.7 %     3.9 %     -21.7 %           1.4 %
2Q04
    1.3 %     -0.1 %     2.6 %     3.3 %     3.6 %     4.5 %     -14.0 %           -0.5 %
3Q04
    1.2 %     2.2 %     5.2 %     4.2 %     4.4 %     6.5 %     -5.9 %           0.9 %
4Q04
    2.1 %     0.1 %     4.3 %     2.3 %     0.9 %     3.2 %     -5.9 %           -1.4 %
2004
    1.8 %     0.7 %     3.9 %     4.0 %     3.7 %     4.5 %     -7.9 %           -2.0 %

Year-Over-Year Change Comp Store Sales (2) (3)

                                                                         
Units
    13       10       13       16       13       14       7             86  
 
                                                                       
1Q04
    2.7 %     0.4 %     3.7 %     6.1 %     5.7 %     6.7 %                 4.2 %
2Q04
    1.3 %     -0.1 %     2.6 %     3.3 %     3.6 %     5.0 %     -13.0 %           2.5 %
3Q04
    1.2 %     2.2 %     5.2 %     4.2 %     4.4 %     6.5 %     -1.7 %           3.6 %
4Q04
    2.1 %     0.1 %     4.3 %     2.3 %     0.9 %     3.2 %     -1.1 %           2.0 %
2004
    1.8 %     0.7 %     3.9 %     4.0 %     3.7 %     5.2 %     -2.1 %           3.0 %


(1)   Includes all restaurants opened in the period indicated.
 
(2)   A unit becomes comparable in the eighteenth month of operation.
 
(3)   The 53rd week of fiscal 2004 has been excluded for comparative purposes.

Page 7 of 10

 


 

Pei Wei Asian Diner

Supplemental Sales Information

Year of Unit Opening (1)

                                                 
    2000     2001     2002     2003     2004     Total  
     
 
                                               
Units
    1       4       11       17       20       53  

Sales (000)

                                                 
1Q04
    873       2,297       5,918       8,935       1,234       19,257  
2Q04
    864       2,203       5,750       8,758       4,816       22,391  
3Q04
    834       2,094       5,583       8,853       6,886       24,249  
4Q04
    945       2,332       6,151       9,486       10,661       29,575  
2004
    3,517       8,926       23,402       36,031       23,597       95,473  

Average Weekly Sales (AWS)

                                                 
1Q04
    67,145       44,170       41,385       40,427       41,147       41,954  
2Q04
    66,490       42,368       40,210       39,628       43,388       41,466  
3Q04
    64,145       40,263       39,042       40,059       40,985       40,618  
4Q04
    67,526       41,649       39,943       39,857       41,002       40,963  
2004
    66,349       42,104       40,141       39,990       41,470       41,188  

Year-Over-Year Change in AWS (3)

                                                 
1Q04
    1.7 %     -2.3 %     4.1 %     -21.4 %           -4.7 %
2Q04
    4.1 %     -0.3 %     1.8 %     -23.2 %           -6.5 %
3Q04
    3.9 %     -0.2 %     1.2 %     -14.5 %           -4.9 %
4Q04
    7.3 %     2.6 %     3.4 %     -0.9 %           1.3 %
2004
    4.2 %     -0.1 %     2.6 %     -10.9 %           -3.3 %

Year-Over-Year Change Comp Store Sales (2) (3)

                                                 
Units
    1       4       11       8             24  
 
                                               
1Q04
    1.7 %     -2.3 %     3.4 %                 1.6 %
2Q04
    4.1 %     -0.3 %     1.8 %     -2.7 %           1.3 %
3Q04
    3.9 %     -0.2 %     1.2 %     0.5 %           1.0 %
4Q04
    7.3 %     2.6 %     3.4 %     3.7 %           3.6 %
2004
    4.2 %     -0.1 %     2.4 %     2.1 %           2.0 %


(1)   Includes all restaurants opened in the period indicated.
 
(2)   A unit becomes comparable in the eighteenth month of operation.
 
(3)   The 53rd week of fiscal 2004 has been excluded for comparative purposes.

Page 8 of 10

 


 

Reconciliation of fiscal 2003 52-week year to fiscal 2004 53-week year

Bistro

Year-Over-Year Change in AWS

                                                                         
    Pre-1998     1998     1999     2000     2001     2002     2003     2004     Total  
     
Units
    13       10       13       16       13       14       18       18       115  
 
                                                                       
4Q04
    3.9 %     1.8 %     6.4 %     4.4 %     3.3 %     5.8 %     -3.7 %           0.7 %
2004
    2.3 %     1.1 %     4.5 %     4.5 %     4.2 %     5.1 %     -7.2 %           0.6 %

Year-Over-Year Change Comp Store Sales

                                                                         
Units
    13       10       13       16       13       14       7             86  
 
                                                                       
4Q04
    11.9 %     9.6 %     14.6 %     12.4 %     11.3 %     13.9 %     10.2 %           12.2 %
2004
    4.2 %     3.0 %     6.5 %     6.5 %     6.3 %     8.2 %     3.7 %           5.7 %

Pei Wei

Year-Over-Year Change in AWS

                                                 
    2000     2001     2002     2003     2004     Total  
     
Units
    1       4       11       17       20       53  
 
                                               
4Q04
    8.4 %     3.8 %     4.1 %     0.0 %           2.2 %
2004
    4.5 %     0.2 %     2.8 %     -10.7 %           -3.0 %

Year-Over-Year Change Comp Store Sales

                                                 
Units
    1       4       11       8             24  
 
                                               
4Q04
    16.8 %     11.8 %     12.2 %     13.1 %           12.7 %
2004
    6.5 %     2.1 %     4.7 %     7.6 %           4.8 %

The Company’s 2003 fiscal year was 52 weeks long, and its 2004 fiscal year was 53 weeks long. Management believes that the presentation on the previous pages of the year-over-year changes in average weekly sales and comp store sales for the 4th Quarter of 2004 and the entire year 2004 excluding the 53rd week in the 4th Quarter of 2004 is a more meaningful and useful gauge of the Company’s performance because it makes consistent the length of the periods on which the comparison is based. The information set forth above is a reconciliation of the year-over-year changes in average weekly sales and comp store sales for the periods indicated including the 53rd week to the amounts provided on the previous pages.

Page 9 of 10

 


 

P.F. Chang’s China Bistro, Inc.

Development Schedule

                                 
    P. F. Chang’s China Bistro
 
    1Q05     2Q05     3Q05     4Q05  
 
                               
Units opened
    1                          
Units under construction
    1       5       3          
Units in development
                    3       5  
Units closed
    (1 )                        
     
 
                               
Total new unit development
    1       5       6       5  
 
                               
Existing units
    115       116       121       127  
     
 
                               
Total units
    116       121       127       132  
     
                                 
    Pei Wei Asian Diner
 
    1Q05     2Q05     3Q05     4Q05  
 
                               
Units opened
    1                          
Units under construction
            4                  
Units in development
            5       8       8  
     
 
                               
Total new unit development
    1       9       8       8  
 
                               
Existing units
    53       54       63       71  
     
 
                               
Total units
    54       63       71       79  
     

Page 10 of 10

 

EX-99.2 3 p70261exv99w2.htm EXHIBIT 99.2 exv99w2
 

Exhibit 99.2

Conference Call Transcript

PFCB — Q4 2004 P.F. Chang’s China Bistro, Inc. Earnings Conference Call

Event Date/Time: Feb. 16. 2005 / 12:00PM ET
Event Duration: 49 min

CORPORATE PARTICIPANTS

Bert Vivian
P.F. Chang’s China Bistro, Inc. — President

Kristina Cashman
P.F. Chang’s China Bistro, Inc. — CFO & Secretary

Russell Owens
P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

CONFERENCE CALL PARTICIPANTS

John Glass
CIBC World Markets — Analyst

Dennis Forst
KeyBanc — Analyst

Craig Bibb
Hambrecht — Analyst

Ashley Woodruff
Bear Stearns — Analyst

Janice Meyer
First Boston — Analyst

Mark Kalinowski
Smith Barney — Analyst

Steven Spence
Longbow Research — Analyst

Bryan Elliott
Raymond James — Analyst

Eric Wold
Merriman Curhan Ford — Analyst

John Ivankoe
JP Morgan — Analyst

Kevin Lake
Pauly News Capital Management — Analyst

Fitzhugh Taylor
Banc of America — Analyst

 


 

PRESENTATION

Operator

Good morning and welcome to the fourth quarter 2004 earnings release conference call.

I would now like to introduce Bert Vivian, President of P.F. Chang’s China Bistro. Thank you may begin.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Good morning everyone. Joining me today is Rick Federico, our Chairman and CEO, Kristina Cashman, CFO, and Russell Owens, President Pei Wei Diner.

We are going to cover a lot of topics today, some of which will not be rooted in historical fact. Consequently, not only do we prescribe a thorough reading of our SEC filings to all of our investors, we caution everyone regarding the murkiness of our own crystal ball when it comes to forward-looking statements or projections that we make today.

The problem with year-end conference calls in my viewpoint is that the fourth quarter seemed like a lifetime ago. Accordingly, our comments are going to be fairly limited with respect to the fourth quarter and a little bit more expansive when it comes to 2005.

In a nutshell, the fourth quarter ended up exactly where we thought it would with net income of $10.7 million. As is usually the case, how we reached our destination involved a few more twists and turns than we anticipated.

Both concepts modestly exceeded their revenue expectations. From a cost standpoint, produce was the big surprise in the fourth quarter. For instance, The Bistro suffered sequential cost of sales pressure of 80 basis points, 60 of those 80 basis points were due to produce costs. All the other line items in our restaurant operating income statement were fairly well-behaved and in line with our expectations.

Our press release today is couched under a lovely phrase of preliminary and unaudited. As of last week, we were prepared to file our 10-K today. Unfortunately, the ever shifting tides of accounting interpretation have precluded that filing. As soon as everyone agrees on how we should account for tenant improvement dollars, rent holidays, and a variety of other lease topics, we will file our 10-K.

We did incur roughly $150,000 in additional straight line rent expense in the fourth quarter that related to the synchronization of our rent, rental obligation term and our leasehold depreciable life.

Looking at 2004 as a whole, and cutting through all the accounting flutter, we grew sales at existing restaurants at both concepts, we deployed about $63 million of capital to open 18 new Bistros and 20 new Pei Wei Asian diners. Return on invested capital improved at both concepts. We ended the year with $71 million in cash, an increase of $21 million from last year. All in all it wasn’t a great year but a solid one.

Now let’s go on to 2005. As we did last year, we will use cash on hand to fund our new unit development of 18 Bistros and 26 Pei Wei Asian diners. We expect to deploy about $70 to $75 million of capital to accomplish our development plan, which is a little bit back end weighted (ph) this year as compared to last. The Bistro’s new units will stretch across 13 states and enter six new markets. Pei Wei will continue to develop in existing markets as well as expand to Minneapolis, Tennessee, North Carolina, the greater DC area, and Florida.

One other item of note on the development side, we closed our original Bistro here in Phoenix at the beginning of January. Our lease had expired, and we could not come to a mutual agreement with our landlord as to the value of a renewal term. We will be opening a new restaurant near the original location in the fourth quarter.

In a short term, this is not a great trade for us. We’re losing a very profitable restaurant, and we are carrying the cost of the management team for virtually the entire year. So in 2005, we will be negatively impacted by this decision. Longer-term, we like our positioning in the market and believe that we can drive attractive returns on the incremental capital.

As always our goal is to increase sales at each and every restaurant. Our 2005 plan contemplates comp store sales growth of 1.5% to 2% at both brands. Currently, the Bistro is within that range while Pei Wei is overachieving a bit.

Now the next part is either a really good news or just wishful thinking on our part. We expect to improve the Bistro restaurant operating margins in 2005. Now after declining 80 basis points in 2004, one could argue that is not much of a statement. However, it is a change in trend and one that we believe will come to fruition.

Pei Wei also expects restaurant operating margins to modestly improve. So what is our optimism based on? We think cost of sales will be flat to slightly down. Labor should play to roughly the same tune. Operating expenses will be slightly up, owing to an increase in the cost of restaurant supplies that are tied to fuel costs. In other words, our paper and plastic products. Occupancy looks to be a push to perhaps slightly better. On balance, we hope to win on three of these four line items this year.

 


 

A few other items that are baked into our thoughts for 2005. We have recently modified our operational support structure at the Bistro. In essence we have carved the country into four pieces and promoted four of our market partners to a regional vice president position. As part of this transition, we will be repurchasing the majority of their partnership interests in the first quarter. This is why we are forecasting a decline in Bistro minority interest as a percentage of sales from year to year.

Multi unit supervision currently consists of four regional vice president and18 market partners at the Bistro. On a percentage basis, we have reduced Bistro minority interest from 15% per new restaurant to 10%.

After nine years, we have modified our minority interest participation by our partners to reflect the increased in value of the brand. In 2005, we will take a partner investment charge of approximately 230,000 per new restaurant as compared to roughly 275,000 per restaurant in 2004.

Pei Wei Asian diner partner investment charge will increase on a per restaurant basis from 60,000 in 2004 to about 65,000 in 2005. We will be moving to our new home office in the third quarter of this year. One time G&A cost associated with that move will be roughly $300,000.

Another piece of G&A expense relates to our research and development on the third concept. We will spend about three-quarters of a million this year with the intention of opening a single restaurant in 2006.

In addition, we will spend a few capital dollars on this concept towards the end of the year. We have not included stock option expense in our 2005 forecast because we’re not quite sure how to calculate it just yet.

And finally, our tax rate will return to 32.5% in 2005 after being one percentage point lower in 2004 due to some of the onetime items that impacted us last year. I think that takes care of the laundry list of unusual items for ‘05.

One last tidbit before we turn the call open to questions is, in our press release you may have seen that we added a cost center to our 2005 forecast called shared services. A bit of explanation there, we burdened each concept with its specific support cost. For those disciplines here that touched all concepts, for example, the finance and accounting group, we have included those costs in shared services. A little bit more data for you to chew on quarter to quarter.

Operator, if you would not mind, let’s open up to questions

QUESTION AND ANSWER

Operator

Thank you.

Our first question today is from John Glass.

John Glass - CIBC World Markets — Analyst

Good morning. Could you go back and remind us again what you’re doing with the market Partners? Is it is the elimination of the program? Why are a reducing the stake — please walk through what is changing?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

A couple things, actually. We made the decision to modify our overall structure basically because the structure brought us this far in our life. As we looked over the next five to 10 years we realized that we were going to have to make some modifications to that in order to properly grow the Bistro system. This is more evolutionary than revolutionary with respect to the structure. With that we have promoted some market partners to regional role. We have also promoted some other individuals into market partner roles. So we have added some few people to the multiunit supervision.

With respect to our partner program, we still will participate with our partners in all of our new restaurants. Nothing is changing from that standpoint. The percentage of their participation will change a little bit. As you may recall, historically we have always carved off about 15% of each restaurant for our partners to participate in. We’re simply scaling that back to about 10%.

And its really is due to the fact after nine or 10 years we believe that the piece of the pie that are partners participate has grown. Certainly the risk in opening a China Bistro has decreased over the years with our partners. Therefore, we scale back that participation. They will still be partners in each and every new restaurant. We do not foresee any change as we move forward on that front.

John Glass - CIBC World Markets — Analyst

Is it only for go forward restaurant or —?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

That is correct. Only on go forward restaurants.

John Glass - CIBC World Markets — Analyst

And it is still three people splitting 10% instead of 15.

 


 

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

That is correct.

John Glass - CIBC World Markets — Analyst

Okay. How much details of the original unit volume of that — weekly sales of that unit, how much do we X out going forward?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I will let you kind of guesstimate on that a little bit John. I will say that our original restaurant here in the Phoenix area was a very profitable restaurant and a very successful restaurant. There was great anks (ph) over the decision to close that. Long-term, is the right decision. Short term you know we are going to take in the shorts little bit in ‘05.

John Glass - CIBC World Markets — Analyst

Got it. Okay, thank you.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You bet.

Operator

Thank you. Our next question is from Dennis Forst. Please state your company name.

Dennis Forst - KeyBanc — Analyst

KeyBanc. Good morning. I wanted to ask about price changes going forward first of all.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

With respect in terms of the plans that we have laid out in front of you Dennis, there isn’t any pricing on the Bistro front. I believe the Pei Wei guys are thinking about a modest price increase at some point in time in the year, I think it’s something less than 1%. We will be ever watchful. You will know there is some minimum wage activity that’s going to impact some states this year. So, we maybe

fairly targeted perhaps with respect to price increases. But right now we don’t have anything baked into our thoughts.

Dennis Forst - KeyBanc — Analyst

Okay and the Bistro I remember I had about a 1% in April and another percent certainly near the end of the year?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Yeah, we at the Bistro we implemented a price increase in the fourth quarter of last year. The fact of the matter is it got into the quarter very late, so it was modest if anything in the fourth quarter. In 2005, currently we have got about 2% price to Bistro. 1% of that or half of that will drop off after the first quarter and then through quarters two to four you know we will have that other 1%. Again we may do something at some point of time this year. Our preference is not to, but we will just see how that goes.

Dennis Forst - KeyBanc — Analyst

Okay and then more on that market partner change. The 10% will be broken up how between the three partners?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Basically it will be split between our culinary partner, our operating partner at the unit level and a market partner.

Dennis Forst - KeyBanc — Analyst

In what type of percentages?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

The operating partner will receive five; the culinary partner two and the market partner three.

Dennis Forst - KeyBanc — Analyst

Okay. In each point, costs how much now or have you changed that?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

No. We have not changed their buy in.

Dennis Forst - KeyBanc — Analyst

Okay, very good. Thank you.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You bet.

 


 

Operator

Thank you. Our next question is from Craig Bibb. Please state your company name.

Craig Bibb - Hambrecht — Analyst

Hambrecht. Could you talk about what the expense pressures you had on the operating expense line or the occupancy line is it looks like that overwrote the leverage from the 53rd week?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

In the fourth quarter?

Craig Bibb - Hambrecht — Analyst

Yeah in the fourth quarter.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You know the occupancy line; I think we did get a little bit of leverage. When it comes to operating expenses, there is a variety of things in there. I think if you look sequentially from third quarter to fourth quarter, there wasn’t much change. Many of our operating expenses are variable in nature and aren’t fixed. So, we didn’t necessarily expect to see much leverage on that one.

Kristina Cashman - P.F. Chang’s China Bistro, Inc. — CFO & Secretary

As you recall as Bert mentioned earlier, the one time catch-up charge that we had relating to some of the lease issues was recorded in the occupancy line in the fourth quarter as well.

Craig Bibb - Hambrecht — Analyst

Great. Okay. Thank you.

Operator

Thank you. Our next question is from Ashley Woodruff. Please state your company name.

Ashley Woodruff - Bear Stearns — Analyst

Hi, Bear Stearns. First on the relocation of the original Bistro restaurant, do you have more restaurants that don’t have the lease renewal option?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

To my knowledge actually that is the only one. We had a 10-year lease at the fashion square property with no renewals.

Ashley Woodruff - Bear Stearns — Analyst

Okay and then could you elaborate on the (inaudible) deal that you will start working on this year? What price range do you want it to be in, what type of cuisine? Just a little more detail on that and will you do it as a joint venture, or will you do it all internally?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I will give you precious little detail on that Ashley. The fact of matter is if we do think there is an opportunity in Asian. We won’t stray from those roots. I will not characterize it other than Asian. My guess is it is going to be at a price point that is slightly higher than the Bistro. And we’re going to embark on this endeavor solely company owned. We will not be joint venturing with anyone outside of the company.

Ashley Woodruff - Bear Stearns — Analyst

Do you think you’ll set up a market partner structure like you have at Pei Wei and PF Chang?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I would be shocked if we didn’t. We are early on in our thought process, as you might expect, on lots of fronts. So, the details are fairly sparse. Right now we are beginning work. We’re dedicated to resources internally. We’re obviously spending money this year on the project and we hope to see something next year. You know we will build a restaurant and see how it works. If it does well, then maybe there will be a second one. If it doesn’t then we will admit that we’re wrong and go on.

Ashley Woodruff - Bear Stearns — Analyst

Okay thank you.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You bet.

Operator

Thank you. Our next question is from Janice Meyer and please state your company name.

 


 

Janice Meyer - First Boston — Analyst

Hi, Janice Meyer with First Boston. As you pointed out Bert at the beginning of the call that you got the end result of the pieces were different than you thought. If you look into ‘05, which of the pieces do you think maybe have the risk of coming in different than your projecting?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Well.

Janice Meyer - First Boston — Analyst

Sorry.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You are asking me that question? I think that you know by and large, they all contain a certain amount of risk. You know sales drives our business. You know if we miss sales, we missed everything.

Janice Meyer - First Boston — Analyst

Right. But I don’t mean you know if me missed sales we missed everything. I mean you know is there anything specifically you have looked at that you know with minimum wage legislation and no pricing, do you know there you might or little pricing, there you might have the biggest risk of maybe labor pressure?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I said sales drives everything. But generally the fact of the matter is, you know as we saw in the fourth quarter, if there is some plague or pestilence that hurts us from a produce stand point, there is risk there. You know we are — you know produce is an important piece of the puzzle for us. Both at the Bistro and Pei Wei and that’s one of the things that frankly we have a fairly limited amount of control over. We do contract on produce. But again if there is not less, that contract doesn’t do you a whole lot of good. So, I would caution everyone, I think there is always a risk. I mean you have known us for a long time.

We try and lay out a fairly balanced viewpoint on how things are going — how we think things are going to happen. You know I am really cautious right now. When we talk about earnings, because the rules seem to change from day to day. But everything as we know today, as we laid it out we think it’s a very fair plan. You know I don’t think it’s necessarily going to be an EC plan to execute against, nor do I think that it’s going to be overly difficult. So, it’s a fair plan as we look into 2005. Well a lot of things as they always do have to go right you know for us to hit on all marks. You know we are going to do our very best to hit the mark that we have laid out for everybody. And you know we will see how it goes through the rest of the year.

Janice Meyer - First Boston — Analyst

Thank you.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You bet.

Operator

Thank you. Our next question is from Mark Kalinowski and please state your company name.

Mark Kalinowski - Smith Barney — Analyst

Hi, Smith Barney. Two questions pretty much on the same topic though. First, it looks like just in general there is a lot of casual dining chains that have reported out performance on the same store sales front for January. Sounds like PF Chang’s is not doing that. I am just wondering if that concerns you at all. And second is booking over a longer term, do you think that similar to cheesecake factory, the proper way to view your stock is this more of a unit growth story as opposed to a same store sales story? Thanks.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Sure Mark. On the first point, in terms of over or under performance in January, I am not sure how to respond to that. You know we — again we baked into our thoughts of 1.5% to 2% type of numbers. As I mentioned the Bistro was right within that range. And Pei Wei is overachieving at this point. So, I think we’re doing a pretty good job from the sales perspective. How should we look at our company in terms of the growth story? I think that in this business, growth comes from new units. There is a modest amount of growth obviously that comes from, comp store sales, but in any given year — you know the math better than anyone the fact is growth comes from new units. So, I think that’s what most people understand about our business. We think both of our concepts have great growth potential as we move forward. We are obviously toeing around with the thought of another concept simply because we think there’s an opportunity in the marketplace.

Mark Kalinowski - Smith Barney — Analyst

Thank you.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

You bet.

 


 

Operator

Thank you. Our next question is from Steven Spence and please state your company name.

Steven Spence - Longbow Research — Analyst

Hi, it’s Longbow Research. This is kind of a detailed question. But looking at your guidance for the first quarter, it seems to be based on average weekly sales at the Bistro of about 108,000. And this is substantially lower than what you reported for last year’s first quarter. And I wonder how that takes trend with the increase in same-store sales or is that can’t all be due to the Bistro closing, can it?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Well, you have answered part of the question yourself. One of the issues with that has to do with the Bistro closing. More importantly there is a couple of things. One is — is that this is a little bit of an oddity last year in the first quarter, the first week of the first quarter included the week from Christmas to New Year’s, which was a gangbusters week. This year it does not include that in the first quarter. Consequently, there is a little bit of difference in terms of average weekly sales and it actually that’s only one week it was a big week.

Steven Spence - Longbow Research — Analyst

Okay, thanks.

Operator

Thank you. Our next question is from Bryan Elliott and please state your company name.

Bryan Elliott - Raymond James — Analyst

Your company name.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Bryan, you can ask two questions. Bryan?

Bryan Elliott - Raymond James — Analyst

Thank you. Just trying to add a little entertainment value.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

God love you.

Bryan Elliott - Raymond James — Analyst

Well, I have a simple question for Kristina and then a big picture question. First, is there a cents per share impact of the extra week? And any you know margin leverage created by the extra week, or all the costs accrued weekly? And then secondly, just you know have Russ expound a bit on what you’re seeing at Pei Wei with respect to maturity in the oldest stores? Are we seeing increased or less and any efficiencies in the cost structure as we get down the learning curve on new markets and new stores is there better or any change in consumer acceptance initially as you’re moving into new markets? And just sort of an update on the maturity curve at Pei Wei.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Hey, Bryan I will take the extra week question. I mean yes there is certainly there is some benefit to that extra week. When everything is equal. I will tell you that produce and a whole lot of flooding in California took away a lot of our leverage. Okay?

Bryan Elliott - Raymond James — Analyst

Fair enough. Pei Wei. You know I can’t I am a bit particular about things like that. So, if I just took 14 over 13, would that be an accurate assumption of what the incremental net income in EPS when actually your week closed?

Kristina Cashman - P.F. Chang’s China Bistro, Inc. — CFO & Secretary

That was a value mentioned Bryan. We still have a number of fixed costs. An extra week of salaries and such that we had purely because there was an extra week. So, you cannot actually do the calculation that you are referring to and get an actual answer.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

There is a little bit of leverage Bryan but it’s not that much.

Bryan Elliott - Raymond James — Analyst

Fair enough. More importantly, how is Pei Wei going?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Pei Wei is going great. We had a strong finish to the year. I’m very happy where our operating performance stands in new stores and mature stores. New store openings from a productivity standpoint gets where we want them to be sooner because we are opening stores with managers and partners that have some experience. We are relocating managers to newer markets. We’re not starting from ground zero in terms of experience within the Pei Wei brand. We

 


 

have better training materials and support based on our experience that we have gathered over the last several years. I feel good about that. Our mature stores continue to perform well. I see nice same store sales gains in some of the higher volume stores. Part of that is brand awareness continues to grow in all markets even though we have been in Arizona for almost five years. The lion’s share of those restaurants are only a couple of years old. Brand awareness gets better every day in these markets.

Looking forward in 2005, we’re going to benefit from that in some areas. In some areas we’re going to go into a brand new markets with brand new partners. Kind of like we did two or three years ago in Florida, Minnesota. Those are going to be a whole new world again for us both in terms of consumers, partners, and folks running our restaurants. We will get you transfers but it’ll be more like it used to be then it was in 2004. The only thing Pei Wei in broad strokes but I am disappointed in — I will go on record at the beginning of the year, our development schedule. We’re looking to hit the low end of the range. We passed out to everyone towards the end of last year, if you look at our new store sales weeks, we’re basically going to do the same number of sales as we did last year on six more restaurant openings. That is not a strategic shift. There’s nothing strategically or thinking in this room that is changing that. It is execution.

I could go through a long laundry list of excuses and reasons. It is harder to get traction in some markets. In our mind we just need to execute better and get more stores in the pipeline and get them developed little sooner. We’re not having any difficulty finding sites that meet our financial criteria. We’re not any less bullish on the brand and its success. In new markets, we’re not over penetrating existing markets, putting restaurants too close to the Pei Wei and Bistros. So it is not anything changing.

The long-term view of the prospects Pei Wei in the unit side, we’re running behind in getting stores open. It is going to be back loaded

in 2005 and that will create margin pressure in the back half of the year. Hopefully we will make it up in 2006.

Bryan Elliott - Raymond James — Analyst

Is that a function of getting real estate deals closed, or is there something else that’s driving that — pushback?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Again, there is a long laundry list. There is a few sites that have had issues with developers and development companies being bought out, the other development companies. There is a couple of issues that maybe even weather-related. There is a long list of reasons . Internally we have built the second team and we were overly optimistic about their productivity. It is getting better every day, but maybe we expected too much too soon from that team. It is not getting them done, not anyone thing. We’re just little behind the curve in the pace. I hope will make it up in 2006 and beyond.

Bryan Elliott - Raymond James — Analyst

Thank you.

Operator

Our next question is from Eric Wold. Please state your company name.

Eric Wold - Merriman Curhan Ford — Analyst

Merriman Curhan Ford. I would like to put in my pitch for the new concept restaurants to be on the west coast. It will make it easier to visit.

Russell Owens - P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

The fine West coast (multiple speakers).

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Phoenix West.

Eric Wold - Merriman Curhan Ford — Analyst

On last question on the real estate and the back waiting, may be update us a little bit on what you’re seeing in terms of construction costs on new units for both Pei Wei and the Bistro and if there are any changes on pre-opening costs, if that would change. This year with units being back way, maybe having to hold on the manager teams longer than usual.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Its Bert. Generally speaking, I would say— this is a list that everyone is aware of. You talk about steel, concrete, lumber. All of those basic commodities have gone up on us. Overall, we’re seeing somewhere between 5 and 10% in terms of increase in our construction cost. From a pre-opening standpoint, I believe the Bistro — our hope is to be pretty much inline with where we were last year. Pei Wei is in the same boat.

Eric Wold - Merriman Curhan Ford — Analyst

Okay, just one follow-up on the new concept. Obviously, its so new and you don’t have to go into a lot of details on it, may be some indication on where the alternate scheme of things, if we think of new concept to develop and the ultimate unit potential for them. Where this might fit in relation to where you see the potential for both Pei Wei and Bistro.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

 


 

The potential for the new concept right now is one. I am not trying to be glib with that, but really is. We’re going to try and build a single great restaurant. If it turns out, it ends up being multiunit concept that would be fabulous. Beyond one, we have no plans.

Eric Wold - Merriman Curhan Ford — Analyst

Is it just one and you don’t see it multiunit. Would you be happy operating just that one? Or do you want to move on from it?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Our goal is not to build a single restaurant. Our approach is that we’re going to build one restaurant and we will evaluate from that point on. It is not worth anybody’s time here to think about one-offs per se. So we clearly think there’s an opportunity in the market. We believe we have an way to attack that opportunity. We will see if we are right.

Eric Wold - Merriman Curhan Ford — Analyst

Thank you.

Operator

our next question is from John Ivankoe. Please state your company name.

John Ivankoe - JP Morgan — Analyst

I’m with JP Morgan. My question is on development at the Bistro this year. Bert, I think in your prepared remarks you mentioned that about a third of the 18 units were being developed in new markets. Could you discuss what those markets are and if possible to compare the markets this year presumably next year that will be new markets — similar markets that you opened in as well as the rate of success that you’ve had in those types of markets? Thanks.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I will try John. I mentioned that we’re going to enter about six new markets in 2005. In order, Jacksonville, Florida, Little Rock, Arkansan, Louisville, Kentucky, Baton Rouge, Boise Idaho, and I believe we’re going to get the Madison, Wisconsin. Our intention and our hope is that those markets will be just as successful as the new markets we entered into in 2004. It is becoming more and more difficult as the Bistro grows to be able to say that we’re entering new markets. The remainder of our development will be in what we broadly defined as existing markets. I think it lays out fairly well in terms of how to spread across the country right now.

John Ivankoe - JP Morgan — Analyst

In terms of units that you opened over the last couple of years, what is your current thinking. Your 2006 pipeline is being filled out at least somewhere near a 150 units. How many units today do you think that you can have with the Bistro or do you think there is still (inaudible) to what you discussed previously?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

We said publicly in the past that we thought there was 175 to 200 Bistros. I think our visibility on that range is getting pretty clear at this point. As you point out, if you carry out just a couple of years, we’re at the low end of that range. As we continue to build the Bistro, we continue to be pleased with the returns at the margin that we are deploying each and every year. That will ultimately decide how many Bistro as we build. The fact of the matter is, if we are 200 or 250 or 300, we’re not necessarily chasing a number, we’re simply going to build restaurants as long as it makes sense. We’ve not seen anything that would cause us to slow up on the accelerator. As you know our development schedule every year is fairly consistent 17, 18, 19 units. We’re not racing anybody in the development of the Bistro. We want to continue to do a good job year in and year out.

The development of Pei Wei plays in perhaps to a part of that period, but the fact of the matter is what we have discovered is that the Bistro and Pei Wei play very well in the same stand box. That is good news on that front. I think Russell and his team will continue to develop around the country. As we mentioned, ultimately, they will pass us in number of number of units. And I think both concepts will end up continuing to develop for a number of years.

John Ivankoe - JP Morgan — Analyst

Great. Thanks.

Operator

Our next question is from Dennis Forst. Please state your company name.

Dennis Forst - KeyBanc — Analyst

KeyBanc. I wanted to get back to the minority interest. Did you purchase much in the way of minority interest in the second half of 2004? You mentioned some repurchasing for those market partners. Could you give us some idea of the magnitude of dollars or interest you’re taking back?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

In the back half of last year were purchased very little in terms of minority interests. In the first quarter of this year we will be purchasing the majority of partnership interest that are being held with our regional vice presidents. The magnitude of that in total was roughly about $10 million.

Dennis Forst - KeyBanc — Analyst

That is approximately what percentage of units if you add them all up?

 


 

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

That is the detail; I will have to get back to you on (inaudible).

Dennis Forst - KeyBanc — Analyst

I wanted just housekeeping; get the number of restaurant weeks by concept in the fourth quarter. I could not reconcile the numbers you gave us both in early January and then today with the number of restaurant weeks.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Fourth quarter of Bistro restaurant weeks in total appears to be 1573.

Dennis Forst - KeyBanc — Analyst

Okay. And Pei Wei?

Kristina Cashman - P.F. Chang’s China Bistro, Inc. — CFO & Secretary

We do not have Pei Wei in front of us. I can get back to you on that.

Dennis Forst - KeyBanc — Analyst

Okay, great. I would love to talk to about that as well as the numbers in the first quarter of ‘05. Can you give us the opening dates of the three restaurants that are opening in the first quarter?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

I’m sorry?

Dennis Forst - KeyBanc — Analyst

Two bistros, one Pei Wei.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

We opened on Monday in Rancho Cucamonga at the Bistro; we will then mid March or so in January in Jacksonville.

Russell Owens - P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

We have already (inaudible) in January.

Dennis Forst - KeyBanc — Analyst

Mid January. Where was that?

Russell Owens - P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

Salt Lake City, its sandy actually, suburb of Salt Lake City.

Dennis Forst - KeyBanc — Analyst

Thanks.

Operator

Our next question is from Kevin Lake (ph). Please state your company name.

Kevin Lake - Pauly News Capital Management — Analyst

Pauly News Capital Management (ph). I wanted to hear some more of your thoughts on the comps. Typical growth restaurant comp is often, is about 3 to 5%. On one hand your units are extremely productive economically. Maybe some things to address are nominal GDP this year is going to be 4 to 5%. So what your thoughts of the 1.5 to 2% comps against that? And then Pei Wei, slightly higher in comps, for growth concept, early stage of growth, often they are higher than what you are expecting. Maybe comment on how you feel about the appropriate purpose of Pei Wei’s current comps? And then what sorts of trade-offs are there for you in thinking about things you can do to increase the comps?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Let me see if I can help you with that. You made a very broad statement with respect to casual dining restaurants, 3 to 5%. I will tell you all of my brethren up there would sell their souls for 3 to 5% every year. You also made a statement that GDP is going to be 4 to 5. We will see if that is the case. In fact the matter is in 2004, the Bistro group comps at 3%. Pei Wei group comps at 2%. Our expectation for 2005, we may do better than that, we may do worse than that. I think we’re going to do everything we can to gross sales at restaurants at each and every restaurant for every year. I think we have done that historically. We do not think that 2005 will be any different.

Kevin Lake - Pauly News Capital Management — Analyst

What is the thing would be unwilling to do to attempt to increase the comps in the short term?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

 


 

We would be unwilling to do anything that compromises our guest’s experience.

Kevin Lake - Pauly News Capital Management — Analyst

Thanks.

Operator

Our next question is from Ashley Woodruff. And please state your company name.

Ashley Woodruff - Bear Stearns — Analyst

Bear Stearns. Question for Bert. Until 2003, the new Bistro units open at relatively low volumes and they ramp up for the next several years. In 2003, new restaurants opened very high and then came down a bit this year. Your new unit openings in 2004 were more normalized. What are your expectations for those next year? Do you think they will ramp up? And then what type of volumes are you factoring in your 2005 new unit opening estimates?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

As you correctly point out, historically we tended to open up at lower volumes and then grow into our shoes as the brand has matured, we are faced with some honeymoon curve particularly in smaller markets. 2003 was an extraordinary class in terms of their opening unit volumes. They came back to us as we expected. 2004 in total was more normal, although even those restaurants in total are probably higher than they were historically a few years ago.

We do expect to gross sales in our 2004 class. As we look into 2005, I’m always hopeful that we will open up in lower volumes and then grow from there simply because I think our team, no matter how well we train them, can do a better job at a lower volume and higher volume. And I think our guests get a better experience. It is great to talk about high opening unit volumes, but the fact is it puts a lot of strain on the system. Ultimately, I think we disappoint some people in those types of volume situations. We want control it. It is what it is. We have to learn to deal with it. But our expectations for 2005 are not different from 2004.

Ashley Woodruff - Bear Stearns — Analyst

Okay. Thanks. And then on the smaller market units, how many did you open in 2004, and how many of those new restaurants opening in 2005? Could you address whether the sales were in line with what you expected or are still running higher?

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

We opened a couple of the smaller markets with a little bit smaller prototype, which you are correctly referring to. We open that in Wichita and El Paso. We just opened in with a small prototype. For those of you don’t know, that is the greater L.A. area. We are testing the smaller prototype in a larger market. You need to be aware that is a standalone unit. We have in line restaurants that are small. For example our, the second restaurant that we never opened it is about 5000 square feet in Newport Beach. We have small units out there. The fact of the matter is a smaller standalone prototype.

We’re going to dip into individual markets, a single store markets, and some larger markets and see how it plays. The volumes we have seen, one of the concerns is, are we going to inhibit our revenue growth, our overall revenue capabilities with a smaller box? We have answered that question, no. We’re pleased so far with the look and feel. What you will see in L.A. is a little bit different than what we did in Wichita and El Paso. We will continue to play with this for 2005 and then see if we want to continue as we going to 2006 and 2007.

Ashley Woodruff - Bear Stearns — Analyst

Okay. Thanks.

Operator

Our next question is from Janice Meyer. Please state your company name.

Janice Meyer - First Boston — Analyst

Hi, I am still at First Boston even though it has been 30 minutes. This is for Russell, Russell could you go over for us again York media plan at a way? As you build new stores, are you building them with an eye towards media efficiency in markets, or store expansion more let’s find great site even if they do not help our media efficiency, they do not help cluster stores?

Russell Owens - P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

Our media plans for 2005 are fairly similar to 2004. We expect to use direct mail on an as needed basis for restaurants that we think sales are not going up as rapidly as we would like to, to build some awareness. In couple cases where we have had road construction or seen sales impacted by things outside of our control, we do it from time to time to say, come on back again, the roads are clear. In the latter half of 2004, we experimented with a little bit of billboard advertising. We are pleased with that, so we might do that again. But it is a pretty minimal dollar amount in total and as a percent of sales.

We do not really have any grander plans in 2005. In terms of looking at our development, I think we’re always looking to penetrate the market quickly and more deeply, partly for the ability to have efficiency but mainly to build brand awareness by the volume of restaurants in a market and to leverage our operational infrastructure and efficiency. We do look for great sites. We do look for Phil insights. We suggest that the site may not be the highest volume site in the market, but it meets our financial criteria and it improves all the other aspects of media efficiency and operational leverage.

Janice Meyer - First Boston — Analyst

 


 

Do you view Pei Wei as ultimately a brand that will be first local and then a national advertiser, a broad media user, unlike the Bistro?

Russell Owens - P.F. Chang’s China Bistro, Inc. — EVP, President — Pei Wei Asian Diner

Yes. I think it will be more of a mediate user. I do not know what that media will look like. It is going to take the long time to get big enough to look at national media. And at the same time I think if you talk to the guys who use it, it is not as effective as it once was. With all of the things going on out there with segmentation in cable and digital radio, I am not sure what the right mechanism will be and time we can afford to it. Yes, we are intending Paraguay to be something that can tap into those arenas path effectively. And the good news is in the meantime we do not need that kind of media now to meet our sales targets. It should be viewed as upside.

Janice Meyer - First Boston — Analyst

Thank you.

Operator

Our next question is from Fitzhugh Taylor. Please state your company name.

Fitzhugh Taylor - Banc of America — Analyst

Banc of America. Bert, just a quick question again on pricing, I was wondering if the lack of pricing plan of the Bistro results from any concerns about you know demand elasticity or you do not think you really need it at this point? Maybe tie that in hand in hand with your expectations on commodities outside of programs for the coming year.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

Fitzhugh, we have always taken the stands that we will adjust pricing when we see long-term shifts in the cost of our business. We don’t necessarily see commodities as long-term shifts. They go up and down from year-to-year. So we tend not to price to commodities, we price to labor and all of the various components of labor. In the long term, labor is an upward sloping line in this business. We do believe that over time we will continue to take price to offset some of those labor pressures. We have always been conservative at the Bistro in terms of passing those costs along to our guests. We would like to try and avoid that this year to a good. We had one price increase late last year. I’m hoping we can hold the line in 2005. We may determine to make some specific price increases in very specific markets, but on a global basis I do not necessarily see that happening.

Fitzhugh Taylor - Banc of America — Analyst

Thank you, Bert.

Operator

Thank you. At this time I show no further questions.

Bert Vivian - P.F. Chang’s China Bistro, Inc. — President

A couple of cleanup items. We plan to release our revenue release for the first quarter on April 6. Our first quarter earnings release will be on April 27. I guess I should mention that we got a few calls this morning wondering if Kristina Cashman was still with us. She is still with us.

Somewhat beaten and battered, but she is still here. Sarbanes-Oxley and the black hole that everyone is swimming in right now has taken a lot of Kristina’s time. Consequently we’ve shifted some of the responsibilities and in particular the Investor Relation’s responsibility to me. I apologize that you will have to deal with me instead of her. Thank you so much everybody. Give me a shout if you have any questions.

Operator

Thank you. And this concludes today’s conference. You may disconnect at this time.

 

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