J. ALEXANDER’S CORPORATION
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(Name of Registrant as Specified in Its Charter)
PRIVET FUND LP
PRIVET FUND MANAGEMENT LLC
RYAN LEVENSON
BEN ROSENZWEIG
TODD DIENER
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(Name of Persons(s) Filing Proxy Statement, if Other Than the Registrant)
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(1)
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Title of each class of securities to which transaction applies:
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(2)
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Aggregate number of securities to which transaction applies:
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(3)
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Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):
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(4)
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Proposed maximum aggregate value of transaction:
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(5)
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Total fee paid:
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o
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Fee paid previously with preliminary materials:
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o
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Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the form or schedule and the date of its filing.
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(1)
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Amount previously paid:
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(2)
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Form, Schedule or Registration Statement No.:
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(3)
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Filing Party:
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(4)
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Date Filed:
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YOUR VOTE IS IMPORTANT!
Please mark, sign and date your GOLD proxy card and return it promptly in the enclosed postage-paid envelope, whether or not you plan to attend the meeting. If you own shares in a brokerage account, your broker cannot vote your shares on the election of directors without your instructions. Therefore, it is imperative that you exercise your right as a shareholder and vote the GOLD card.
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If you have any questions, require assistance in voting your GOLD proxy card,
or need additional copies of the Committee’s proxy materials, please contact
Morrow & Co. at the phone numbers or the email address listed below.
Morrow & Co., LLC
470 West Avenue
Stamford, CT 06902
Shareholders call toll free at: 1-800-607-0088
Banks and brokers call collect at: (203) 658-9400
Email us at: votegold@morrowco.com
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1.
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To elect our [two] director nominees, [Todd Diener and Ryan Levenson] (the “Nominees”), to serve as directors of the Company to hold office until the 2013 annual meeting of shareholders and until their respective successors have been duly elected and qualified, in opposition to certain of the Company’s incumbent directors whose terms expire at the Annual Meeting;
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2.
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To ratify the appointment by the Company’s Audit Committee of KPMG LLP as the Company’s independent registered public accounting firm for fiscal year 2012; and
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3.
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To transact such other business as may properly come before the Annual Meeting or any adjournment or postponement thereof.
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If your Shares are registered in your own name, please sign and date the enclosed GOLD proxy card and return it to The Committee, c/o Morrow & Co., LLC (“Morrow”) in the enclosed postage-paid envelope today.
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●
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If your Shares are held with a broker, you are considered the beneficial owner of the Shares, and these proxy materials, together with a GOLD voting instruction form, are being forwarded to you by your broker. Your broker cannot vote your Shares on your behalf without your instructions. Please sign, date and return the GOLD voting instruction form in the enclosed postage-paid envelope today.
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Whether your shares are registered in your own name or held with a broker, you should be able to vote either via the Internet or by toll-free telephone. In order to vote via the Internet or toll-free telephone, you will need your “control number.” Your “control number” appears on your GOLD proxy card and/or GOLD voting instruction form. Please refer to the enclosed instructions on how to vote electronically.
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If you have any questions, require assistance in voting your GOLD proxy card,
or need additional copies of the Committee’s proxy materials, please contact
Morrow & Co. at the phone numbers or the email address listed below.
Morrow & Co., LLC
470 West Avenue
Stamford, CT 06902
Shareholders call toll free at: 1-800-607-0088
Banks and brokers call collect at: (203) 658-9400
Email us at: votegold@morrowco.com
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●
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On September 23, 2011, Ryan Levenson, Founder and Managing Member of Privet, and Ben Rosenzweig, Privet’s analyst responsible for the J. Alexander’s investment, held a conference call with Lonnie Stout, Chairman and Chief Executive Officer of the Company and R. Greg Lewis, Chief Financial Officer of the Company, to introduce themselves and discuss the Company’s strategy and business fundamentals.
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●
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On October 24, 2011, Privet’s beneficial ownership of J. Alexander’s exceeded 5% and, as a result, on November 3, 2011, Privet filed a Schedule 13D with the Securities and Exchange Commission reporting ownership of 464,237 shares of J. Alexander’s common stock, representing 7.7% of the Company’s outstanding Shares.
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●
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On November 9, 2011, Messrs. Levenson and Rosenzweig held a conference call with Messrs. Stout and Lewis to further discuss the Company’s strategy and business fundamentals, as well as some of management’s explanations for the Company’s historical operational underperformance compared to its peers1.
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●
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On December 20, 2011, Messrs. Levenson and Rosenzweig met with Messrs. Stout and Lewis at the Company’s headquarters in Nashville, TN to discuss the Company’s operating strategy, business fundamentals, capital allocation philosophy and historical performance. During the course of the meeting Messrs. Levenson and Rosenzweig focused the discussion on ways in which the Company could reduce its operating costs and increase returns on new restaurant openings. (See, “Reasons for Our Solicitation”).
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●
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Based on Privet’s conclusions relating to the Company’s operational underperformance and belief that the Company’s Board has failed to maximize value for shareholders, Privet concluded that the Board would benefit from the addition of shareholder representation on the Board in general and directors who possessed experience in the casual dining industry as well as capital markets expertise in particular. Privet began to evaluate potential candidates with senior restaurant leadership experience who would be interested in serving as directors of the Company.
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On January 25, 2012, Messrs. Levenson and Rosenzweig were introduced to Todd Diener. Mr. Rosenzweig and Mr. Diener had a lengthy telephone conversation discussing the casual dining industry as well as Mr. Diener’s extensive past experiences as the President of Chili’s and On the Border restaurants.
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●
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On January 26, 2012 Messrs. Levenson and Rosenzweig had another telephone conversation with Mr. Diener to get his perspective on J. Alexander’s and the possibility of Mr. Diener serving as a candidate on a potential slate of director nominees to be proposed by Privet in the event the Company declined to consider making changes to the Board.
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●
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On January 26, 2012, Messrs. Levenson and Rosenzweig attempted to schedule another conference call with Messrs. Lewis and Stout. Mr. Lewis informed the Privet representatives that the Company was in a “quiet period” and was unwilling to speak until the Company reported its first quarter earnings. Based on historical earnings releases, Privet estimated that this date would be sometime in the middle of March. Messrs. Levenson and Rosenzweig emphasized that they were not seeking to discuss J. Alexander’s historical financial performance, but rather the possibility of adding new directors to the Company’s Board.
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On January 27, 2012, Mr. Levenson had a telephone conversation with James Pappas, Managing Partner of JCP Management, LLC, an investment management company, to discuss the possibility of Mr. Pappas serving as a candidate on a potential slate of director nominees to be proposed by Privet in the event the Company declined to consider making changes to the Board.
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On January 30, 2012, Messrs. Levenson and Rosenzweig spoke telephonically with Mr. Lewis and the Company’s outside counsel in an attempt to engage in a discussion regarding the composition of the Company’s Board. Messrs. Levenson and Rosenzweig recommended that the Board consider four individuals, each of whom would provide valuable experience to assist the Company in improving its operational and financial performance. Messrs. Levenson and Rosenzweig expressed their desire to work cooperatively and constructively with the Company’s management and Board to enhance shareholder value, indicating that they were prepared to discuss various proposals that would enhance the capabilities of the Board. Messrs. Levenson and Rosenzweig noted that the J. Alexander’s Bylaws contained complicated requirements regarding shareholder nominations of candidates for election as directors and, most significantly, established a short “window period” of only 15 days during which nominations could be submitted. Specifically, they noted that the window period for nominations at the upcoming 2012 Annual Meeting would close on February 3, 2012, and any nominations received after that date could be rejected unless the Company either waived or extended the deadline. Messrs. Levenson and Rosenzweig advised Mr. Lewis that Privet preferred not to go through the formal nomination process, preferring instead a collaborative discussion with management and the Board of Directors. The Company declined to engage in any discussion regarding the individuals that had been suggested by Messrs. Levenson and Rosenzweig during the call. |
●
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Given the Company’s refusal to engage in any discussion of additional director nominees, immediately following the call Messrs. Levenson and Rosenzweig sent an e-mail to Mr. Lewis with background information on the four individuals who had been suggested for consideration as director candidates. A response as to whether the Board was willing to consider any of such individuals for election as a director was requested by the close of business on February 1, 2012 to ensure that Privet would have the ability to formally nominate director candidates if the Company continued its refusal to engage in collaborative discussions. Below are excerpts from the above-referenced e-mail:
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Todd Diener
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James Pappas
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Ben Rosenzweig
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Ryan Levenson
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On February 1, 2012, Privet received an electronic letter from Mr. Stout (who had not participated in the January 30, 2012 telephone call) stating that the “unanimous” view of the Company’s Board was “to reject your proposal.” Since the Company was unwilling to consider as director candidates any of the four individuals who had been informally suggested by Messrs. Levenson and Rosenzweig, and made such determination without any meeting or discussion, Privet concluded that the only remaining option was to submit a formal Notice of Intent to Nominate (the “Nomination Notice”) director candidates in accordance with the Company’s Bylaws to preserve the ability to bring one or more shareholder nominations forward at the Annual Meeting if cooperative discussions with the Company failed.
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On February 2, 2012, Privet delivered a letter to the Company nominating four individuals, Ryan Levenson, Ben Rosenzweig, Todd Diener and James Pappas (the “Potential Nominees”) for election as directors. While Privet has never sought control, Privet nominated four individuals in order to preserve its rights to respond appropriately in the event that the size of the Board was altered prior to the Annual Meeting.
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On February 2, 2012, Mr. Levenson discussed with Mr. Pappas the possibility of working together to solicit proxies in furtherance of the election of director candidates at the Company’s Annual Meeting.
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On February 3, 2012, Privet, certain entities of which Mr. Pappas is a principal, as well as each of the Potential Nominees entered into a Joint Filing and Solicitation Agreement. This agreement resulted in the formation of “The Committee To Strengthen J. Alexander’s”.
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On February 3, 2012, Privet’s Schedule 13D was amended to report the foregoing developments, add as participants the parties to the Joint Filing and Solicitation Agreement and disclose that the members of the newly formed group collectively owned 752,725 Shares of J. Alexander’s common stock representing 12.6% of the outstanding common stock.
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On February 6, 2012, Messrs. Levenson and Rosenzweig contacted Messrs. Stout and Lewis in an attempt to schedule a conference call to discuss Privet’s nominations. Although Messrs. Levenson and Rosenzweig conveyed that the sole topic of discussion was Privet’s Nomination Notice, Mr. Lewis reiterated to the Privet representatives that the Company was in a “quiet period” and unwilling to speak at all until the Company reported its first quarter earnings.
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On February 15, 2012, representatives of Privet again contacted Mr. Lewis in an attempt to schedule a conference call to discuss Privet’s Nomination Notice. Privet’s counsel received an email response from the Company’s outside counsel stating that the Company was in the process of reviewing Privet’s Nomination Notice, would send a request for additional information in the future and would set up a call once the Company was in receipt of the requested additional information.
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On February 29, 2012, having still not received an information request from the Company, Privet’s counsel sent an email to the Company’s outside counsel reiterating Privet’s intent to cooperate with the Company and urging the Company not to engage in any transactions that could result in the disenfranchisement of the Company’s shareholders.
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On March 1, 2012, approximately one month after Privet’s Nomination Notice had been submitted, the Company’s outside counsel sent a request for additional information about the Potential Nominees to Privet’s counsel.
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On March 5, 2012, the Company adopted a new shareholder rights plan (or “poison pill”), lowering the triggering threshold from 20% to 15% of the outstanding shares. Similar to the poison pill it replaced, this new plan is not slated to be voted on by shareholders.
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On March 7, 2012, the Potential Nominees delivered their responses to the Company’s information request. Privet believes the information requested by the Company was not required in connection with the nomination of director candidates, but the Potential Nominees nevertheless responded in the hope of constructive dialogue.
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On March 7, 2012, Privet also delivered a letter to Messrs. Stout and Lewis outlining Privet’s belief that the new poison pill was not in the best interests of shareholders and reiterating the willingness of the Potential Nominees to meet with the incumbent directors in an attempt to reach a mutually cooperative resolution with the Company.
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On March 16, 2012, still unable to conduct discussions with the Company, Privet delivered a letter to the Company requesting a shareholder list and other corporate records as permitted by the Tennessee Business Corporation Act as well as confirmation regarding the size of the Board.
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On March 23, 2012, the Company requested that Privet sign a confidentiality agreement as a condition precedent to inspecting the Company’s records. Privet complied with this request.
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On March 29, 2012, the Company provided Privet with most of the requested information and confirmed that the size of the Board was currently set at four.
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On April 2, 2012, Privet delivered a letter to the independent members of the Company’s Board urging them to exercise their fiduciary duties and reiterating Privet’s belief that a proxy contest was not in the best interests of the Company’s shareholders.
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On April 25, 2012, Messrs. Levenson and Rosenzweig sent an e-mail to Mr. Stout seeking a constructive dialogue and advancing two specific settlement proposals in an effort to avoid the expense and disruption of a proxy contest. Below are excerpts from the e-mail:
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1.
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The Board is expanded by one member, to a total of five, one incumbent director does not stand for re-election and the two vacancies are filled by Privet Nominees as selected by Privet
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2.
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The Board is expanded by three members, to a total of seven, (i) two of the newly created seats are filled by Privet Nominees as selected by Privet and (ii) the third newly created seat is to be an independent director selected by a four person Nominating Committee consisting of the two Privet Nominees, Mr. Steakley and Ms. Rector
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On April 27, 2012, Privet received a letter from Mr. Lewis, dated April 25, 2012, indicating that the Board had determined to reject all of the Potential Nominees.
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On April 27, 2012, Messrs. Levenson and Pappas spoke telephonically to discuss the Company’s rejection of Privet’s Potential Nominees. They also discussed various aspects of a possible solicitation of proxies by the Committee and concluded that, should the Committee solicit proxies for the election of two directors, those candidates would be Messrs. Diener and Levenson (the “Nominees”).
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On May 3, 2012, Privet received a letter from Mr. Lewis, dated May 2, 2012, acknowledging receipt of Privet’s April 25th settlement offer and providing the following response:
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On May 3, 2012, the parties to the Joint Filing and Solicitation Agreement executed an amendment to the Joint Filing and Solicitation Agreement, through which Mr. Pappas and his affiliated entities ceased being parties of the Joint Filing and Solicitation Agreement and members of the Committee.
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On May 3, 2012, the Committee filed a preliminary proxy statement with the SEC.
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On May 14, 2012, Privet delivered a letter to Mr. Lewis to be delivered to the independent directors of the Company. In the letter, Privet expressed their concerns regarding a discrepancy in the disclosure of executive compensation as filed in an amendment to the Company’s Form 10-K on April 30, 2012. Privet noted that the arithmetical sum of the compensation reported for Mr. Stout for 2011 was $1,021,542, yet the “Total” column of the Summary Compensation Table inexplicably reported $771,792, an understatement of over 24%. In light of the foregoing, Privet voiced their concerns regarding the effectiveness of the Company’s disclosure controls and procedures.
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On May 15, 2012, the Company filed Amendment No. 2 to its Form 10-K correcting its understatement of Mr. Stout’s 2011 total compensation.
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Even though the Company’s counsel had stated in her February 15, 2012 e-mail that a telephonic meeting would be arranged once the Company received the information requested of the Potential Nominees, as of the date of this Proxy Statement the Company has never attempted to initiate a constructive dialogue with Privet or any member of the Committee in order to explore ways in which a proxy contest could be avoided.
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We are concerned with the Company’s historically weak stock price relative to its peers and relevant indices;
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We are concerned with the Company’s poor operating performance, including :
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o
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the Company’s below industry-average restaurant operating margins; and
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o
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the Company’s history of declining guest counts;
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We believe that the Company’s capital allocation decisions are misguided;
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We believe the Board and management have failed to craft a coherent operational strategy for the brand;
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We believe that the Board has failed to address basic corporate governance issues including:
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o
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excessive compensation in the form of disturbingly generous change of control and severance arrangements which include gross-ups for certain tax obligations;
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o
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the lack of an independent chairman, the historical lack of a formal Nominating and Governance Committee and interlocking relationships among Board members;
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o
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the apparent absence of succession planning;
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o
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enacting a restrictive poison pill without shareholder approval; and
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o
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the lack of meaningful stock ownership by management and the independent Board members.
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Cumulative Share Price Performance
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||||||||||||||
3 Year
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5 Year
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15 Year
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||||||||||||
Russell 2000 Index
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45.6 | % | 6.9 | % | 170.3 | % | ||||||||
S&P 1500 Restaurant Index
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110.0 | % | 87.6 | % | 434.8 | % | ||||||||
Peer Group
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254.1 | % | 49.2 | % | 662.7 | % | ||||||||
J. Alexander’s Corp.
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33.5 | % | -27.7 | % | -29.7 | % | ||||||||
Underperformance vs. Russell 2000
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-12.0
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% |
-34.6
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% |
-199.9
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% | ||||||||
Underperformance vs. S&P 1500 Restaurant
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-76.4
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% |
-115.2
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% |
-464.4
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% | ||||||||
Underperformance vs. Peer Group
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-220.6
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% |
-76.9
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% |
-692.3
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% | ||||||||
Peer Group Operating Metrics- Year 2011
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($ in thousands)
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Relevant Statistic
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Units
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46 | 47 | 115 | 170 | 23 | 204 | 33 | |||||||||||||||||||||
Average Check
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$ | 25.13 | $ | 19.33 | $ | 13.00 | $ | 19.10 | $ | 24.00 | $ | 21.50 | $ | 26.87 | ||||||||||||||
Alcohol Mix
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23.2 | % | 17.9 | % | 22.0 | % | 13.0 | % | 31.0 | % | 13.5 | % | 17.0 | % | ||||||||||||||
Average Unit Volume
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$ | 4,814 | $ | 3,341 | $ | 5,525 | $ | 9,900 | $ | 4,100 | $ | 4,574 | $ | 4,763 | ||||||||||||||
Restaurant-Level Cash Flow
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$ | 867 | $ | 501 | $ | 1,127 | $ | 1,762 | $ | 728 | $ | 782 | $ | 583 | ||||||||||||||
% Margin
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18.0 | % | 15.0 | % | 20.4 | % | 17.8 | % | 17.8 | % | 17.1 | % | 12.2 | % |
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Review the operations of the Company with an eye toward maximizing shareholder value, by advocating for (i) an examination of Company’s operating performance and guest counts relative to other casual dining chains,(ii) an examination of the Company’s capital allocation policies, (iii) a thorough review of the Company’s financial statements and operating data for potential opportunities for improvement;
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Assist the Company in the formulation of a strategic operating plan that will contain actionable benchmarks to which management can be held accountable;
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Critically evaluate the Company’s compensation practices with a view to more closely aligning pay with performance;
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Examine the Company’s change of control and severance arrangements;
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Advocate for stock ownership guidelines for directors and officers;
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Advocate for Board nominees to be vetted by an independent nominating committee and determined to be free from conflicting relationships;
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Advocate for the appointment of an independent Chairman of the Board to be determined by the independent members of the Board;
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Advocate for meaningful succession planning; and
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Advocate that the poison pill be submitted for shareholder consideration at the next meeting of shareholders.
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THE COMMITTEE TO STRENGTHEN | |
J. ALEXANDER’S | |
May ___, 2012 |
Stockholder
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Shares
Owned |
Title and
Class |
Nature of Ownership
|
Percent
of Class1 |
Privet Fund LP
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562,599
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Common Stock
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Shared voting and dispositive. Privet Fund LP is the beneficial owner of 562,599 Shares and the record and beneficial owner of one Share.
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9.4 %
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Privet Fund Management LLC
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590,956
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Common Stock
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Shared voting and dispositive. Privet Fund Management LLC may be deemed to hold shared voting and dispositive power of 590,956 Shares, including the Shares held by Privet Fund LP as the Managing Partner of Privet Fund LP, and 28,357 Shares held by Privet Fund Management LLC in a separately managed account pursuant to which the account owner has delegated all voting and dispositive power to Privet Fund Management LLC.
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9.9 %
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Ryan Levenson
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590,956
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Common Stock
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Shared voting and dispositive. Mr. Levenson may be deemed to hold shared voting and dispositive power of the Shares beneficially owned by Privet Fund Management LLC as Managing Member of Privet Fund Management LLC, the Managing Partner of Privet Fund LP.
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9.9 %
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Ben Rosenzweig
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3,029
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Common Stock
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Sole voting and dispositive.
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Less than 1%
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Todd Diener
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0
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N/A
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N/A
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N/A
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B.
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Participants’ Transactions in Securities of J. Alexander’s Corporation During the Past Two Years
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All transactions relate to the Company’s Shares, the only class of Company securities outstanding.
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1. Privet Fund LP | ||||
Trade
Date |
Nature of Transaction
(Purchase/Sale) |
Number of
Shares |
Price Per
Share* |
|
5/16/12
|
Purchase
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20,000
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8.5400
|
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5/11/12
|
Purchase
|
1,075
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8.5000
|
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5/10/12
|
Purchase
|
10,000
|
8.5000
|
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5/9/12
|
Purchase
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10,000
|
8.4379
|
|
12/15/11
|
Purchase
|
50,000
|
5.8300
|
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11/22/11
|
Purchase
|
1,700
|
5.6000
|
|
11/18/11
|
Purchase
|
1,300
|
5.5985
|
|
11/17/11
|
Purchase
|
3,550
|
5.6810
|
|
11/16/11
|
Purchase
|
309
|
5.6300
|
|
11/15/11
|
Purchase
|
428
|
5.5531
|
|
11/3/11
|
Purchase
|
100,000
|
6.0000
|
|
11/1/11
|
Purchase
|
27,661
|
6.7365
|
|
10/31/11
|
Purchase
|
65
|
6.6500
|
|
10/28/11
|
Purchase
|
4,400
|
6.7908
|
|
10/27/11
|
Purchase
|
1,000
|
6.5660
|
|
10/26/11
|
Purchase
|
13,766
|
6.5902
|
|
10/25/11
|
Purchase
|
6,398
|
6.2380
|
|
10/24/11
|
Purchase
|
20,946
|
6.1117
|
|
10/4/11
|
Purchase
|
5,120
|
5.9977
|
|
10/3/11
|
Purchase
|
6,700
|
5.9500
|
|
9/30/11
|
Purchase
|
3,300
|
6.1952
|
|
9/29/11
|
Purchase
|
3,940
|
5.8031
|
|
9/26/11
|
Purchase
|
1,693
|
6.1455
|
|
9/23/11
|
Purchase
|
2,172
|
5.9876
|
|
9/22/11
|
Purchase
|
2,988
|
5.9989
|
|
9/21/11
|
Purchase
|
2,474
|
6.1083
|
|
9/7/11
|
Purchase
|
3,120
|
6.2995
|
|
9/2/11
|
Purchase
|
100,297
|
6.2506
|
|
8/30/11
|
Purchase
|
13,000
|
6.7093
|
|
8/29/11
|
Purchase
|
7,562
|
6.6420
|
|
8/26/11
|
Purchase
|
2,292
|
6.4703
|
|
8/25/11
|
Purchase
|
3,500
|
6.3163
|
|
8/24/11
|
Purchase
|
35,881
|
6.0290
|
|
8/23/11
|
Purchase
|
4,118
|
5.9010
|
|
8/22/11
|
Purchase
|
8,300
|
5.8799
|
|
8/18/11
|
Purchase
|
9,425
|
5.5900
|
|
8/15/11
|
Purchase
|
1,200
|
5.6445
|
|
8/12/11
|
Purchase
|
5,300
|
5.6979
|
8/11/11
|
Purchase
|
2,171
|
5.5478
|
|
8/10/11
|
Purchase
|
3,611
|
5.1069
|
|
8/5/11
|
Purchase
|
3,800
|
5.5900
|
|
8/4/11
|
Purchase
|
5,500
|
5.5104
|
|
7/28/11
|
Purchase
|
400
|
6.5725
|
|
7/26/11
|
Purchase
|
2,000
|
6.6680
|
|
7/21/11
|
Purchase
|
2,800
|
6.4100
|
|
7/11/11
|
Purchase
|
1,367
|
6.4100
|
|
6/23/11
|
Purchase
|
1,400
|
6.9079
|
|
6/16/11
|
Purchase
|
600
|
6.2300
|
|
6/15/11
|
Purchase
|
5,005
|
6.1956
|
|
6/14/11
|
Purchase
|
7,798
|
6.1083
|
|
6/13/11
|
Purchase
|
1,314
|
6.0336
|
|
6/8/11
|
Purchase
|
200
|
6.0450
|
|
6/3/11
|
Purchase
|
400
|
5.9950
|
|
6/2/11
|
Purchase
|
2,400
|
6.0900
|
|
6/1/11
|
Purchase
|
3,000
|
6.0497
|
|
5/31/11
|
Purchase
|
9,600
|
6.1047
|
|
5/27/11
|
Purchase
|
2,300
|
5.9675
|
|
5/26/11
|
Purchase
|
1,719
|
5.8994
|
|
5/25/11
|
Purchase
|
10,234
|
5.8458
|
|
2. Privet Fund Management LLC |
Trade Date
|
Nature of Transaction (Purchase/Sale)
|
Number of
Shares
|
Price Per
Share*
|
|
5/16/12
|
Purchase
|
993
|
8.793
|
|
5/16/12
|
Purchase
|
1,007
|
8.4999
|
|
12/13/2011
|
Purchase
|
400
|
5.91
|
|
12/13/2011
|
Purchase
|
100
|
5.756
|
|
12/13/2011
|
Purchase
|
10
|
5.76
|
|
12/13/2011
|
Purchase
|
141
|
5.896
|
|
12/13/2011
|
Purchase
|
549
|
5.89
|
|
12/12/2011
|
Purchase
|
1000
|
5.88
|
|
12/12/2011
|
Purchase
|
100
|
5.76
|
|
12/12/2011
|
Purchase
|
100
|
5.919
|
|
12/8/2011
|
Purchase
|
700
|
5.8189
|
|
12/8/2011
|
Purchase
|
100
|
5.849
|
|
12/8/2011
|
Purchase
|
1300
|
5.85
|
|
12/7/2011
|
Purchase
|
100
|
5.79
|
|
12/7/2011
|
Purchase
|
400
|
5.745
|
|
12/7/2011
|
Purchase
|
600
|
5.79
|
|
12/7/2011
|
Purchase
|
400
|
5.7841
|
|
12/7/2011
|
Purchase
|
3200
|
5.75
|
|
12/7/2011
|
Purchase
|
286
|
5.7
|
|
12/7/2011
|
Purchase
|
1200
|
5.699
|
|
12/6/2011
|
Purchase
|
22
|
5.71
|
12/5/2011
|
Purchase
|
4687
|
5.69
|
|
12/2/2011
|
Purchase
|
1426
|
5.65
|
|
12/1/2011
|
Purchase
|
600
|
5.61
|
|
11/30/2011
|
Purchase
|
3336
|
5.55
|
|
11/30/2011
|
Purchase
|
200
|
5.54
|
|
11/30/2011
|
Purchase
|
300
|
5.53
|
|
11/30/2011
|
Purchase
|
100
|
5.6299
|
|
11/30/2011
|
Purchase
|
5000
|
5.6399
|
|
3. Ben Rosenzweig |
Trade Date
|
Nature of Transaction
(Purchase/Sale) |
Number of
Shares |
Price Per
Share* |
|
11/9/2011
|
Purchase
|
340
|
$6.00
|
|
11/9/2011
|
Purchase
|
995
|
$6.00
|
|
9/27/2011
|
Purchase
|
1,694
|
$6.00
|
|
●
|
SIGNING the enclosed GOLD proxy card,
|
|
●
|
DATING the enclosed GOLD proxy card, and
|
|
●
|
MAILING the enclosed GOLD proxy card TODAY in the envelope provided (no postage is required if mailed in the United States).
|
Morrow & Co., LLC
470 West Avenue
Stamford, CT 06902
Shareholders call toll free at: 1-800-607-0088
Banks and brokers call collect at: (203) 658-9400
Email: votegold@morrowco.com
|
|
1.
|
Vote by Mail — If you do not wish to vote by telephone or over the Internet, please complete, sign, date and return the proxy card in the envelope provided, or mail to: The Committee to Strengthen J. Alexander’s, c/o Morrow & Co., LLC 470 West Avenue, Stamford, CT 06902.
|
|
2.
|
Vote by Telephone — Please call toll-free in the U.S. or Canada at 1-800-607-0088 on a touch-tone phone. If outside the U.S. or Canada, call [number]. Please follow the simple instructions. You will be required to provide the unique control number printed below;
|
|
3.
|
Vote by Internet — Please access [internet address] and follow the simple instructions. You will be required to provide the unique control number printed below.
|
CONTROL
NUMBER: |
|
You may vote by telephone or Internet 24 hours a day, 7 days a week. Your
telephone or Internet vote authorizes the named proxies to vote your shares in the
same manner as if you had marked, signed and returned a proxy card.
|
TO VOTE BY MAIL, PLEASE DETACH THIS GOLD PROXY CARD HERE AND
SIGN, DATE AND RETURN IN THE POSTAGE-PAID ENVELOPE PROVIDED |
1.
|
THE COMMITTEE’S PROPOSAL TO ELECT DIRECTORS:
|
|||
FOR ALL
NOMINEES |
WITHHOLD
AUTHORITY TO VOTE FOR ALL NOMINEES |
FOR ALL
NOMINEES EXCEPT |
||
[Nominee: 1. TODD DIENER ]
|
[ ]
|
[ ]
|
[ ]
|
|
[Nominee: 2. RYAN LEVENSON ]
|
[ ]
|
[ ]
|
[ ]
|
FOR
|
AGAINST
|
ABSTAIN
|
||
2.
|
THE RATIFICATION OF THE APPOINTMENT OF KPMG LLP AS THE COMPANY’S INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR THE 2012 FISCAL YEAR:
|
o | o | o |
DATED:
|
, 2012
|
||
(Signature)
|
|||
(Signature, if held jointly)
|
|||
(Title)
|
|||
WHEN SHARES ARE HELD JOINTLY, JOINT OWNERS SHOULD EACH SIGN. EXECUTORS, ADMINISTRATORS, TRUSTEES, ETC., SHOULD INDICATE THE CAPACITY IN WHICH SIGNING. PLEASE SIGN EXACTLY AS NAME APPEARS ON THIS PROXY.
|
(1)
|
Election of Directors: The Committee To Strengthen J. Alexander’s recommends a vote FOR each of the nominees listed.
|
[01. T. Diener
|
o FOR
|
o WITHHOLD
|
02. R. Levenson
|
o FOR
|
o WITHHOLD]
|
(2)
|
The ratification of the appointment of KPMG LLP as the Company’s independent registered public accounting firm for fiscal year 2012.
|
FOR o
|
AGAINST o
|
ABSTAIN o
|
(3)
|
And in the Trustee’s discretion, the Trustee is entitled to act on any other matter which may properly come before said meeting or any adjournment thereof.
|
Date:
|
, 2012
|
||
Please sign exactly as your name appears at left. If registered in the names of two or more persons, each should sign. Executors, administrators, trustees, guardians, attorneys, and corporate officers should show their full titles.
|
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Re: | J. Alexander’s Corporation |
Preliminary Proxy Statement on Schedule 14A | |
Filed by Privet Fund LP, Privet Fund Management LLC, Ryan Levenson, | |
Ben Rosenzweig and Todd Diener | |
Filed May 3, 2012 | |
File No. 001-08766 |
1.
|
Please fill in all blanks and confirm bracketed information. In this regard, please confirm the total number and identity of the nominees that you intend to nominate to the Board.
|
|
The Committee respectfully notes the Staff’s comment and will fill in all blanks and confirm all bracketed information in the Preliminary Proxy Statement and include information as of the most reasonably practicable date prior to the filing of the definitive proxy statement. The Committee will confirm the total number and identity of the Nominees that it intends to nominate to the Board promptly following the Company’s announcement of the total number of directors to be elected at the Annual Meeting, and in any event prior to the filing of the Committee’s definitive proxy statement. At this time, the Committee confirms that it does not intend to nominate more than the two Nominees named in the Preliminary Proxy Statement.
|
2.
|
Please remove disclosure on the second page of the proxy statement that sets forth a prediction regarding the possibility that Mr. Stout will not be elected. Refer generally to Note (d) to Rule 14a-9.
|
3.
|
Further to our comment above. Please explain the disclosure regarding your nominees plans to support an expansion of the Board. Have your nominees committed to, or otherwise agreed with, any of the participants regarding any specific actions they will take if elected, including but not limited to expanding the current board and/or specific appointments they will make to the Board? Refer to Item 5(b) of Schedule 14A. We may have further comment.
|
|
We confirm that our Nominees have not committed to or otherwise agreed with any of the participants regarding any specific actions that they will take if elected other than (1) in the event that Mr. Stout is not re-elected, proposing that the size of the board be increased by one member and that Mr. Stout be appointed to fill the vacancy created thereby, and (2) the plans and actions described at page 17 in response to comment 8.
|
4.
|
Your disclosure implies a link between the possible failure of Mr. Stout to be re-elected and a decision by the Board to expand the board to ensure “continuity”. If two of your nominees receive the plurality of the votes cast, continuity is seemingly assured given that there are 2 remaining board seats that would be filled by the company’s nominees who received the plurality of votes cast (assuming such company nominees do not resign and agree to serve if your nominees are elected). Please revise or advise.
|
|
We have revised the referenced disclosure to focus on the potential benefit of having the Chief Executive Officer continue to serve on the Board.
|
The Company’s Stock Price Has Significantly Underperformed…, page 8
|
5.
|
Refer to footnote 4 to the table presented on page 8. Please revise to explain in greater detail why the participants believe the peer group chosen is appropriate. We note the focus for comparison appears to be whether a restaurant has been a public company for a particular duration but no mention is made regarding similarities, if any, in the scale of restaurant, locale, clientele, etc.
|
|
We have revised footnote 4 to provide for a defined “peer group” as chosen by the Committee based on restaurant companies that offer similar services, a similar price point, maintain a similar geographic footprint, produce similar average unit sales volume to J. Alexander’s and, like J. Alexander’s, are publicly traded. This analysis yielded five publicly traded companies and six competitors (Bravo Brio Restaurant Group is one public company, yet contains two restaurant brands that each individually compete with J. Alexander’s).
|
6.
|
Similar to the disclosure provided in footnote 4, please revise to clarify throughout the proxy statement whether the company has identified the restaurants to which you make comparisons as its “competitors”.
|
|
We have revised footnote 4 to provide for a defined “peer group” as chosen by the Committee and noted that the Company does not list a formal peer group in its filings and, accordingly, has not formally identified the restaurants in the Committee’s defined peer group as competitors.
|
7.
|
Please supplementally provide further basis for the statements made on pages 9-12 as indicated in footnotes 6-9, and footnotes 11-13. Please provide sufficient pages of information from the documents referenced in these materials so that we can assess the context of the information upon which you rely. Please mark any supporting documents provided to identify the specific information relied upon, such as quoted statements, financial statement line items, press releases, and mathematical computations, and identify the sources of all data utilized.
|
|
We are supplementally providing the requested information to you under separate cover.
|
8.
|
Please outline any specific plans and/or steps the nominees plan on taking to address each of the concerns listed under this heading. If there are no specific plans, revise to state this fact.
|
|
We note the Staff’s comment and have added disclosure at page 17 to address the Nominees’ general plans and steps the Nominees currently plan to pursue in furtherance of such plans, and to expressly confirm that the Nominees have no other specific plans.
|
9.
|
Please explain whether the participants are committed to pursuing plans with respect to board expansion as outlined in the April 25th settlement proposal or have any other plans with respect to increasing their board representation if their nominees are elected.
|
|
We confirm that the participants are not pursuing the board expansion outlined in the April 25th proposal and have no current plans with respect to increasing their board representation if the Nominees are elected. The April 25th proposal was presented and intended solely as a settlement proposal to avoid a proxy fight.
|
10.
|
You have reserved the right to vote for unidentified substitute nominees. Please confirm that, should you lawfully identify or nominate substitute nominees before the meeting, you will file an amended proxy statement that (1) identifies the substitute nominees, (2) discloses whether such nominees have consented to being named in the revised proxy statement and to serve if elected, and (3) includes the disclosure required by Items 5(b) and 7 of Schedule 14A with respect to such nominees.
|
|
We acknowledge the Staff’s comment and confirm that if the Committee identifies or intends to nominate substitute nominees before the 2012 Annual Meeting, the Committee will file an amended proxy statement that (1) identifies the substitute nominees, (2) discloses whether such nominees have consented to being named in the revised proxy statement and to serve if elected, and (3) includes the disclosure required by Items 5(a) and 7 of Schedule 14A with respect to such nominees.
|
11.
|
You disclose your intention to vote shares represented by properly executed GOLD proxy cards for Company nominee, Lonnie Stout. Please refer to the restrictions on proxy authority referenced in Rule 14a-4(d). We note that Rule 14a-4(d)(1) states that a proxy shall not confer authority to vote for the election of any person to any office for which a bona fide nominee is not named in the proxy statement. Mr. Stout does not appear to be your bonafide nominee. Moreover, you acknowledge that the number of persons you are nominating to the board render you ineligible to rely on the “short-slate” provisions of Rule 14a-4(d) to solicit for the authority to vote for the company nominees. Accordingly, please revise your proxy statement throughout to remove the suggestion that you have such authority.
|
|
We acknowledge the bona fide nominee rule under Rule 14a-4(d). We have revised the referenced language at page 21 and elsewhere to clarify that the Nominees intend to vote their own shares for the election of Mr. Stout, but that properly executed GOLD proxy cards will not be voted for Mr. Stout.
|
13.
|
We note that you plan on soliciting proxies by mail, facsimile, telephone, telegraph, Internet, in person and by advertisements. Please be advised that all written soliciting materials, including any scripts to be used in soliciting proxies must be filed under the cover of Schedule 14A on the date of first use. Refer to Rule 14a-6(b) and (c). Please confirm your understanding.
|
|
We confirm our understanding that all written soliciting materials, including any scripts to be used in soliciting proxies by personal interview, telephone, telegraph, internet, facsimile or otherwise must be filed under the cover of Schedule 14A.
|
14.
|
Further to our comment above, please inform us of whether you also plan to solicit proxies via internet chat rooms and tell us which websites you plan to utilize. Please advise us of your plans, if any, to comply with Rules 14a-6 and 14a-9 for such online communications.
|
|
The Committee does not plan to solicit proxies via internet chat rooms.
|
15.
|
You refer security holders to information that you are required to provide that will be contained in the company’s proxy statement for the annual meeting. We presume that you are relying on Rule 14a-5(c) to refer to this information. If so, please note that we believe that reliance upon Rule 14a-5(c) before the company distributes the information to security holders would be inappropriate. Alternatively, if you determine to disseminate your proxy statement prior to the distribution of the company’s proxy statement, you must undertake to provide the omitted information to security holders. Please advise as to your intent in this regard.
|
16.
|
Please include information as of the most reasonable practicable date. For example, as may be appropriate, revise to update information required by Item 5(b)(iv) of Schedule 14A.
|
|
The Preliminary Proxy Statement has been updated to include all information as of the most reasonable practicable date, including the amount of each class of the Company’s securities that each member of the Committee owns beneficially, directly or indirectly.
|
17.
|
Please revise the form of proxy to clearly mark it as a “Preliminary Copy.” Refer to Rule 14a-6(e)(1).
|
|
We have revised the form of proxy and ESOP Participant Voting Instruction Form to clearly mark them as preliminary copies.
|
|
[Balance of this page intentionally blank]
|
Sincerely, | |||
PRIVET FUND LP | |||
By: Privet Fund Management LLC, | |||
Managing Partner | |||
By: | /s/ Ryan Levenson | ||
Name: Ryan Levenson | |||
Title: Managing Member | |||
PRIVET FUND MANAGEMENT LLC | |||
By: | /s/ Ryan Levenson | ||
Name: Ryan Levenson | |||
Title: Managing Member | |||
/s/ Ryan Levenson | |||
Ryan Levenson | |||
/s/ Ben Rosenzweig | |||
Ben Rosenzweig | |||
/s/ Todd Diener | |||
Todd Diener |