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SEGMENT REPORTING
3 Months Ended
Mar. 31, 2023
Segment Reporting [Abstract]  
SEGMENT REPORTING SEGMENT REPORTING
The Company’s two segments are North America and International. The North America segment is comprised of the Company's operations in the United States, Canada and Mexico and the International segment is comprised of geographies outside of North America, which are the Company's operations primarily in Australia, France, Germany, Italy, Malaysia, Spain and Switzerland. Certain expenses incurred at the Company’s headquarters located in the North America segment are allocated to each segment in a manner consistent with where the benefits from the expenses are derived. However, there are certain corporate expenses included in the North America segment that the Company does not allocate. Such expenses include research and development, and certain selling, marketing, general, and administrative costs that support the global organization. Sales and transfers between operating segments are accounted for at market-based transaction prices and are eliminated in consolidation. The Company's sales are determined by the country of origin where the sale occurred.
Our Chief Operating Decision Maker ("CODM") evaluates segment performance and allocates resources based on Revenue, Cost of Revenue, Gross Profit, Gross Margin and Operating Income. The CODM does not evaluate operating segments using asset information; however, we have included total asset information by segment below as there was a material change in total assets by segment as of March 31, 2023, due to the acquisition of LightDeck on January 3, 2023.
Summarized financial information concerning the Company's reportable segments is shown in the following tables (in thousands):
Three Months Ended March 31, 2023North AmericaInternationalTotal
Total revenue$38,560 $23,821 $62,381 
Cost of revenue20,451 14,531 34,982 
Gross profit$18,109 $9,290 $27,399 
Gross margin47 %39 %44 %
 Operating loss$(9,206)$(1,217)$(10,423)

Three Months Ended March 31, 2022North AmericaInternationalTotal
Total revenue$37,374 $27,426 $64,800 
Cost of revenue19,466 16,189 35,655 
Gross profit$17,908 $11,237 $29,145 
Gross margin48 %41 %45 %
Operating (loss) income$(12,311)$857 $(11,454)

Asset information by reportable segment as of March 31, 2023 is as follows (in thousands):
As of March 31, 2023North AmericaInternationalTotal
Total assets$377,259 $215,456 $592,715 

Asset information by reportable segment as of December 31, 2022 is as follows (in thousands):
As of December 31, 2022North AmericaInternationalTotal
Total assets$374,737 $211,079 $585,816