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SEGMENT REPORTING
 12 Months Ended
Dec. 31, 2022
Segment Reporting [Abstract]  
SEGMENT REPORTING SEGMENT REPORTING
The Company’s two segments are North America and International. The North America segment is comprised of the Company's operations in the United States, Canada and Mexico and the International segment is comprised of geographies outside of North America, which are the Company's operations primarily in Australia, France, Germany, Italy, Malaysia, Spain and Switzerland. Certain expenses incurred at the Company’s headquarters located in the North America segment are allocated to each segment in a manner consistent with where the benefits from the expenses are derived. However, there are certain corporate expenses included in the North America segment that the Company does not allocate. Such expenses include research and development, and certain selling, marketing, general, and administrative costs that support the global organization. Sales and transfers between operating segments are accounted for at market-based transaction prices and are eliminated in consolidation. The Company's sales are determined by the country of origin where the sale occurred.
Our Chief Operating Decision Maker ("CODM") evaluates segment performance and allocates resources based on Revenue, Cost of Revenue, Gross Profit, Gross Margin and Operating Income. The CODM does not evaluate operating segments using asset information; however, we have included total asset information by segment below as there was a material change in total assets by segment as of December 31, 2022, due to the acquisition of VetZ on January 3, 2022.
Summarized financial information concerning the Company's reportable segments is shown in the following tables (in thousands):
Year Ended December 31, 2022North AmericaInternational
 
 
Total
Total revenue$161,762 $95,545 $257,307 
Cost of revenue86,234 59,906 146,140 
Gross profit75,528 35,639 111,167 
Gross margin47%37%43%
Operating loss(15,797)(4,501)(20,298)
Loss before income taxes(13,830)(8,004)(21,834)
Investments in unconsolidated affiliates3,959 — 3,959 
Total assets374,737 211,079 585,816 
Net assets248,882 173,326 422,208 
Capital expenditures837 1,277 2,114 
Depreciation and amortization5,216 8,750 13,966 

Year Ended December 31, 2021North AmericaInternational 
 
Total
Total revenue$158,898 $94,841 $253,739 
Cost of revenue84,472 63,473 147,945 
Gross profit74,426 31,368 105,794 
Gross margin47%33%42%
Operating income (loss)650 (1,643)(993)
Income (loss) before income taxes2,072 (5,513)(3,441)
Investments in unconsolidated affiliates5,424 — 5,424 
Total assets441,234 162,838 604,072 
Net assets308,973 126,881 435,854 
Capital expenditures700 1,068 1,768 
Depreciation and amortization5,673 7,882 13,555 
Year Ended December 31, 2020North AmericaInternational 
 
Total
Total revenue$131,066 $66,257 $197,323 
Cost of revenue70,163 45,870 116,033 
Gross profit60,903 20,387 81,290 
Gross margin46%31%41%
Operating loss(4,977)(3,215)(8,192)
Loss before income taxes(7,871)(5,922)(13,793)
Investments in unconsolidated affiliates6,704 — 6,704 
Total assets238,550 161,289 399,839 
Net assets156,931 130,122 287,053 
Capital expenditures443 243 686 
Depreciation and amortization4,735 6,650 11,385 
The Company measures its geographic revenue information based on the country of origin where the sale occurred. The geographic classification is independent of where the customer resides or where the customer is physically located while using the Company's product. Total revenue by principal geographic area was as follows (in thousands):
 For the Year Ended December 31,
 202220212020
United States$145,014 $141,588 $120,244 
Canada16,748 17,310 10,822 
Germany53,529 44,148 29,543 
France13,607 18,671 12,615 
Spain11,106 14,071 12,995 
Italy9,128 10,145 5,850 
Switzerland3,472 3,885 3,343 
Other International4,703 3,921 1,911 
Total$257,307 $253,739 $197,323 
Total long-lived assets by principal geographic areas were as follows (in thousands):
 As of December 31,
 202220212020
United States$14,351 $12,502 $11,805 
Canada1,274 719 643 
Germany15,429 12,795 14,630 
France3,362 3,127 4,205 
Spain1,167 1,051 1,209 
Italy2,090 1,966 1,944 
Switzerland87 63 46 
Other International1,308 1,190 1,060 
Total$39,068 $33,413 $35,542 

No customers accounted for more than 10% of our consolidated revenue for the years ended December 31, 2022, 2021 or 2020.