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SEGMENT REPORTING (Tables)
9 Months Ended
Sep. 30, 2020
Segment Reporting [Abstract]  
Reconciliation of Revenue from Segments to Consolidated
Summarized financial information concerning the Company's reportable segments is shown in the following tables (in thousands):
Three Months Ended September 30, 2020North AmericaInternationalTotal
Total revenue$34,450 $22,186 $56,636 
Cost of revenue17,820 15,412 33,232 
Gross profit16,630 6,774 23,404 
Gross margin48 %31 %41 %
Operating income (loss)(10)213 203 
Three Months Ended September 30, 2019North AmericaInternationalTotal
Total revenue$29,605 $1,632 $31,237 
Cost of revenue16,590 983 17,573 
Gross profit13,015 649 13,664 
Gross margin44 %40 %44 %
Operating income (loss)362 (169)193 
Nine Months Ended September 30, 2020North AmericaInternationalTotal
Total revenue$91,081 $41,920 $133,001 
Cost of revenue49,187 29,098 78,285 
Gross profit41,894 12,822 54,716 
Gross margin46 %31 %41 %
Operating loss(7,172)(1,699)(8,871)

Nine Months Ended September 30, 2019North AmericaInternationalTotal
Total revenue$84,492 $4,402 88,894 
Cost of revenue47,224 3,051 50,275 
Gross profit37,268 1,351 38,619 
Gross margin44 %31 %43 %
Operating income (loss)203 (651)(448)
Schedule of revenue from external customers and long-lived assets, by geographical areas
Asset information by reportable segment as of September 30, 2020 is as follows (in thousands):
As of September 30, 2020North AmericaInternationalTotal
Total assets$228,466 $155,409 $383,875 

Asset information by reportable segment as of December 31, 2019 is as follows (in thousands):
As of December 31, 2019North AmericaInternationalTotal
Total assets$219,402 $25,022 $244,424