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Industry Risk and Concentration
6 Months Ended
Jun. 30, 2013
Risks and Uncertainties [Abstract]  
Industry Risk and Concentration
Note 10—Industry Risk and Concentration
 
The Company develops genetic risk assessment tests and performs research for its own benefit. As of June 30, 2013, the Company has introduced four genetic risk assessment tests commercially. Commercial success of the Company’s genetic risk assessment tests will depend on their success as being deemed to be scientifically credible and cost-effective by consumers and the marketing success of the Company and its collaborative partner.
 
Research in the field of disease predisposing genes and genetic markers is intense and highly competitive. The Company has many competitors in the United States and abroad that have considerably greater financial, technical, marketing, and other resources available. If the Company does not discover disease predisposing genes or genetic markers and develop risk assessment tests and launch such services or products before its competitors, then the potential for significant revenues may be reduced or eliminated.
 
During the six months ended June 30, 2013 and 2012, approximately 38% and 64%, respectively, of our revenue came from sales through our Merchant Network and Channel Partner Agreement with Amway Global, a subsidiary of Alticor.