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Trade And Barter Transactions
12 Months Ended
Dec. 31, 2011
Trade And Barter Transactions [Abstract]  
Trade And Barter Transactions

NOTE 5

Trade and Barter Transactions

Trade transactions represent the exchange of commercial air time for products or services, while barter transactions represent the exchange of commercial air time for programming. Trade transactions are generally reported at the estimated fair value of the product or service received, while barter transactions are reported at management's estimate of the value of the advertising time exchanged, which approximates the fair value of the program material received. Revenue is reported on trade and barter transactions when commercials are broadcast and expenses are reported when products or services are utilized or when programming airs. Trade and barter revenue totaled approximately $5.6 million, $5.6 million and $4.6 million for the years ended December 31, 2011, 2010 and 2009, respectively. Trade and barter expense totaled approximately $5.6 million, $5.7 million and $4.8 million for the years ended December 31, 2011, 2010 and 2009, respectively.