VF Announces 47% Increase in Second Quarter Earnings Per Share and Raises Guidance

Information regarding VF’s second quarter conference call webcast today at 8:30 a.m. ET can be found at the end of this release.

GREENSBORO, N.C.--(BUSINESS WIRE)--July 22, 2010--VF Corporation (NYSE: VFC), a global leader in branded lifestyle apparel, today announced results for the second quarter of 2010. All per share amounts are presented on a diluted basis.

Second quarter revenues rose 7% to $1,594.1 million from $1,485.6 million in the second quarter of 2009. Net income and earnings per share reached record levels in the quarter, with each increasing by 47%. Net income rose to $110.8 million or $1.00 per share, compared with $75.5 million or $.68 per share in the 2009 quarter.

For the first half of 2010, revenues increased 4% to $3,344.0 million from $3,211.1 million in the 2009 period. Net income rose 55% to $274.4 million from $176.5 million, while earnings per share also increased 55% to $2.47 from $1.59. Foreign currency translation rates benefitted earnings by $.06 per share in the first half of 2010.

“This was another outstanding quarter: revenues grew across all coalitions, gross margins reached record levels and earnings per share hit an all-time high,” said Eric C. Wiseman, Chairman and Chief Executive Officer. “While current indicators point to a pause in the economic recovery, strong, highly profitable brands with compelling products that speak to consumers’ needs can be successful regardless of the external environment. Our outstanding and diversified brand portfolio continues to perform exceptionally well and we look forward to a strong second half.”

Outdoor & Action Sports: Our Outdoor & Action Sports businesses achieved record revenues, operating income and operating margins in the second quarter. Global revenues rose 12% with strong increases in both our Americas and international businesses. Revenue growth in Asia was particularly strong, rising 28% in the quarter. Global revenues of The North Face^® and Vans^®brands grew 12% and 24%, respectively. Total direct-to-consumer revenues for our Outdoor & Action Sports businesses rose 13% in the quarter, with double-digit growth in The North Face^®, Vans^® and lucy^® brands.

Operating income rose by 35%, with operating margins increasing by more than two full percentage points to nearly 14% in the quarter, despite significant increases in marketing and other brand-building investments.

Jeanswear: Our global Jeanswear business resumed growth in the quarter, with revenues rising 2%. Domestic revenues rose 5% with growth in all three major businesses – Mass Market, Lee and Western Specialty. We were especially pleased with the 6% increase in our Mass Market business, driven by continued strength in our core Wrangler^® and Riders^® businesses. Revenues of our Lee^® brand in the U.S. rose 2% in the quarter and revenues in our Western Specialty business increased 5%. International jeans revenues declined 5% due primarily to the exit of our mass business in Europe. Solid growth continued in other international markets including Mexico, South America and Canada.

Operating income increased 40%, with a significant increase in operating margins to 17% in the quarter.

Sportswear: Our Sportswear business also resumed growth in the quarter, with revenues rising 5%. Revenues of our Nautica^® brand increased 4% with a double-digit increase in the brand’s wholesale business with department stores. Kipling^® brand revenues in the U.S. increased 17% in the quarter, reflecting the successful launch of a new, exclusive program with Macy’s. The improvements in profitability achieved in the past several quarters continued in the second quarter, with operating income and operating margins improving substantially over those of the prior year’s quarter.

Contemporary Brands: Revenues of our Contemporary Brands coalition, which consists of the 7 For All Mankind^®, John Varvatos^®, Splendid^® and Ella Moss^® brands, rose 18%, driven by double-digit growth across all brands.

Operating income rose 12%, with a slight decline in operating margins reflecting higher brand spending as well as investments in new 7 For All Mankind^® retail stores.

Imagewear: As anticipated, our Imagewear business rebounded in the quarter, with revenues rising 8% driven by growth in both our Image and Licensed Sports Apparel businesses. Operating income rose 36% in the quarter with operating margins improving by 250 basis points to 12%.

Second quarter gross margins reached record levels, rising 320 basis points to an all-time high of 47.1%. As in the first quarter, this substantial improvement was driven by three primary factors: 1) lower product costs; 2) continued expansion and improved gross margins in our retail stores; and 3) generally clean inventories across our businesses. Operating margins rose to 10.6% from 8.1%, while marketing spending increased 19% as we continued to implement a focused program of investment spending behind our strongest and most profitable brands.

Our international and direct-to-consumer businesses remain important long-term drivers of both organic growth and margin expansion. During the quarter, international revenues increased 6% on a constant currency basis driven by strong growth in our Outdoor & Action Sports and Contemporary Brands businesses. Our momentum in Asia continued in the quarter, with revenues rising 26% reflecting double-digit growth in The North Face^®, Vans^® and 7 For All Mankind^® brands.

Our direct-to-consumer revenues increased 7%, driven by new store openings in the quarter. The direct-to-consumer businesses of The North Face^®, Vans^®, 7 For All Mankind^® and lucy^®brands each achieved double-digit revenue gains in the period. We opened a total of 25 stores across our brands in the quarter and 41 stores year-to-date, bringing the number of owned retail stores to 768 at the end of the quarter. We remain on track to open a total of 80 to 90 stores this year.

Cash and equivalents were $540 million at the end of the quarter and inventories declined 10% from prior year levels. We continue to expect a very strong year of cash flow generation, which is now expected to approximate $850 million. Year-to-date we have spent $318 million to repurchase 4 million shares, which is one million shares higher than indicated in our previous guidance.

Based on strengthening trends across our businesses – and in particular in those areas where we have increased our marketing spending – we now expect revenues to increase 4 to 5% in 2010 compared with our prior guidance of an increase of 3 to 4%. The new guidance includes a negative 1% impact on revenues from foreign currency translation due to the decline in the value of the euro since our prior guidance in April. On a constant currency basis revenues are expected to rise 5 to 6%.

We are also raising our earnings per share guidance to $6.10 per share, versus our previous guidance of $5.90 per share. The new guidance, which includes a negative impact from foreign currency translation of $.04, represents an increase of 18% over 2009 earnings per share of $5.16 (before impairment charge). On a GAAP basis, earnings per share are now expected to increase 48% from the $4.13 reported in 2009.

The revised guidance reflects our expectation for an increase of approximately 5% in second half revenues versus 2009, compared with a 4% increase in first half revenues. Gross margins in the second half of 2010 should be above prior year levels. An increase in SG&A in the period will reflect the timing of higher investment spending in our brands. Of the total $85 million in planned spending this year, $65 million will occur in the second half of the year. Also included in our guidance for second half earnings is a negative impact of $.10 per share from foreign currency translation, with most occurring in the third quarter.

For the full year, we expect gross margins will reach record levels, slightly exceeding 46%. Operating margins should improve substantially as well, despite the incremental $85 million in brand investments.

Concluded Mr. Wiseman, “I can think of no better way to demonstrate our confidence in the strength of our brands than by continuing to invest behind their global growth potential. We look forward to reaping the benefits of these investments this year in the form of strong revenue growth, record gross margins and all-time high earnings.”

The Board of Directors declared a quarterly cash dividend of $.60 per share, payable on September 20, 2010 to shareholders of record as of the close of business on September 10, 2010.

This press release contains constant currency financial information, which is a measure of financial performance that is not prepared in accordance with generally accepted accounting principles ("GAAP"). An explanation of management's use of this non-GAAP financial information is described in the supplemental financial information beginning on page 10.

Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting VF and therefore involve a number of risks and uncertainties. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. Potential risks and uncertainties that could cause the actual results of operations or financial condition of VF to differ materially from those expressed or implied by forward-looking statements in this release include the overall level of consumer spending on apparel; general economic conditions and other factors affecting consumer confidence; disruption and volatility in the global capital and credit markets; VF's reliance on a small number of large customers; the financial strength of VF's customers; changing fashion trends and consumer demand; increasing pressure on margins; VF's ability to implement its growth strategy; VF's ability to grow its international and direct-to-consumer businesses; VF's ability to successfully integrate and grow acquisitions; VF's ability to maintain the strength and security of its information technology systems; stability of VF's manufacturing facilities and foreign suppliers; continued use by VF's suppliers of ethical business practices; VF's ability to accurately forecast demand for products; continuity of members of VF's management; VF's ability to protect trademarks and other intellectual property rights; maintenance by VF's licensees and distributors of the value of VF's brands; fluctuations in the price, availability and quality of raw materials and contracted products; foreign currency fluctuations; and legal, regulatory, political and economic risks in international markets. More information on potential factors that could affect VF's financial results is included from time to time in VF's public reports filed with the Securities and Exchange Commission, including VF's Annual Report on Form 10-K and Quarterly Reports on Form 10-Q.

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler^®, The North Face^®, Lee^®, Vans^®, Nautica^®, 7 For All Mankind^®, Eagle Creek^®, Eastpak^®, Ella Moss^®, JanSport^®, John Varvatos^®, Kipling^®, lucy^®, Majestic^®, Napapijri^®, Red Kap^®, Reef^®, Riders^®and Splendid^®.

VF will hold its second quarter conference call and webcast today at 8:30 a.m. ET. Interested parties should call 1-877-741-4248 domestic, or 1-719-325-4765 international, to access the call. You may also access this call via the Internet at www.vfc.com. A replay will be available through July 29, 2010 and can be accessed by dialing 1-888-203-1112 domestic, and 1-719-457-0820 international. The pass code is 4176432. A replay also can be accessed at the Company’s web site at www.vfc.com.


		Three Months Ended June						Six Months Ended June

		2010			2009			2010			2009

Net Sales		$	1,576,947		$	1,466,808		$	3,307,033		$	3,174,109
Royalty Income			17,157			18,829			36,950			37,002

Total Revenues			1,594,104			1,485,637			3,343,983			3,211,111

Costs and Operating Expenses
	Cost of goods sold		842,502			833,693			1,774,705			1,830,333
	Marketing, administrative and general expenses		582,078			532,206			1,176,494			1,099,592
			1,424,580			1,365,899			2,951,199			2,929,925

Operating Income			169,524			119,738			392,784			281,186

Other Income (Expense)
	Interest income		496			565			990			1,330
	Interest expense		(20,494	)		(21,819	)		(40,993	)		(43,834	)
	Miscellaneous, net		1,923			1,394			8,346			2,643
			(18,075	)		(19,860	)		(31,657	)		(39,861	)

Income Before Income Taxes			151,449			99,878			361,127			241,325

Income Taxes			39,959			24,900			86,178			65,913

Net Income			111,490			74,978			274,949			175,412

Net (Income) Loss Attributable to Noncontrolling Interests in Subsidiaries
			(655	)		549			(598	)		1,054

Net Income Attributable to VF Corporation		$	110,835		$	75,527		$	274,351		$	176,466


Earnings Per Share Attributable to VF Corporation
	Basic	$	1.02		$	0.69		$	2.50		$	1.60
	Diluted		1.00			0.68			2.47			1.59


Weighted Average Shares Outstanding
	Basic		108,957			110,243			109,608			110,116
	Diluted		110,479			111,241			111,054			111,131


Cash Dividends Per Common Share		$	0.60		$	0.59		$	1.20		$	1.18


Fiscal Periods: VF operates and reports using a 52/53 week fiscal year ending on the Saturday closest to December 31 of each year. Similarly, the fiscal second quarter ends on the Saturday closest to June 30. For presentation purposes herein, all references to periods ended June 2010, December 2009 and June 2009 relate to the fiscal periods ended as of July 3, 2010, January 2, 2010 and July 4, 2009, respectively.

VF CORPORATION
Consolidated Balance Sheets
(In thousands)

			June			December			June
			2010			2009			2009

ASSETS

Current Assets
	Cash and equivalents		$	540,191		$	731,549		$	385,202
	Accounts receivable, net			735,022			776,140			881,014
	Inventories			1,102,180			958,639			1,221,167
	Other current assets			210,735			163,028			247,494
		Total current assets		2,588,128			2,629,356			2,734,877

Property, Plant and Equipment				1,601,389			1,601,608			1,571,708
	Less accumulated depreciation			1,007,924			987,430			941,339
				593,465			614,178			630,369

Intangible Assets				1,496,682			1,535,121			1,563,742

Goodwill				1,335,526			1,367,680			1,456,807

Other Assets				307,641			324,322			333,452

			$	6,321,442		$	6,470,657		$	6,719,247


LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities
	Short-term borrowings		$	41,970		$	45,453		$	355,070
	Current portion of long-term debt			202,742			203,179			3,213
	Accounts payable			427,955			373,186			382,491
	Accrued liabilities			447,449			470,765			429,044
		Total current liabilities		1,120,116			1,092,583			1,169,818

Long-term Debt				937,150			938,494			1,139,790

Other Liabilities				624,938			626,295			765,809

Commitments and Contingencies

Stockholders' Equity
	Common Stock			107,898			110,285			110,350
	Additional paid-in capital			1,976,515			1,864,499			1,776,081
	Accumulated other comprehensive income (loss)			(314,793	)		(209,742	)		(249,671	)
	Retained earnings			1,870,709			2,050,109			2,006,729
	Noncontrolling interests in subsidiaries			(1,091	)		(1,866	)		341

		Total stockholders' equity		3,639,238			3,813,285			3,643,830

			$	6,321,442		$	6,470,657		$	6,719,247

VF CORPORATION
Consolidated Statements of Cash Flows
(In thousands)

			Six Months Ended June

			2010			2009

Operating Activities
	Net income		$	274,949		$	175,412
	Adjustments to reconcile net income to cash provided by operating activities:

		Depreciation		52,485			52,268
		Amortization of intangible assets		19,859			19,357
		Other amortization		7,588			7,258
		Stock-based compensation		31,353			19,839
		Pension funding less than expense		24,190			41,407
		Other, net		18,694			(3,383	)
		Changes in operating assets and liabilities, net of acquisitions:

		Accounts receivable		3,271			(24,079	)
		Inventories		(161,541	)		(60,350	)
		Other current assets		(9,182	)		19,053
		Accounts payable		64,007			(56,410	)
		Accrued compensation		(14,125	)		(7,578	)
		Accrued income taxes		(42,120	)		(19,875	)
		Accrued liabilities		49,063			(49,585	)
		Other assets and liabilities		(5,518	)		(28,663	)

		Cash provided by operating activities		312,973			84,671

Investing Activities
	Capital expenditures			(45,309	)		(36,543	)
	Business acquisitions, net of cash acquired			(38,446	)		(207,219	)
	Software purchases			(2,937	)		(6,709	)
	Other, net			(3,957	)		3,998

		Cash used by investing activities		(90,649	)		(246,473	)

Financing Activities
	Increase (decrease) in short-term borrowings			(2,551	)		300,317
	Payments on long-term debt			(1,719	)		(1,838	)
	Purchase of Common Stock			(317,911	)		-
	Cash dividends paid			(131,340	)		(130,017	)
	Proceeds (cost) from issuance of Common Stock, net			71,017			(4,867	)
	Tax benefits of stock option exercises			2,758			(2,021	)

		Cash provided (used) by financing activities		(379,746	)		161,574

Effect of Foreign Currency Rate Changes on Cash				(33,936	)		3,586

Net Change in Cash and Equivalents				(191,358	)		3,358

Cash and Equivalents - Beginning of Year				731,549			381,844

Cash and Equivalents - End of Period			$	540,191		$	385,202

VF CORPORATION
Supplemental Financial Information
Business Segment Information
(In thousands)

	Three Months Ended June						Six Months Ended June

	2010			2009			2010			2009

Coalition Revenues
Outdoor & Action Sports	$	584,447		$	523,547		$	1,263,009		$	1,141,819
Jeanswear		556,016			545,421			1,178,081			1,212,804
Imagewear		211,225			195,306			432,523			421,957
Sportswear		109,074			104,315			211,251			207,885
Contemporary Brands		106,083			89,664			210,172			179,253
Other		27,259			27,384			48,947			47,393

Total coalition revenues	$	1,594,104		$	1,485,637		$	3,343,983		$	3,211,111


Coalition Profit
Outdoor & Action Sports	$	81,522		$	60,386		$	214,227		$	148,981
Jeanswear		94,409			67,313			201,217			156,961
Imagewear		26,020			19,088			48,832			41,955
Sportswear		9,740			6,919			16,908			11,427
Contemporary Brands		8,472			7,563			16,924			22,977
Other		(10	)		1,387			(1,235	)		(629	)

Total coalition profit		220,153			162,656			496,873			381,672

Corporate and Other Expenses		(48,706	)		(41,524	)		(95,743	)		(97,843	)
Interest, net		(19,998	)		(21,254	)		(40,003	)		(42,504	)

Income Before Income Taxes	$	151,449		$	99,878		$	361,127		$	241,325

VF CORPORATION
Supplemental Financial Information
Business Segment Information – Constant Currency Basis
(In thousands)

	Three Months Ended June 2010
				Impact of
				Foreign
	As			Currency			Constant
	Reported			Exchange			Currency

Coalition Revenues
Outdoor & Action Sports	$	584,447		$	(9,457	)	$	593,904
Jeanswear		556,016			752			555,264
Imagewear		211,225			1,447			209,778
Sportswear		109,074			-			109,074
Contemporary Brands		106,083			(1,646	)		107,729
Other		27,259			-			27,259

Total coalition revenues	$	1,594,104		$	(8,904	)	$	1,603,008


Coalition Profit
Outdoor & Action Sports	$	81,522		$	(1,763	)	$	83,285
Jeanswear		94,409			1,742			92,667
Imagewear		26,020			211			25,809
Sportswear		9,740			-			9,740
Contemporary Brands		8,472			(336	)		8,808
Other		(10	)		-			(10	)

Total coalition profit		220,153			(146	)		220,299

Corporate and Other Expenses		(48,706	)		-			(48,706	)
Interest, net		(19,998	)		-			(19,998	)

Income Before Income Taxes	$	151,449		$	(146	)	$	151,595


Constant Currency Financial Information
VF is a global company that reports financial information in U.S. dollars in accordance with generally accepted accounting principles. Foreign currency exchange rate fluctuations affect the amounts reported by VF from translating its foreign revenues and expenses into U.S. dollars. These rate fluctuations can have a significant effect on reported operating results. As a supplement to our reported operating results, we present constant currency financial information, which is a non-GAAP financial measure. We use constant currency information to provide a framework to assess how our businesses performed excluding the effects of changes in foreign currency translation rates. Management believes this information is useful to investors to facilitate comparisons of operating results and better identify trends in our businesses.

To calculate coalition revenues and profits on a constant currency basis, operating results for the current year period for entities reporting in currencies other than the U.S. dollar are translated into U.S. dollars at the average exchange rates in effect during the comparable period of the prior year (rather than the actual exchange rates in effect during the current year period).

These constant currency performance measures should be viewed in addition to, and not in lieu of or superior to, our operating performance measures calculated in accordance with GAAP. The constant currency information presented may not be comparable to similarly titled measures reported by other companies.

VF CORPORATION
Supplemental Financial Information
Business Segment Information – Constant Currency Basis
(In thousands)

	Six Months Ended June 2010
				Impact of
				Foreign
	As			Currency			Constant
	Reported			Exchange			Currency

Coalition Revenues
Outdoor & Action Sports	$	1,263,009		$	11,856		$	1,251,153
Jeanswear		1,178,081			15,378			1,162,703
Imagewear		432,523			2,771			429,752
Sportswear		211,251			-			211,251
Contemporary Brands		210,172			(798	)		210,970
Other		48,947			-			48,947

Total coalition revenues	$	3,343,983		$	29,207		$	3,314,776


Coalition Profit
Outdoor & Action Sports	$	214,227		$	3,492		$	210,735
Jeanswear		201,217			4,362			196,855
Imagewear		48,832			553			48,279
Sportswear		16,908			-			16,908
Contemporary Brands		16,924			(350	)		17,274
Other		(1,235	)		-			(1,235	)

Total coalition profit		496,873			8,057			488,816

Corporate and Other Expenses		(95,743	)		-			(95,743	)
Interest, net		(40,003	)		-			(40,003	)

Income Before Income Taxes	$	361,127		$	8,057		$	353,070

CONTACT:
VF Services
Cindy Knoebel, CFA, (212) 841-7141/(336) 424-6189
VP, Financial & Corporate Communications
cindy_knoebel@vfc.com

(d)	Exhibits.

		The following is furnished as an exhibit to this report:

	99	VF Corporation press release dated July 22, 2010.

		V.F. CORPORATION
			(Registrant)


			By:	/s/ Robert K. Shearer
			Robert K. Shearer
			Senior Vice President & Chief
			Financial Officer
			(Chief Financial Officer)


Date:	July 22, 2010

Exhibit No.		Description



99		VF Corporation press release dated July 22, 2010.