EX-99.1 2 exhibit1.htm EX-99.1 EX-99.1

Exhibit 99.1

Meade Instruments
Stockholder & Investor Presentation
September 18, 2007

Safe Harbor
During the course of this presentation the Company or its representatives may make forward-looking remarks regarding future events or the future financial performance of the Company.  We wish to caution that such statements are just predictions and actual events or results may differ materially.  We refer you to the documents the Company files from time to time with the SEC.  These documents contain important factors that could cause actual results to differ materially from those contained in any forward-looking statement of the Company made in connection with this presentation.

Meade Instruments

Global consumer optics company with worldwide brand recognition in telescopes, binoculars, riflescopes and other optical products

    Founded in 1972

    Nasdaq: MEAD

    Headquartered in Irvine, CA

    Approximately 300 employees

    FY07 (ended February 28) revenues: $101.5 MM, Q1 FY08 revenues: $17.7 MM

    Insider Ownership: ~30%

     
Financial Highlights

    Q1 FY2008 (ended May) revenues of $17.6 million versus $18.7 million in the prior year

    Negatively impacted by closure of Discovery Stores

    Partially offset by rebound in riflescopes

    Q1 FY2008 EPS ($0.21) versus ($0.18) in the prior year

    Gross margin impacted by revenues and continued inventory rationalization

    Operating expenses decreased -17% versus prior year

    Reiterated forecast

    Year-over-year revenue growth in remainder of FY2008

    Improving margins

    Total Assets as of May 31, 2007 — $53.3 million

    Stockholders Equity as of May 31, 2007 — $30.7 million

    Private placement closed August 24, 2007, raising gross proceeds of $6.1 million

     
Current Business Highlights
  Strong brands and global distribution network

    Evolving business model; significant progress last year in new product activity, reducing overhead and fixing supply chain

    New revenue initiatives in place

    Award-winning products with worldwide recognition

    Latest innovation: mySKY™, Your Personal Guide for Sky Exploration

    Significant improvement in margins and operating income forecasted for FY08

Evolving Business Model

    A review of the competitive landscape suggests a move from the current business model, that of a designer, manufacturer, and distributor of low-priced, value-oriented products...

    to that of a cutting-edge designer and distributor of innovative, technologically exciting and consumer-friendly products that are highly differentiated from the competition.

     
  Our major competitor in the astronomy category is a:
  Chinese manufacturer of...
Acceptable but unimaginative products at low price points.
Our major competitor in the sport optics category is a:

    U.S.-owned distributor utilizing contract Asian R&D and manufacturing while also striving for low price points.

Sales Mix (Pie Chart)
By major product category (as percent of total, FY2007)

World Class Customer Base (Logo Art Display)

     
Four Growth Strategies
Growth Strategy #1 (Bar Chart)
  Capitalize on improvements from supply chain initiatives
         
Growth Strategy #2    
  Increased marketing of all brands
 
 

  New ad campaigns
Exploration of adjacent and OEM businesses
Product line extensions

New Riflescope Ad Campaigns (Advertisement Art)

Appearing in Hunting and Outdoors Publications (Advertisement Art)

New Telescope and mySKY ™ Ad Campaigns (Advertisement Art)

Appearing in Astronomy and Science Publications (Advertisement Art)

     
Growth Strategy #3 (Map Art)
  Improved and increased sales representation
                 
Growth Strategy #4
   

    New product introductions

    New product category

    Expanded target audience

    Families

    Campers

    Outdoor enthusiasts

    New set of retail customers carrying Meade for the first time

    Compatible with Meade telescopes

    Competitive advantage

    Designed to increase telescope sales

         
Long-Term Initiative: Increase Gross Margin to 30%+ in 3-5 Years

    Reduce overhead

    Consolidate manufacturing facilities

    Rationalize inventory

    Improve efficiency of offshore production

    Supply chain improvements

    Fulfillment demand on time

    Reduce shipping costs

    Reduce spread between Gross and Net Sales

    Higher quality = lower returns and lower mark downs

     
Long-Term Initiative: Reduce SG&A to 20%+ of Sales in 3-5 Years (Bar Chart)

    Dramatic reduction in headcount levels in FY07

    Continue to control costs

    Reduction in facilities costs

Ongoing Initiative: Rationalize Inventory (Bar Chart)

     
SKU Count Dropping


  F ’06 – 1099 skus
F ’07 – 673 skus
F ‘08 – 570 skus
     
Inventory Dropping


  FY06 — $34.4 MM
FY07 — $25.3 MM
1Q08 — $23.8 MM
             
Long-Term Performance Targets

    Revenue Growth 7 – 10%

    Gross Profit Margin32 – 37%

    SG&A %22 – 27%

    Operating Income Margin 10 – 15%

     
Meade Value Proposition
  Strong brands and global distribution network

    Evolving business model; significant progress last year in new product activity, reducing overhead and fixing supply chain

    New revenue initiatives in place

    Award-winning products with worldwide recognition

    Latest innovation: mySKY™, Your Personal Guide for Sky Exploration

    Significant improvement in margins and operating income forecasted for FY08