0001133796-12-000204.txt : 20121219 0001133796-12-000204.hdr.sgml : 20121219 20121219161517 ACCESSION NUMBER: 0001133796-12-000204 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20121219 FILED AS OF DATE: 20121219 DATE AS OF CHANGE: 20121219 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Jenny Kara B CENTRAL INDEX KEY: 0001429619 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14498 FILM NUMBER: 121274557 MAIL ADDRESS: STREET 1: C/O BLUEFLY, INC. STREET 2: 42 WEST 39TH STREET CITY: NEW YORK STATE: NY ZIP: 10018 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BLUEFLY INC CENTRAL INDEX KEY: 0001030896 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-CATALOG & MAIL-ORDER HOUSES [5961] IRS NUMBER: 133612110 STATE OF INCORPORATION: DE FISCAL YEAR END: 0403 BUSINESS ADDRESS: STREET 1: 42 WEST 39TH ST CITY: NEW YORK STATE: NY ZIP: 10018 BUSINESS PHONE: 2129448000 MAIL ADDRESS: STREET 1: 42 WEST 39TH ST CITY: NEW YORK STATE: NY ZIP: 10018 FORMER COMPANY: FORMER CONFORMED NAME: PIVOT RULES INC DATE OF NAME CHANGE: 19970305 4 1 k330575-12940_4.xml OWNERSHIP DOCUMENT X0306 4 2012-12-19 1 0001030896 BLUEFLY INC BFLY 0001429619 Jenny Kara B C/O BLUEFLY, INC. 42 WEST 39TH STREET NEW YORK NY 10018 0 0 0 1 Former Chief Financial Officer No securities are beneficially owned. /s/ Kara Jenny 2012-12-19