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Segment Information
6 Months Ended
Mar. 31, 2012
Segment Information [Abstract]  
Segment Information

NOTE 18—SEGMENT INFORMATION

Management evaluates each segment's performance based on its segment operating profit, which is its operating profit before impairments of intangible assets, costs related to plant closures, and other unallocated corporate income and expenses. Effective in the second fiscal quarter of fiscal 2012, the segment previously referred to as Other Cereal Products, which includes private-brand and value-brand ready-to-eat cereals and the Bloomfield Bakers products (which includes nutritional bars and natural and organic specialty cookies, crackers and cereals), has been renamed Cereal Products. The following tables present information about the Company's operating segments, which are also its reportable segments, including corresponding amounts for the prior year.