Other Intangible Assets, Net

9 Months Ended

Jun. 30, 2011

Other Intangible Assets, Net

Other Intangible Assets, Net

NOTE 11 – OTHER INTANGIBLE ASSETS, NET

The reported value of other intangible assets, net, consisted of:

	June 30,			Sept. 30,
	2011			2010
Subject to amortization:
Computer software	$	71.1		$	66.0
Customer relationships		843.0			840.1
Trademarks/brands		126.5			126.5
Other		13.1			13.1
		1,053.7			1,045.7
Accumulated amortization		(241.1	)		(181.8	)
	$	812.6		$	863.9
Not subject to amortization:
Trademarks/brands		831.0			863.1
	$	1,643.6		$	1,727.0

Amortization expense related to intangible assets was:

	Three Months Ended				Nine Months Ended
	June 30,				June 30,
	2011		2010		2011		2010
Computer software	$	1.9	$	1.5	$	5.5	$	5.5
Customer relationships		15.4		7.4		46.1		21.7
Trademarks/brands		1.9		1.6		5.5		4.9
Other		.4		.5		1.4		1.5
	$	19.6	$	11.0	$	58.5	$	33.6

For the intangible assets recorded as of June 30, 2011, total amortization expense of $79.0, $77.8, $68.5, $63.2, and $59.2 is scheduled for fiscal 2011, 2012, 2013, 2014, and 2015, respectively.

In June 2011, a trademark impairment loss of $32.1 was recognized in the Branded Cereal Products segment related to the Post Shredded Wheat and Grape Nuts trademarks based on reassessments triggered by the announced separation of Post Foods from Ralcorp.  The trademark impairment was due to reductions in anticipated future sales as a result of competition and a reallocation of advertising and promotion expenditures to higher-return brands.  The trademark impairment loss is included in "Impairment of intangible assets" on the statement of earnings.