NOTE 10 – GOODWILL

The changes in the carrying amount of goodwill by reportable segment (see Note 16) were as follows:


	Branded		Other		Snacks,			Frozen
	Cereal		Cereal		Sauces &			Bakery
	Products		Products		Spreads			Products		Pasta			Total
Balance, September 30, 2010
Goodwill (gross)	$	1,794.1	$	47.2	$	293.5		$	367.7	$	522.7		$	3,025.2
Accumulated impairment losses		-		-		(79.5	)		-		-			(79.5	)
Goodwill (net)	$	1,794.1	$	47.2	$	214.0		$	367.7	$	522.7		$	2,945.7
Purchase price allocation adjust.		-		-		-			.1		(.4	)		(.3	)
Currency translation adjustment		.4		-		2.8			3.4		-			6.6
Balance, June 30, 2011
Goodwill (gross)	$	1,794.5	$	47.2	$	296.3		$	371.2	$	522.3		$	3,031.5
Accumulated impairment losses		-		-		(79.5	)		-		-			(79.5	)
Goodwill (net)	$	1,794.5	$	47.2	$	216.8		$	371.2	$	522.3		$	2,952.0