Goodwill And Intangible Assets

9 Months Ended

Jul. 03, 2011

Goodwill And Intangible Assets

Goodwill And Intangible Assets

5 GOODWILL AND INTANGIBLE ASSETS

Goodwill and intangible assets for the Company consist of the following:

	Global Batteries  & Appliances			Global Pet Supplies			Home and Garden Business			Total
Goodwill:
Balance at September 30, 2010	$	268,420		$	159,985		$	171,650		$	600,055
Additions		—			10,029			255			10,284
Effect of translation		8,429			3,139			—			11,568
Balance at July 3, 2011	$	276,849		$	173,153		$	171,905		$	621,907
Intangible Assets:
Trade names Not Subject to Amortization
Balance at September 30, 2010	$	569,945		$	211,533		$	76,000		$	857,478
Additions		—			2,630			150			2,780
Effect of translation		5,145			6,314			—			11,459
Balance at July 3, 2011	$	575,090		$	220,477		$	76,150		$	871,717
Intangible Assets Subject to Amortization
Balance at September 30, 2010, net	$	516,324		$	230,248		$	165,310		$	911,882
Amortization during period		(24,868	)		(11,519	)		(6,686	)		(43,073	)
Effect of translation		7,517			3,769			—			11,286
Balance at July 3, 2011, net	$	498,973		$	222,498		$	158,624		$	880,095
Total Intangible Assets, net at July 3, 2011	$	1,074,063		$	442,975		$	234,774		$	1,751,812

Intangible assets subject to amortization include proprietary technology, customer relationships and certain trade names. The carrying value of technology assets was $55,848, net of accumulated amortization of $11,765 at July 3, 2011 and $60,792, net of accumulated amortization of $6,305 at September 30, 2010. Trade names subject to amortization relate to the valuation under fresh-start reporting and the Merger. The carrying value of these trade names was $136,520, net of accumulated amortization of $13,180 at July 3, 2011 and $145,939, net of accumulated amortization of $3,750 at September 30, 2010. Remaining intangible assets subject to amortization include customer relationship intangibles. The carrying value of customer relationships was $687,727, net of accumulated amortization of $69,077 at July 3, 2011 and $705,151, net of accumulated amortization of $35,865 at September 30, 2010. The useful life of the Company's intangible assets subject to amortization are 8 years for technology assets related to the Global Pet Supplies segment, 9 to 17 years for technology assets associated with the Global Batteries & Appliances segment, 15 to 20 years for customer relationships of the Global Batteries & Appliances segment, 20 years for customer relationships of the Home and Garden Business and Global Pet Supplies segments, 12 years for a trade name within the Global Batteries & Appliances segment and 4 years for a trade name within the Home and Garden Business segment.

Amortization expense for the three and nine month periods ended July 3, 2011 and July 4, 2010 is as follows:

	Three Months				Nine Months
	2011		2010		2011		2010
Proprietary technology amortization	$	1,649	$	1,563	$	4.946	$	4,655
Customer relationships amortization		9,650		8,767		28,708		26,476
Trade names amortization		3,140		549		9,419		613
	$	14,439	$	10,879	$	43,073	$	31,744

The Company estimates annual amortization expense for the next five fiscal years will approximate $57,800 per year.